Study Business Analytics at HELP University – Programme Information, Intakes, Entry Requirements, Fees & Achievements
Business Analytics has become a career with high demand recently due to the boom of the information age and Big Data. To meet the talent demand for this HELP University is offering the 3-year Bachelor of Business Analytics (Honours). The degree programme consists of 31 subjects including a graduation project and graduates will be awarded a SAS Joint Certificate in Business Analytics. HELP University academic staff are well qualified to to deliver the course as they possess specialisations in Data Analytics, Data Science, FinTech. In addition, industry leaders and professionals in Big Data are members of the Industry Advisory Board.
In recognition of HELP’s transformation to being the Analytics-Driven Entrepreneurial University, HELP University received the Premier Digital Tech University (PDTU) award in 2019, conferred by the Malaysian Digital Economy Corporation (MDEC) MDEC, the lead governmental agency in driving the digital economy in Malaysia under the Ministry of Communications and Multimedia Malaysia. HELP also received MDEC’s recognition for its Certificate Training in Data Science for students.
The Faculty of Business, Economics and Accounting at HELP University offers students an exciting and diverse learning experience and it also nurtures critical skills to ensure their success in the career world. Among the valuable skills that they learn at the Faculty are: managing uncertainty, working in teams, resolving conflicts, effective presentation and negotiation and entrepreneurship.
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Study Business Analytics at HELP University
What is Business Analytics?
- Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
- These insights are then used to predict outcomes of business decisions and
to recommend actions that maximize ideal outcomes - Business analytics solves business problems and improves business performance
Why Study Business Analytics at HELP?
- Premier Digital Tech Institution status awarded by MDEC
- For HELP University overall
- For the Faculty of Business, Economics & Accounting
- For the Faculty of Computing & Digital Technology
- Business and Technology Innovation Centre (BATIC)
- A RM25M state-of-the-art facility with multiple functions:
- Incubate e-commerce startups
- Bloomberg Finance Lab, one of the largest among private universities in Malaysia
- Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres
- A RM25M state-of-the-art facility with multiple functions:
- Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network
- QS 5 Stars award for Online Learning
HELP: the Analytics-Driven Entrepreneurial University
WHY IS HELP LEADING IN ANALYTICS EDUCATION AND TRAINING?
- Course offerings:
- Bachelor of Information Technology (Hons) in Data Analytics
- Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science
- Internships and links with industry and international bodies:
- University of Queensland
- Beijing Jiaotong University
- Alibaba Business School
- SAS
- University of Waterloo, Canada
- Academic staff with specialisation in Data Analytics, Data Science, FinTech
- Industry leaders and professionals as members of Industry Advisory Board.
Education Pathway
Students after SPM or IGCSE/O-Levels can go for the 1-year Foundation in Arts course with 5 relevant credits and then enter into any of the top Business Degree programme at HELP University Subang 2 or HELP University Damansara Heights for 3 years.
Students with a minimum of 3 credits can go for the Diploma in Business for 2 years before entering into Year 2 of the Degree programme for another 2 years.
Students who have completed a Pre-University Programme may enter directly into Year 1 of the Degree programme with the relevant requirements met.
Entry Requirements for the Bachelor of Business Analytics (Honours) at HELP University Malaysia
Applicants must have one of the following Entry requirements:
- Matriculation/Foundation or its equivalent
- Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF)
- Minimum CGPA 2.00 out of 4.00
- STPM
- Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF)
- Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM)
- Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
- Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM)
- Subjected to Senate / Academic Board’s approval
- A-Level
- 2 Ds
- Senior Middle 3 (UEC)
- 5 B’s***
- CPU
- 5 passes with a minimum average of 50%
- Australian Matriculation Programmes
- University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
Programme Details
- 3-year honours programme
- 31 subjects including a graduation project
- 14 weeks for full semester; 7 weeks for half semester
- Intakes – Jan, Feb, May, Aug, Oct*
- SAS Joint Certificate in Business Analytics awarded upon successful completion of these subjects
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
- Continuous assessment – 40%
- Final assessment – 60%
Year 1 Subjects for the Bachelor of Business Analytics (Honours) at HELP University Malaysia
10 COMPULSORY SUBJECTS
- ACC155 Elements of Accounting & Finance 1
- BDA100 Introduction to Programming
- BIT103 Introduction to Database System
- ECO101 Principles of Microeconomics
- ITC101 Information Technology of Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
- QBM153 Mathematics I
Year 2 & 3 Subjects for the Bachelor of Business Analytics (Honours) at HELP University Malaysia
15 COMPULSORY SUBJECTS
- BBA202 Business Analytics and Informations Systems
- BBA204 Descriptive Business Analytics*
- BBA205 Predictive Business Analytics*
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT203 Business Research
- MGT212 Business Analytics for Decision Making
- QBM201 Advanced Business Statistics
- BBA301 Human Resource Analytics
- BBA302 PrescriptiveBusinessAnalytics*
- BBA303 Marketing Analytics
- BBA304 Data Insights and Visualisations
- BIP301 Business Practicum
- MGT301 Operations Management
- BBA400 Final Year Project
And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects
Elective Subjects (Partial List)
- BBA201 Advanced Database Management System
- COM200 Managerial Communication
- ITC201 Principles of Web Design
- MGT204 Asian Entrepreneurship & Innovation
- MKT206 Retail Management
- MKT209 Digital Marketing
- BBA 305 Economic Analytics
- MGT305 Business Ethics & Social Responsibility
Top Rated Business Programmes at HELP University
The Faculty of Business, Economics and Accounting at HELP University offers students an exciting and diverse learning experience and it also nurtures critical skills to ensure their success in the career world. Among the valuable skills that they learn are: managing uncertainty, working in teams, resolving conflicts, effective presentation and negotiation and entrepreneurship.
