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Make an Impact on your Future Salary by Choosing to Study at a Top Private College or University in Malaysia for Mass Communication

How to Choose the Best Colleges & Universities to Study Mass Communication in Malaysia

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Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Mass Communication students learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society.

The 5 basic areas of study in mass communication are:

  1. advertising
  2. public relations
  3. broadcasting
  4. journalism
  5. communication

Students after SPM, UEC, or STPM need to choose the right university for their mass communication studies so that they would be well trained with the necessary skills & knowledge. The best university for mass communication in Malaysia should have excellent facilities, experienced lecturers, accredited diploma or degree programme, English-speaking student environment and solid subjects in the course.

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Choose the Best Private Universities and Colleges in Malaysia to Study Mass Communication

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce.

Choosing a private university with an English-speaking student environment will help you to improve your language skills.

The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.

Top Mass Communication Programmes at the Best Private Universities in Malaysia

Malaysia’s private universities and colleges best for Mass Communication or Marketing Communications are:

  1. KDU University College Utropolis Glenmarie
  2. Taylor’s University
  3. University of Nottingham Malaysia Campus
  4. Monash University Malaysia
  5. Multimedia University (MMU)
  6. KDU Penang University College
  7. UCSI University
  8. HELP University
  9. IACT College
  10. UCSI College

Choose to Study Mass Communication at Top Private Universities in Malaysia to Gain the Knowledge & Skills for a Successful Career

Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.

Most companies require mass communication graduates to look into their communication areas to the public. Companies also need people to create messages to sell their products creatively and position their brand or brands. Effective branding like Coke, McDonalds or Nike have made them multi-million dollar companies.

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools.

The demand for writers who can create content for the online is growing steadily for example, bloggers like Kenny Sia. This means that there are good job prospects for those who are able to communicate well using the Internet.

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

High Job Demand in Malaysia for Mass Communication Graduates with a Good Command of the English Language

Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, fast food chains, retail, fashion, and more.

Copywriter

  • Writes and composes materials for advertisements, brochures, etc
  • Suggests names for new products, writes slogans and designs packaging.
  • Compares products or services to find selling points.
  • Creates appealing and catchy advertisements.
  • Writes advertisements for newspapers, magazines, television, billboards and shops.
  • Produces brochures and reports.

Desktop Publisher

  • Utilises computers to produce professionally designed documents.
  • Prepares proposals to win work contracts.
  • Produces graphics for clients’ approval.

Advertising & Promotions Executive

  • Plans and carries out advertising campaigns for a product or service effectively and efficiently.
  • Understands the complexity of different advertising media, print and video production techniques, copywriting, event management and dealing with people at different levels.

Traffic Controller

  • Oversees each project and provides support for both the accounts and creative teams.
  • Ensures the smooth flow of projects and strict adherence to schedules.

Public Relations Manager

  • Creates and maintains public awareness about the products or services.
  • Develops and maintains relations with the mass media.
  • Prepares speeches, press releases and brochures, advertisements etc.
  • Co-ordinates special events, promotions, exhibitions etc.

A summary of the jobs that you can work as in Malaysia

  • Copywriter
  • Multimedia Producer
  • Broadcast Producer
  • Film Producer/Director
  • Journalist
  • Photographer
  • Photojournalist
  • Newscaster
  • Creative Director
  • Digital Designer
  • Advertising Manager
  • Media Manager
  • Research Manager
  • Brand Manager
  • Account Manager
  • Public Relations Manager
  • Marketing Manager
  • Social Media Manager
  • Internet Marketing Manager

Top Rated Mass Communication UK Dual Award Degree Programmes at Taylor’s University Lakeside Campus

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University.

The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University School of Communication

The Best Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University

Mass Communication students at Taylor's University

Mass Communication students at Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing)degree programme at Taylor’s University provides a strong Public Relations and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.


Best Private University in Malaysia for the Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

KDU University College's new campus at Utropolis Glenmarie, Shah Alam

KDU University College’s new campus at Utropolis Glenmarie, Shah Alam

KDU University College’s Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.


Best Bachelor of Arts (Hons) Media, Culture and Communication (3+0) Degree in Malaysia at IACT College

Photography Studio at IACT College

Photography Studio at IACT College

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, UK, explores the integrated media context by which communication is conducted within today’s industry. Students at IACT College will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

The Media, Culture and Communication degree programme at IACT College is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland, UK.

Specialisation for the 3+0 UK Degree in Media, Culture and Communication at IACT College

Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

Industry Engagement for the 3+0 UK Degree in Media, Culture and Communication at IACT College

Highlights of industry engagement include student – professional collaboration in classroom activities and guest lectures by leading experts:

  • Freda Liu, producer of BFM 89.9 and author of PR Yourself: Red Lipstick and Amazing Shoes
  • Reuben Kang, YouTube sensation of JinnyBoyTV
  • Premesh Chandran, CEO of MalaysiaKini
  • Kausern Hieu, Talent and Transformation Director of Starcom Mediavest Group
  • Dorothy Teoh, CEO at The Edge Foundation; Former Editor in Chief of The Edge Malaysia

Recognition for the 3+0 UK Degree in Media, Culture and Communication at IACT College

The Media, Culture and Communication degree programme is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland.


Affordable Mass Communication Degree Course at Top Ranked UCSI University

The BA (Hons) Mass Communication degree programme at UCSI University offers students an in-depth understanding of the

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

The Communication degree at UCSI University is unique in that you can major in either:

  1. Film & Television
  2. Marketing Communications
  3. Journalism.

UK 3+0 Bsc (Hons) in Communication and Public Relations at KDU Penang University College

KDU Penang’s Northumbria University, UK 3+0 Bsc (Hons) in Communication and Public Relations offer students with a non-examination degree course (programme) that encourage creativity and dynamic thinking.

This degree offers them opportunity to explore and discover their own potentials that are parallel with the industry standards. This degree is a full assignment based programme and fully accredited in UK and Malaysia.

Throughout the programme you will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.

As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice. You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.

Scholarships are available to deserving students. Affordable hostel accommodation is also provided for outstation students.

Internship stints with top media agencies
You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

State-of-the-art learning facilities at KDU University College Penang

Acclimatize with the industry early with industry standard facilities such as audio recording studio, iMac Lab, new media broadcasting studio and PR Spin Doctor Lab. Our state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich learning experiences.


Bachelor of Communication (Hons) Marketing Communication course at HELP University

The Bachelor of Communication (Hons) Marketing Communication course at HELP University takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising.

It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team.

They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.

Clubs and societies at the School of Communication:
  • BCom Voice Student Council
  • Radio Club
  • Institute of Public Relations Malaysia Student Association (IPRMSA)
  • Creative Production Society
  • And over 40 other sports, hobbies and special interest clubs and societies at HELP University.

State-of-the-Art studios in the School of Communication at HELP University

  • The School is equipped with professional and industrial standard film and broadcast studios and equipment to enablestudents to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.
  • Panasonic AVCHD cameras
  • iMac editing suites with Final Cut Pro software
  • Dolly tripods and steady tripods
  • Tungsten spotlights and fluorescent lights for 3-point lighting
  • Boom mics
  • Wireless mics with receiver and transmitter
  • Digital HD video cassette recorder
  • Canon EOS 60D DSLR cameras with full HD filming capability
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  • The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
 

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