Choosing to Study at a Top Private College or University in Malaysia for Mass Communication

How to Choose the Best Colleges & Universities to Study Mass Communication in Malaysia

A Mass Communication degree from a top private university in Malaysia enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

Throughout the programme you will learn the techniques required for contemporary communications practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.

In order to choose the best private university in Malaysia to study Mass Communication, students should look at the accreditation of the course by MQA, facilities and equipment, experienced full time lecturers, and the subjects.

You may also be interested to read:

• Best Colleges & Universities for Mass Communication in Malaysia
• Top Private Universities in Malaysia for Mass Communication, Public Relations, Media & Advertising
• What will You Study in a Top Mass Communication Degree Courses in Malaysia?
• Best Universities in Malaysia to Study Diploma & Degree in Mass Communication
• Top 5 Private Universities & Colleges in Malaysia to Study Diploma in Mass Communication
  

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. 

Guide in Choosing the Right University to Study Mass Communication

Part of finding the right college or university in Malaysia for you will, of course, be picking out the criteria that matters to most to you, and then seeing if any of the top private colleges or universities in Malaysia that you’re looking at fit those criteria.

Make sure you’re doing what’s best for you

If you’re applying for university, make sure it’s because you want to go. When deciding on which course to study, make sure it’s because you enjoy it. When working out where you’ll go to university, make sure it’s a place you want to (and can afford to) live in for the duration of your degree.

All foundation, diploma and degree programmes at private universities in Malaysia must be accredited by the Malaysian Qualifications Agency (MQA). Therefore, ensure that the course is accredited by MQA before you enrol.

Students should visit the universities campuses to look at the labs, libraries, sports facilities, etc. While visiting, you can also get a feel of the student culture to see if it fits you.

What will you Study in a Mass Communication Degree at a Private University in Malaysia?

Most bachelor degrees in mass communications in Malaysia offer a choice of specializations, ranging from journalism to public relations to advertising. Students will generally select a specialisation during years two and three and internship opportunities are also provided at the end of Year 3.

The specialisation allows you to tailor your interest towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.

The specialisation will vary from university to university and would include areas such as advertising, public relations, broadcasting, journalism, event management and marketing communications. Some communication programmes in Malaysia are broad-based, while others are more focused.

Throughout the programme you will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.

As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice. You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.

At some private universities, students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.

Will there be Internships during the Mass Communication Degree Course?

Degree students will normally undergo a 3-4 months working stints with Malaysia’s top media and advertising organisations. The internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Furthermore, the internship stints will open doors and opportunities for people with the right qualifications and skills.

What are the Typical Majors in Mass Communication Studies?

The majors are Advertising, Broadcasting or Film & Television, Marketing Communications, Journalism, Public Relations, Digital Media and Event Management.

What are the Sample of Subjects that You will Study in a Mass Communication Degree Course?

Look at the subjects and the specialisations offered at the private universities and compare. Many students don’t realise that the subjects for Mass Communication vary from university to university.

In order to choose the right university, you will need to examine the syllabus to see if they fit your future career goals and aims.

• English
• Introduction to Mass Communication
• Professional Development & Leadership Skills
• Public Speaking
• Principles of Journalism
• Communication Law
• Principles of Advertising
• Organisational Communication
• Introduction to Creative Media
• Introduction to Corporate Communication
• Communication Theories
• Intercultural Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• Media, Culture & Society
• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• Publicity & Media Relations
• Public Relations Principles
• Promotional Writing
• Principles of Marketing
• Introduction to Managemen
• Interactive Media
• E-Marketing
• Consumer Behaviour
• Advertising
• Creativity and Innovation
• Media Culture and Society
• Multimedia for Presenting and Promoting
• New Creative Media Industries
• Public Relations
• Research Methods
• Script Writing for Radio & TV
• Crisis Management
• Promotional Management
• Brand Management
• Media Law & Ethics
• Public Relations Consultancy
• Issues in Marketing
• Relationship Marketing
• Professional Media Workshop
• Research Methodology
• Dissertation

A Public Relations (PR) Specialisation may include these Subjects

• Theories, Roles and Models of Public Relations
• Principles of Public Relations
• Crisis Management
• Interpretation and Use of the Media
• Writing for Public Relations
• Consumer Behaviour
• Media Strategy Planning
• Brand Management

An Advertising Media Management Specialisation may include these subjects:

A Journalism & Broadcasting Specialisation may include these subjects:

A Film & Television Specialisation may include these subjects

• Video Production 2
• Documentary Production
• Film Directing
• Screenwriting
• Screen Production

A Journalism Specialisation may include these subjects

• Photojournalism
• Editing
• Feature Writing
• Interactive Multimedia Authoring
• Advance Media Writing
• Media Publishing

A Marketing Communications Specialisation may include these subjects

• Copywriting
• Integrated Marketing Communications
• Branding
• Consumer Behaviour
• Media Planning & Management
• Advertising Campaign

Internship during your degree Studies

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain  more confidence and enhance their employability

Check out the Facilities and Equipment Mass Communication Studies at the Private University

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce.

Acclimatize with the industry early with industry standard facilities such as audio recording studio, iMac Lab, new media broadcasting studio. In addition, the university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.

The university’s state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich learning experiences.

Having access to these facilities, students will gain practical experience about videoing, photography, recording sound, design, writing and more, therefore, mass communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

Students looking to studying Mass Communication should have access to these facilities to enhance their learning experience:

• Professional Recording Studio
  • Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies. This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.
  • Classes conducted here give students a chance to experience the process that goes behind a radio production.
• Photography Studio
  • Mass Communication students will learn about basic photography, studio lighting and Adobe Photoshop. The photography studio may be equipped with studio lights, complete with softbox, barn door, snoot, reflector and portable backdrops for indoor and outdoor photoshoots.
  • The Photography Studio is used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera. They take turns to be photographers and models as they apply their knowlege trying out the various angles of lightings and camera lenses.
• Mac laboratory
  • Once a photography session has been wrapped up, students will move on to the Mac Lab, to continue with fundamental digital photography editing skills using Adobe Photoshop.
  • Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.
• Film & TV Production Studio
  • There is no better way for students to get a glimpse of working in the broadcasting world than experiencing the tools and tricks behind the scenes at a TV production station.

Choose a Private University with an English-Speaking Student Environment

It is important to choose a private university in Malaysia that has an English-speaking environment, students who are ambitious and serious about studies, and a globalised student body. Mixing around with international students will help to improve your English language skills and understanding of different cultures.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.