The Faculty of Business, Economics and Accounting is a comprehensive business and hospitality and tourism management school distinguished for the quality of its academic staff, the depth of its programs, the recognition accorded by world class universities, accreditation from professional bodies and its close links with industry.
It was formed in 1986 at the inception of HELP in the same year. At present, we are the largest academic faculty at HELP University with an enrolment of about 2,500 undergraduate students.
The Faculty of Business, Economics and Accounting at HELP University offers students an exciting and diverse learning experience and it also nurtures critical skills to ensure their success in the career world. Among the valuable skills that they learn are: managing uncertainty, working in teams, resolving conflicts, effective presentation and negotiation and entrepreneurship.
HELP University’s business curriculum is broad based in nature. It emphasises active learning through problem-solving and uses real-life case studies. HELP University’s accounting program is the first from a university in Malaysia to be accredited by CPA, Australia.
Furthermore, the accounting program is granted maximum exemptions by professional bodies such as ACCA, ICAEW and MAICSA. HELP University’s business students can transfer credits to many top universities in Australia, UK and New Zealand, including the University of Queensland, University of Melbourne, Australian National University, University of New South Wales, Leeds University and many others.
In addition, HELP University’s business program is one of the very few business programs in the world where students are able to transfer their credits into the final year of the University of Queensland Business/Commerce program.
HELP University has various internship and graduate training programs with many leading multinational companies including General Electric, KPMG, PWC, Ernst & Young, Deloitte and BDO Binder. Hence HELP University’s graduates are preferred employees for top companies in Malaysia.
HELP is a popular choice for students wishing to pursue business, tourism and hospitality studies not only because of its academic excellence and teaching quality. They also provide students a wide range of services and extracurricular activities aimed at building character, infusing leadership qualities and positive values, and taking care of their physical, mental and emotional health.
Faculty of Business, Economics and Accounting
Why Business @ HELP?
LARGEST ACADEMIC FACILITY AT HELP UNIVERSITY
The Faculty of Business, Economics and Accounting is a comprehensive business and hospitality and tourism management school distinguished for the quality of its academic staff, the depth of its programmes, the recognition accorded by world class universities, accreditation from professional bodies and its close links with the industry. It was formed in 1986 at the inception of HELP in the same year. At present, we are the largest academic faculty at HELP University with about 2,000 undergraduate students.
QUALIFIED AND REMARKABLE LECTURERS
Experienced faculty members with excellent track record of nurturing top achievers – more than 200 scholarship recipients from The University of Queensland to date (Placed #47 in the QS World Ranking 2022). More than 40% of our lecturers have doctoral degrees in their specialised fields and most of our lecturers have more than 10 years of teaching experience at HELP University and substantial corporate work experience.
INDUSTRY ADVISORY BOARD
The IAB is established with the aim to ensure that the Business programmes offered by the faculty are relevant and meet the expectation of the industry. It also strengthens the faculty’s ties with the industry. The IAB comprises senior industrialists and professionals with both local and global exposure, and advises the faculty on our curriculum in the context of industry trends and employment prospects. The panel members support the faculty’s activities in placing undergraduates in their internship programmes and for the employment upon graduation.
