Top Private Universities & Colleges in Malaysia Offering the Best Marketing Degree Course
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Marketing is a degree which will prepare you for a wide range of careers. Among the reasons why one may study marketing is because you get to build a solid foundation of business skills, not just in sales. Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer. With a wide array of Marketing Management courses available for students to choose from, it is important to choose the right one from a top university in Malaysia that will help you to acquire the knowledge and skills for an exciting and rewarding career.
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List of Top 10 Private Universities for Marketing Management Degree Course
After SPM or O-Levels , there are many different business courses for you to choose from and sometimes it can be confusing. Marketing is a popular degree programme in Malaysia and can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course.
- University of Nottingham Malaysia Campus
- Heriot-Watt University Malaysia
- Taylor’s University
- Asia Pacific University (APU)
- UCSI University
- KDU University College Utropolis Glenmarie
- Multimedia University (MMU) Melaka
- Multimedia University (MMU) Cyberjaya
- HELP University
- First City University College
Studying the Marketing Management Course in Malaysia
If you’re interested in business, psychology or social studies then this is the degree for you. Marketing Management covers everything from advertising to market research, so it appeals to a wide variety of students.
Potential marketing students should also be outgoing, like interacting with people, and have a strong acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.
After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.
A Marketing Management course will teaches you to design, plan and implement a company’s sales and marketing activities.You study factors that influence sales including international trade relations, communication between customers and salesmen, financing and legal aspects.
Those studying marketing will develop an ability to understand market needs and customer behaviour, interpreting business statistics as well as exploring topics such as digital marketing and the language used in campaigns. Courses will also build your ability to understand customer needs and improve client satisfaction.
Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts for 1 year before continuing on to the 3-year Marketing degree programme.
Alternatively, students may go for the Diploma in Business Administration course for 2 years before entering into Year 2 of the Marketing Management degree programme. You will need at least 3 credits in your SPM or O-Levels to enter.
Finally, Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree provided you meet the minimum entry requirements.
What is Marketing Management?
Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:
- Product – Identification, selection and development of a product
- Price – Determination of its price
- Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
- Promotion – Development and implementation of a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is different from selling because selling is concerned with the tricks and techniques of getting
people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia
It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.
- Understanding the Consumer
- Services Marketing
- Marketing in Society
- Marketing Communications
- Marketing and Globalisation
- Marketing Intelligence and Research
- B2B Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- Strategic Marketing
- Current Issues in Marketing
- Marketing Promotion
Job Demand for Marketing Professionals
In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.
Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region. Current hiring trends also indicate a strong job growth of 5% in the healthcare, medical & pharmaceutical industries
Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.
Career Prospects for Marketing Professionals in Malaysia
Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.
They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.
With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.
Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report
Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President. Furthermore, top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.
As a specialist skill, the best marketers are in high demand, and thus command a very decent starting salary. If money is what drives your choice of course, marketing is worth checking out.
|Managing Director||360 – 550k||360 – 550k|
|Sales Director||300 – 504k||240 – 420k|
|Marketing Director||312 – 460k||240 – 450k|
|Communications Director||180 – 265k||180 – 265k|
|Marketing Manager||180 – 264k||144 – 240k|
|Communications Manager||108 – 156k||84 – 120k|
|Market Research Manager||84 – 132k||84 – 130k|
|Public Relations Manager||72 – 132k||72 – 120k|
|Sales Manager||72 – 126k||84 – 125k|
|Business Development Manager||72 – 120k||72 – 180k|
|Retail Operations Manager||72 – 120k||72 – 120k|
|Trade Marketing Manager||72 – 120k||72 – 130k|
|Account Manager||72 – 102k||72 – 102k|
|Brand Manager||72 – 108k||72 – 102k|
|Digital Marketing Manager||72 – 108k||72 – 140k|
|Customer Service Manager||60 – 96k||60 – 96k|
|NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified|
Nature of work of Marketing Professionals in Malaysia
The work of a Marketing Professional in Malaysia is varied and includes Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.
Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.
Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.
Marketing managers develop pricing strategy to help firms maximize profits and
market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.
Duties of the Marketing Manager include: Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities.
Job Responsibilities of a Marketing Director includes developing marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.
The Marketing Director contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Other job responsibilities may include:
- Obtaining market share by developing marketing plans and programs for each product; directing promotional support.
- Maintaining relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
- Providing short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Developing products by determining and evaluating current and future market trends.
- Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
- Maintain research database by identifying and assembling marketing information.
Provides marketing information by answering questions and requests.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.