Stuff You Will Learn in a Marketing Degree Course in Malaysia

Studying the Marketing Undergraduate Course at Top Private Universities in Malaysia

• A well structured marketing degree programme from a top private university in Malaysia will prepare you to succeed in the competitive job environment.
• Marketing is a versatile degree that will prepare you for a wide range of careers in different types of industries in Malaysia.
• Marketing is an extremely broad subject, combining creativity with analytical skills, to understand exactly what makes a customer tick, and how to reach them.

The Marketing degree programme is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of  digital marketing and integrated communications.

Marketing students will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.

Marketing is essential for any product or business that wants to be known to increase it’s value or profit. From Apple to Honda, the art of communicating with people is the secret to success for most brands in the world. Marketing is an extremely broad subject, combining creativity with analytical skills, to understand exactly what makes a customer tick, and how to reach them.

A degree in marketing from a reputable private university in Malaysia will give you a wide variety of skills, and set you up with a career for life. Read on to find out what you will study in the Marketing undergraduate programme at a private university.

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The Best Private Universities in Malaysia to Study Marketing Management

Marketing involves promoting products and services to consumers and persuading them to choose those products and services instead of your competitors’. If you love the idea of finding creative ways to sell to a target audience, then, studying marketing might be right for you.

One of the major factors in choosing the right course to study is the job demand and salary.  On top of the potential for salary growth, the profession of marketing and advertising itself is expanding.

Marketing is a versatile degree that will prepare you for a wide range of careers in different types of industries in Malaysia. Students are attracted to it because they want to gain business skills as well as the added bonus of developing their skills in marketing.

Marketing Management degrees help students to develop not only their personal skills but also presentation skills. Part of Marketing Management is about communication, so studying it will help improve your skills both individually as well as working in a team.

This leaves marketing graduates looking more appealing to future employers in Malaysia as they have the skills that businesses look for, as you can show you understand all the particular elements of marketing management.

What is Marketing?

Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.

The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:

1. Product – Identification, selection and development of a product
2. Price – Determination of its price
3. Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
4. Promotion – Development and implementation of a promotional strategy.

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.  Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing is different from selling because selling is concerned with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.

Why Study Marketing?

Marketing is everywhere. Every industry, every type and every size of business in Malaysia needs and relies on – marketing for profit and success. Therefore, top high-paying jobs in marketing pay a tremendous amount of money, especially if you have international experience tying audience, culture and media strategies together or know your way around the newest channels.

Marketing professionals are one of the most highly sought after for jobs in Malaysia and they are highly paid as well.

As of 2020, 83% of the Malaysian population uses the internet, with ​​70% of them frequenting social networking apps, and 61% on shopping apps. On LinkedIn, there was a 63% increase in marketing jobs over the first six months of 2021. Marketing shifted even more significantly to digital channels. Digital marketing has become crucial for brands to reach these prospective customers, thus making roles under this industry highly demanded.

The roles under this umbrella consist of digital marketing specialists who are responsible for creating marketing campaigns and reporting results. Companies are also seeking out content creators for marketing purposes, whether it’s a writer or editor for written content, or a video producer or graphic design artist for visual content. And to ensure content is able to reach audiences, they need to be optimised for search engines like Google. This makes specialists in search engine optimisation (SEO) in demand.

Omnichannel selling, such as in-store, online, and through mobile apps is driven by today’s digital consumer who expects to be able to purchase products anytime, anywhere. Having good data analytics capability will be crucial to accurately track customer behaviour, channel performance as well as sales and market trends to raise efficiency and productivity.

To succeed in the competitive work of marketing, professionals must have the necessary knowledge and skills. Therefore, it is important to choose the best university in Malaysia to study marketing.

Who Should Study Marketing?

Students who are interested in business, psychology, communication, maths, analysis and innovative strategy then you would be suited to study a top Marketing course in Malaysia. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.

Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.

Potential marketing students should also be outgoing, like interacting with people, and have a strong acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.

What are the Learning Outcomes of a Marketing Course?

On completion of the Marketing degree, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the degree programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.

To achieve these aims, the undergraduate programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

• An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
• Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
• A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
• Exposure to how the marketing discipline makes its impact in a variety of contexts.

How is the Marketing Degree Course Assessed?

The assessments for a Marketing degree programme at private universities and colleges in Malaysia is a mix of Assignments, Coursework, and written examination percentage.

The degree programme provides students with relevant, interesting, stimulating and practical experience via a variety of teaching and practical techniques.

Students will experience different dynamic learning processes are employed in the delivery of a degree programme, such as lectures, tutorials, computer lab work, team-based project, real life system development, presentations, independent projects supervised by supervisors from university lecturers or industry experts. The learning is very much practical oriented.