MULTIPLE AREAS OF SPECIALISATIONS
The Bachelor of Business (Hons) programme which allows students to specialise in one of these seven areas: Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Hospitality Management and Marketing. Also offered are Bachelor of Economics (Hons), Bachelor of Management (Hons), Bachelor of Tourism Management and Bachelor of Business Psychology and Diploma in Business programmes.
CAREER READINESS & COMPETITIVENESS
The curriculum is broad-based in nature; it emphasises active learning through team-based projects and business simulations, using real-life case studies to enhance problem-solving skills and hands-on experience. These skills and competencies are strengthened through student activities such as participating in various local and international competitions and conferences, and organising professional and social events. Many of our graduates are headhunted by global employers for their analytical skills and resourcefulness.
In the face of rapid developments in computer technology, and to keep up with the times, we realise the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. The career tracks introduced in the marketing major which include the Digital Business track and the E-Commerce track will fulfil this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Furthermore, industry and technology-based modules such as Fin Tech, Business Analytics, Artificial Intelligence, Block Chain, Cryptocurrency, eCommerce Start-ups, Digital Business, Cybersecurity are embedded in the curricula thus producing analytics-driven graduates who are innovative, entrepreneurial, global mindedness and future skilled.
RESEARCH AND DEVELOPMENT
Our research is founded on collaboration – including partnerships with industry and government and we shall focus on Business Analytics, Digital Business, Investment Management, Fin Tech and Accounting. Our faculty members have won various research grants including from the Ministry of Education, Malaysia. Many of them have published in international journals and some of them have been invited to be key note speaker or moderator at international conferences and seminars. A few of them have won the Emerald Literati Award.
PROVEN PERFORMANCE
Our students have won numerous scholarships from top universities such as UQ, Melbourne, ANU, UNSW, Macquarie, Cardiff, Essex, University of the West of England, and many others. Furthermore, our students have won various competitions such as CPA AustraliaKMPG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock Market Challenge and many others.
INTERNSHIP AND GRADUATE TRAINING
We integrate work experience into our programmes thus enabling our students to make strong connections with industry leaders from EY, KPMG, Deloitte, PwC, HSBC, OCBC, L’Oréal, Unilever, GE, Accenture, BCG and many others. We have various internship and graduate training programmes with many leading multinational companies. These include Affin-Hwang Asset Management, Fave Malaysia, AIA, KPMG, Eastin Hotel, Unisem, Ogilvy & Mather, BDO and more. Hence, our graduates are preferred employees of global companies.
GATEWAY TO INTERNATIONAL UNIVERSITIES
HELP University is a gateway to many international universities, enabling students to transfer credits to top universities in Australia and the UK, including the University of Queensland, University of Melbourne, Australian National University, Macquarie University, Queensland University of Technology, Cardiff University, University of the West of England, University of Bristol, Queen’s University of Belfast, University of Essex, Bangor University, University of Leeds. Furthermore, HELP University is the only university in Malaysia with an exclusive 2+1 credit transfer arrangement with the University of Queensland.
Professional Recognition
CERTIFIED PRACTISING ACCOUNTANTS (CPA) AUSTRALIA
Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) degree programme are eligible to apply to become Associate Members of CPA Australia where they will be required to complete 6 CPA segments under the CPA Programme. Upon completion of the 6 segments and the Practical Experience Requirement (which usually consists of 3 years of relevant working experience), they can then advance to CPA status and thereafter apply for membership with the Malaysian Institute of Accountants (MIA).
THE ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA)
Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) degree programme are eligible for 9 subject exemptions out of 14 subjects from ACCA. ACCA has allowed HELP University’s Bachelor of Business (Accounting) (Hons) programme students’ conditional exemption (CE) into the ACCA Programme. The CE offering will allow our second and final year students of the Bachelor of Business (Accounting) (Hons) programme to take their ACCA Professional Level subjects prior to completion of their Bachelor degree programme.
MALAYSIAN INSTITUTE OF ACCOUNTANTS (MIA)
Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) degree programme are eligible to apply to sit for the MIA Qualifying Examination (QE) which consists of 4 papers. Upon completion of 4 papers and with 3-4 years relevant working experience, students can apply for membership into MIA. The MIA’s QE is the third and final route to gain admission into the MIA, after which they are officially recognised as Chartered Accountants.
SOCIETY OF ACTUARIES (SOA)
Students who have completed the HELP University Bachelor of Business (Hons) degree programme are eligible to apply for Validation by Educational Experience (VEE) credit with the Society of Actuaries (SOA) if they have received a score of B-/DI/DI2 or better in the VEE-approved courses.
