
Course Information, Entry Requirements & Intakes for the Bachelor of Communication (Public Relations) (Hons) Degree at HELP University
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. The Bachelor of Communication (Public Relations) (Hons) Course at HELP University provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
The Public Relations Degree at HELP University is a full time 3-year programme. Students will take 30 subjects including internship during the programme. Intakes are in January, May, August and October of each year.
Students after SPM, UEC, IGCSE/O-Levels, A-Levels or STPM should choose the best university in Malaysia to study the degree in Marketing Communications. Students will get top notch quality education at HELP University supported by great facilities for their communication programmes. Scholarships are offered to deserving students by HELP University. Students interested to join HELP University should register as soon as possible because the hostel runs out quickly.
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Bachelor of Communication (Public Relations) (Hons) Course at HELP University

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders.
This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
Students who have obtained at least 5 credits in SPM or IGCSE/O-Levels including English may enter the Foundation in Arts or Foundation in Science for 1 year. After completing the Foundation, you can then enter into the degree programme to study for another 3 years.
Alternatively, students with at least 3 credits including English who prefer a more practical programme may enter into the Diploma in Communication for 2 years. When you complete the course, you can then enter into Year 2 of the Communication degree programme at HELP University.
Intakes
Jan, May, Aug, Oct
Entry requirements into the Bachelor of Communication (Public Relations) (Hons) course at HELP University
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5 passes with a minimum average of 50%
- AUSMAT/SAM/TEE Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
- Equivalent qualification
Education Pathway into the Bachelor of Communication (Public Relations) (Hons) course at HELP University
There are 2 pathways into the Communication degree programme at HELP University for students after SPM or IGCSE/O-Levels.
Students who have obtained at least 5 credits in SPM or IGCSE/O-Levels including English may enter the Foundation in Arts or Foundation in Science for 1 year. After completing the Foundation, you can then enter into the degree programme to study for another 3 years.
Alternatively, students with at least 3 credits including English who prefer a more practical programme may enter into the Diploma in Communication for 2 years. When you complete the course, you can then enter into Year 2 of the Communication degree programme at HELP University.
State-of-the-Art studios in the School of Communication at HELP University
- The School is equipped with professional and industrial standard film and broadcast studios and equipment to
Top notch equipment available for mass communication students at HELP University enable students to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.
- Panasonic AVCHD cameras
- iMac editing suites with Final Cut Pro software
- Dolly tripods and steady tripods
- Tungsten spotlights and fluorescent lights for 3-point lighting
- Boom mics
- Wireless mics with receiver and transmitter
- Digital HD video cassette recorder
- Canon EOS 60D DSLR cameras with full HD filming capability
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- The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
Year 1 Subjects for the Degree in Public Relations at HELP University

10 Common Core Subjects
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
MPU 1 (Compulsory)
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa
- MPU3193 Falsafah dan Isu Semasa (International Students)
- MPU3143 Bahasa Melayu Komunikasi 2 (International Students)
Year 2 Subjects for the Degree in Public Relations at HELP University

7 Core Subjects
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2094 Public Relations
- MCH2074 Social Research Methods
- MCH2104 Writing for Public Relations
2 Electives
- MCH2064 Media Audience Analytics
- MCH2084 Acting for Media and Film
MPU2/MPU3 (Choose One)
- MPU3213 Bahasa Kebangsaan A*
- A*Gen Careers in Malaysia and Beyond
*Compulsory for local student who did not have credit in BM SPM
Year 3 Subjects for the Degree in Public Relations at HELP University
6 Core Subjects
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3074 Public Relations Campaign
- MCH3054 Social Media and Mobile Marketing
- MCH3064 Crisis Communication
- MCH3078 Industrial Training
1 Elective
- MCH3084 Propaganda and Persuasion (Elective)
General Elective
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
MPU 4 (Choose One)
- Co-Curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
Programme Details
- 3-year programme
- 30 subjects to be completed
January Semester
- Long semester (14 weeks) 4 – 5 subjects to be taken
May Semester
- Short semester (7 weeks) 2 – 3 subjects to be taken
August Semester
- Long semester (14 weeks) 4 – 5 subjects to be taken
Clubs and societies at the School of Communication
- BCom Voice Student Council
- Radio Club
- Institute of Public Relations Malaysia Student Association (IPRMSA)
- Creative Production Society
- And over 40 other sports, hobbies and special interest clubs and societies at HELP University.