Methods of Delivery

• Lectures
• Lab work (depends on the course)
• Tutorials
• Field visits (e.g. business organisations, universities, non-governmental organisations, government-related corporations, etc.)
• Scenario-based learning
• Guest lecture series (prominent speakers from the industry and academic institutions)
• Interactive learning

What are some of the Subjects that you will Study in a Marketing Degree?

In a 3-year Marketing degree programme at a private university students will take about 30 subjects including an internship.

In Year 1, students will study general Business subjects and in Year 2, you will start studying some Marketing subjects.

Finally, in Year 3, you will delve more specifically into Marketing subject matter.

In addition, you will need to take the Mata Pelajaran Umum (MPU) subjects which are compulsory. Below are samples of some of the subjects that you will take in a Marketing degree at a private university in Malaysia.

• Accounting
• Business Statistics
• Economics
• English for Business
• Management
• Business Law
• e-Commerce
• Entrepreneurship
• Principles of Marketing
• Business Finance
• Organisational Behaviour
• Business Information System
• Consumer Behaviour
• Sales Management
• Marketing Processes
• Integrated Marketing Communication
• Marketing Management
• Relationship Marketing
• Marketing Channels
• Digital Marketing
• Marketing Research
• Communication Skills
• Business Research Design
• Business to Business Marketing
• Marketing Planning & Execution
• International Marketing
• Services Marketing
• Strategic Marketing
• Interactive and Digital Marketing
• Marketing Analytics
• Internet and SEO Marketing
• Management Science

What are the Entry requirements into the Marketing Degree?

• Foundation
  Pass, with a minimum CGPA of 2.0
• STPM
  Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
• ​A-Level
  Minimum 2 principals (D)
• ​UEC
  Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• ​National Matriculation
  Minimum CGPA of 2.0
• International Baccalaureate (IB)
  Minimum score of 26 points in 6 subjects
• Canadian Pre-U
  Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE
  Minimum average of 60% in 5 subjects
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
  Minimum overall average of 60%
• Diploma (business-related)
  Minimum CGPA of 2.0
• Other equivalent qualifications
  To be reviewed by the faculty on a case-to-case basis

What is the Pathway into a Marketing Degree Course in Malaysia

Students after SPM or IGCSE/O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business  or Foundation in Arts at top private universities or colleges in Malaysia for 1 year before continuing on to the Marketing degree.

A solid Foundation in Business Administration prepares you to choose the right business course as well as to handle the rigours of degree studies. It’s business focus will allow you to acquire all the knowledge and skills necessary in contrast to a general Pre-University course. By taking a Foundation in Business, you will be exposed to various Business topics, such as Accounting, Management, Economics and Marketing. This is advantageous as it will help give you an idea of what to study for your degree if you are still unsure.

Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year marketing degree providing they meet the minimum entry requirements.

Alternatively, students with at least 3 credits in SPM or IGCSE/O-Levels may enter the Diploma in Business Administration and then transfer their credits into Year 2 of the Marketing Management degree course.  In order to transfer to another university you would need to provide the documents for them to evaluate for exemptions.

A Diploma in Business provides a broad-based business education with exposure to global perspective of business. The diploma prepares students for future, building in them lifelong fundamental values and skills. A Diploma of Business Administration will provide you with a thorough understanding of a particular aspect or area, in this case, business administration.

PTTPN Loan is offered for the Diploma and Degree programmes. Students who have completed a Diploma in Business Administration or Diploma in Marketing may transfer their credits into another private university into Year 2 of the Marketing Management degree depending on exemptions.

Where to Study Marketing?

Most students who choose to go to a university do so because they want to improve their chances of gaining employment in a job that is stable, good career prospects and high salary.

Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.

Many students have assumed that all universities and courses in Malaysia are the same and it doesn’t matter which university they go to as long as it is cheap, near and easy to pass. They forget to take into consideration that a top university in Malaysia would prepare them to handle the challenges in their work, equip them with critical thinking and problem solving skills, enhance their English language & communication skills, develop team work and broaden their horizons through interacting with students from other cultures.

If you want to be successful in your career in in Marketing Management in Malaysia, choose a top university to nurture your mind and character. There are many private universities in Malaysia that offer the Marketing degree programme so it can be confusing to choose the right one for you. With years of experience in counseling students, fill up the Enquiry Form and I will help you to navigate through this.

Career Options

• Chief Marketing Officer
• Marketing Executive or Manager
• Marketing Communications Executive or Manager
• Market Researcher
• Business Analyst
• Product Manager
• Brand Consultant
• Supply Chain Manager
• Key Accounts Specialist
• Retail Expert
• Consumer Research Analyst
• Advertising & Promotions Specialist
• Marketing Consultant Professional
• Management Consultant Professional
• Customer Relationship Manager
• Business Development Manager
• Sales Manager
• Retail Manager