The courses that are approved include QBM101 Business Statistics, QBM201 Advanced Business Statistics, ECO101 Principles of Microeconomics, ECO102 Principles of Macroeconomics and FIN202 Financial Management. This will allow the students to meet part of the necessary requirements in acquiring the Associateship with SOA.
MALAYSIAN INSTITUTE OF CHARTERED SECRETARIES AND ADMINISTRATORS (MAICSA)
The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) grants maximum exemptions to graduates of the HELP University Bachelor of Business (Accounting) (Hons) degree programme and Bachelor of Business (Finance) (Hons) degree programme.
Graduates of these 2 programmes are only required to complete the final stage of the MAICSA International Qualifying Scheme (IQS) programme (by examination) which comprises of 4 subjects. Graduates of the other HELP University Bachelor of Business in Marketing, Entrepreneurship, Human Resource Management and International Business (Hons) degree programme are required to complete the MAICSA International Qualifying Scheme (IQS) 1 & 2 which comprises of 8 subjects.
THE INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES (ICAEW)
Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) degree programme are eligible for 8 subject exemptions out of 15 subjects from ICAEW.
THE CHARTERED FINANCIAL ANALYST® (CFA)
HELP University Bachelor of Business (Finance) (Hons) degree programme has been accepted into the CFA Institute University Recognition Programme. This status is granted to institutions whose degree programme(s) incorporate at least 70% of the CFA Candidate Body of Knowledge (CBOK), which provide students with a solid grounding in the CBOK and positions them well to sit for the CFA exams.
FINANCIAL PLANNING ASSOCIATION OF MALAYSIA (FPAM)
Students who have completed the HELP University Bachelor of Business (Finance) (Hons) degree programme are eligible for Module 3 exemption. Students will then be required to complete Module 1, Module 2 and Module 4 in order to be awarded the Certified of Financial Planner (CFP).
SAS-HELP UNIVERSITY ACADEMIC SPECIALIZATION IN BUSINESS ANALYTICS
Students are awarded a SAS-HELP University joint certificate and digital badge in Business Analytics upon successful completion of BBA204 Descriptive Business Analytics, BBA205 Predictive Business Analytics, and BBA302 Prescriptive Business Analytics.
SAS (previously known as “Statistical Analysis Software”) is used globally in the corporate world. SAS is a statistical software developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics.
About HELP University
Ever since its founding in 1986 to provide affordable quality educational opportunities for Malaysians, HELP University has developed into the leading institution of higher learning in Malaysia with a firmly established international reputation among universities, research organisations, scholars, business and corporate leaders and governments in Asia Pacific, Europe and North America.
HELP University offers a wide and diverse range of programs covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas. By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad.
The quality of education imparted by HELP University ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions. Scholarships are available for deserving students. Students interested to register at HELP University should do so as the Hostel Accommodation runs out quickly.
HELP University New Campus at Subang 2
HELP University’s (HU) Subang 2 campus is part of a 23 acre site located at the door step of the upcoming
Kwasa Damansara, which is undergoing a massive commercial transformation, supported by substantial infrastructure investments such as the upcoming MRT Sungai Buloh station.
Located along Persiaran Cakerawala, Taman Subang Delima, Shah Alam, HU’s Phase 2A spans 3.3 acres and will house the psychology and business faculties, accommodating up to 2,500 students. Being an education institution of high repute, HU is expected to serve as a development catalyst for the immediate Subang Bestari neighbourhood and the upcoming Kwasa Damansara.
Phase 2A ofHELP University’s (HU) Subang 2 campus comprises 7 distinct blocks that houses the following: a 500-seater lecture theatre cum performance art theatre/multi-purpose hall, 2 nos. of 100-seater lecture halls, a students’ lounge and 3 academic blocks that consist of the teaching and administration facilities for a total 2,500 students.
Using tropical rainforest as the principle theme for the HELP University’s (HU) Subang 2 campus, the form and flow of the university expresses a sophisticated kind of harmony with the elements, mirroring what is experienced in our tropical rainforests. Selected fruit trees and lifestyle water features will be part of its landscape.
One of the key statements of this campus is its enthusiastic dedication to going green and being energy efficient. Passive green design features such as open corridors, cross ventilation, rain water harvesting, energy efficient lighting, use of recycled materials, sunlight shading and harvesting of natural day light will be incorporated throughout the campus.
The culmination of these combined efforts will not only enhance student comfort and the learning environment but also lead to Phase 2A earning the prestigious Green Building Index (GBI) certification.