Study Marketing Degree Course at a Top University in Malaysia

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Marketing is the action or business of promoting and selling products or services, including market research

and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:

1. Product – Identification, selection and development of a product
2. Price – Determination of its price
3. Place – Selection of a distribution channel to reach the customer’s place
4. Promotion – Development and implementation of a promotional strategy.

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For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.

In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.

Marketing is often performed by a department within the organization. This is both good and bad. It’s good because it unites a

group of trained people who focus on the marketing task. It’s bad because marketing activities should not be carried out in a single department but they should be manifest in all the activities of the organization.

Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer. It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases.

All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.Marketing is an exciting career and most companies need marketing professionals to bring in the profits.

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Career Prospects for Marketing Professionals in Malaysia

Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.

Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

ROLE			CONSUMER	IT&T/INDUSTRIAL
Managing Director			360 – 550k	360 – 550k
Sales Director			300 – 504k	240 – 420k
Marketing Director			312 – 460k	240 – 450k
Communications Director			180 – 265k	180 – 265k
Marketing Manager			180 – 264k	144 – 240k
Communications Manager			108 – 156k	84 – 120k
Market Research Manager			84 – 132k	84 – 130k
Public Relations Manager			72 – 132k	72 – 120k
Sales Manager			72 – 126k	84 – 125k
Business Development Manager			72 – 120k	72 – 180k
Retail Operations Manager			72 – 120k	72 – 120k
Trade Marketing Manager			72 – 120k	72 – 130k
Account Manager			72 – 102k	72 – 102k
Brand Manager			72 – 108k	72 – 102k
Digital Marketing Manager			72 – 108k	72 – 140k
Customer Service Manager			60 – 96k	60 – 96k
NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified

Nature of work of Marketing Professionals in Malaysia

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.

Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.

They will liaise with the advertising agency to design the marketing collaterals such as the brochures, flyers, and pull-up banners and the advertisements in the newspaper or magazine, Internet, social media, billboards, television, radio, LRT stations, or other mediums.

The advertising and promotions manager will ensure that the brand of the company is consistently and effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.

Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.

Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.

Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.

• 

  Understanding the Consumer

• Services Marketing
• Marketing in Society
• Marketing Communications
• Marketing and Globalisation
• Marketing Intelligence and Research
• B2B Marketing
• E-Marketing
• Delivering Customer Value
• Customer Lifestyle and Behavior
• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Marketing People, Places and Performance
• Retail Marketing Management
• Strategic Marketing Planning
• One to One Marketing
• Business Research Methods
• Relationship Marketing
• Strategic Marketing
• Current Issues in Marketing
• Marketing Promotion

Study at the Best Universities in Malaysia for Marketing Degree Courses

In order to succeed in the competitive field of marketing, students must choose the best universities in Malaysia to study. The best university doesn’t necessarily mean the most expensive. Students should choose the right university that fits them which has a good reputation for business programs, excellent facilities, top lecturers and an English-speaking student environment.

Heriot-Watt University Malaysia’s Business Management & Marketing degree programmes help you to examine businesses and organisations; understand their structures and workings, people and decision-making processes; and then relate the theory to actual business situations to prepare yourself for the real world.

The top ranked Curtin University Sarawak offers dual majors in Marketing for students to choose from

• Entrepreneurship and Marketing

  

• Finance and Marketing
• Management and Marketing
• Marketing and Public Relations
• Tourism and Hospitality and Marketing Double Major

Students can consider studying the marketing management degree at Asia Pacific University where you will get a degree awarded by APU as well as Staffordshire University, UK.

For affordable universities with excellent facilities, students can consider UCSI University or HELP University, both with more than 20 years of experience in higher education in Malaysia. Students after SPM in Sarawak can study the Foundation at UCSI University’s Kuching campus first before continuing on to the degree at their campus in Kuala Lumpur.

Students at HELP University can go for the Marketing  degree courses which is awarded by the prestigious London School of Economics & Political Science which is ranked top 10 in the world or the 3+0 University of Derby Marketing Degree.

Top colleges offering marketing degree programs in Malaysia are First City University College and HELP College of Arts & Technology. Graduates from both colleges are awarded degrees by their UK University partners.

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Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia & Singapore.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for

students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.