
Get the Best Business Degree Majoring in Marketing, Logistics, Entrepreneurship & Enterprise Risk Management (ERM) from the University of Wollongong (UOW) Malaysia KDU, Glenmarie
Written by EduSpiral Consultant Services. For more information contact 01111408838
With business environment and intertwining economies becoming more complex day by day, interdisciplinary knowledge is no longer just an advantage, but a necessity to address the aggressive business needs of today. The Bachelor of Business (Hons) program from the University of Wollongong (UOW) Malaysia KDU addresses this by equipping students with a general business degree, as well as interdisciplinary knowledge and skills in specialised subjects through 5 key business areas, allowing them the freedom to tailor their degree according to their interests in the specific areas of the business world.
This 3 year course equips the students to get a strong understanding of business principles and core business skills which will help them to choose their major in specific areas like:
- Marketing
- Logistics
- Entrepreneurship
- Enterprise Risk Management (ERM)
Additionally, you get the benefit of gaining multiple industry insights with UOWM KDU expert lecturers who have knowledge of working in various sectors.
Gain industry insights with UOWM KDU industry-experienced lecturers.
For more information contact 01111408838
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Course Details, Tuition Fees and Intake Dates for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

Jun Sern, Business Graduate from KDU University College
A business degree will prepare you for careers in growing sectors such as technology, healthcare, as well as financial services. With this degree, you will have the knowledge of how to run a profitable venture.
You will learn how to determine good business opportunities as well as how to maximize profits from the opportunity. A business degree isn’t only useful for profit companies, but also incredibly relevant to nonprofit organizations and government bodies.
Even specialised fields like medicine, engineering, etc can benefit from a business education degree. The course equips you to gain an edge over your peers by teaching you advanced management skills in addition to your main degree.
Education Pathway

Students after SPM or IGCSE O-Levels with at least 5 credits may go for the Foundation Studies (Art & Technology) or students with at least 3 credits can go for the Diploma in Business Administration before entering into the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie
Intake dates – Intakes are in January, March, May, September and November of each year. Please WhatsApp 01111408838 for the exact dates
Tuition Fees – Please WhatsApp 01111408838 for the latest tuition fees
Entry Requirements for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

Eric Lu, Business at KDU University College
- GCE A Levels : 2 Ds
- STPM : 2 Cs or CGPA 2.0
- UEC : 5 Credits (5Bs) with a Pass in English and Mathematics
- Diploma : Pass with min. CGPA of 2.0
- Foundation Studies : Pass
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency):
Pass (Subject to review and approval of certified transcripts)
Exemptions for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie
Upon completion of the programme, graduates will be granted exemptions from the following recognised professional body:
Chartered Institute of Management Accountants (CIMA) – Exempted from 4 CIMA papers and to take the balance 12 papers to complete the professional qualification.
YEAR 1 Subjects for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

Jia Lin, Hospitality at UOWM KDU, Utropolis Glenmarie
- Oral Communication
- Writing and Referencing
- Business Law
- Business Statistics
- Financial Accounting
- Macroeconomics
- Management Accounting 1
- Microeconomics
- Principles of Management
- Principles of Marketing
YEAR 2 Subjects for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

Brendon, Entertainment Arts graduate from KDU University College
- Principles to Finance
- Organisational Behaviour
- Research Methodology
- Business Oriented Information Technology
- Specialisation (3 subjects)
- Elective (1 subject)
YEAR 3 Subjects for the Bachelor of Business (Hons) programme University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

- Strategic Management
- International Management
- Specialisation (3 subjects)
- Final Year Project
- Internship
Specialisations’ Subjects
Entrepreneurship

- New Age Entrepreneuralism
- Family Business &Entrepreneurship
- Global Entrepreneurship
- Brand Management
- Managing Market Intelligence
- Enterprise Development Project
Logistics
- Introduction to Logistics
- Logistic Intelligence
- Logistics Strategy
- Operations Management
- Supply Chain Management
- Purchasing Management
Marketing
- Digital Strategy
- Consumer Behaviour
- Integrated Marketing Communications
- Brand Management
- Services Marketing
- Managing Market Intelligence
Electives
- Consumer Behaviour
- Employment Law
- The Economics of Money & Banking
- International Finance
- Digital Strategy
- Business Digitalization
MPU Subjects
- Bahasa Kebangsaan A*
- Life in Malaysia
- Bahasa Melayu Komunikasi 2 (International Students)
- Pengajian Malaysia 3 (International Students)
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam & Tamadun Asia (Malaysian Students)
Notes
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes)
GROOMING BUSINESS LEADERS FOR THE FUTURE

When students graduate from UOW Malaysia KDU with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia KDU, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow.
The academic experience at UOW Malaysia KDU is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.
CHOOSE UOW MALAYSIA KDU FOR YOUR BUSINESS STUDIES

University of Wollongong (UOW) Malaysia KDU University College’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.
- Obtained desired job, run own business, further study
- Over 100 companies for student internships
- Diverse student population from over 18 countries
- A purpose-built Entrepreneurialism Center
- Industry-Aligned Curriculum with input from Industry Advisory Panels
- 45% of faculty members are with industry experience
- Programmes accredited by Professional Bodies
- Faculty members are active in Industry Research, Corporate Training, and Consultancy
STUDENTS TODAY, ENTREPRENEURS TOMORROW
At UOW Malaysia KDU, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the university college’s School of Business.
In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator programme. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment.
The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.
Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).
REAL WORLD EDUCATION WITH INDUSTRY
Students at UOW Malaysia KDU’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.
● Industry Cooperative Education Programme
Industry partnership through adoption of specific module at UOW Malaysia KDU School of Business provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey.
● UOW Malaysia KDU Job Shadowing Programme
At UOW Malaysia KDU, we value the need for students to experience the real world instead of just the classroom education. Therefore from as early as Year 1 of their Bachelor’s Degree studies or Year 2 of their Diploma studies, students will have an opportunity to experience the daily operations of a company as well as observe first hand of the challenges that are faced in the respective professions. Through UOW Malaysia KDU Job Shadowing programme, students will be able to gain insights about the industry as opposed to just reading general job descriptions.
● Revolutionary Business Simulation
As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development.
At UOW Malaysia KDU School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures.
● Industry Expert Speakers Series
The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia KDU Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.