Get a Marketing Management Degree in Malaysia at Asia Pacific University (APU)
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Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals.
The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
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Study at the Best University for the Marketing Management Degree Course in Malaysia at Asia Pacific University
Bryan & Wen Kai, Fintech at Asia Pacific University (APU)
An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.The Bachelor of Arts (Hons) in Marketing Management at Asia Pacific University programme is specifically designed to provide:
- Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
- A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
- Exposure to how the marketing discipline makes its impact in a variety of contexts.
Year 1 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme.Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.
You are then introduced to the four principal functions of a business – Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Accounting Skills
- Business and Communication Skills
- Business Environment
- Computing and IT in the Workplace
- Introduction to Management
- Introduction to Services Management
- Legal Environment of Business
- Marketing
- People Management
- Quantitative Skills
Year 2 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise, performance and problem-solving.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Behavioral Science in Organisation
- Commercial Law
- Creativity and Innovation
- Critical Thinking in Management
- Research Methods
- Business Ethics and Governance
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Marketing Intelligence and Research
- Integrated Marketing Communication 1
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
Year 3 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.
The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.
The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available.
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
Library at Asia Pacific University (APU)
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communication
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
Top 10 Reasons Why You Should Study at Asia Pacific University (APU) in Malaysia
- 100% Employability Rate in Malaysia
- According to the latest Graduate Tracer Study 2018 by Ministry of Education Malaysia, 100% of APU graduates are employed by graduation. This is not just a number, but a significant symbol of APU’s success and pride in nurturing professionals for global careers.
- Award-Winning University in Malaysia
- Over the years, APU has secured more than 200 awards at local, regional and international level. These awards serve as acknowledgements of the achievement of APU and their students, reaffirming their standing as being among the leading technology Institutions in Malaysia.
- To win an award, the students must have reached a level of capability. In addition, the lecturers would have had the knowledge and experience to help them achieve that level. The number of awards won indicates the standard that APU students and lecturers have reached. Furthermore, to participate in competitions require funding from the university. This is an advantage for APU students as they will have the opportunity to participate in the competitions which will give you experience and build your confidence, as well as, enhance your resume.
- As a testimony of that Asia Pacific University (APU) is the best university for computing, computer science and ICT in Malaysia, they and their students have won hundreds of awards. For the full list of awards, achievements and rankings for Asia Pacific University (APU), please click on this link.
- Wide Range of Computing & Technology Courses
- APU offers the most computing & technology courses in Malaysia, over 20, compared to other universities who only offer 3 to 5. This shows that APU has the expertise and ability to come up with the latest in-demand courses so that students can meet the job market needs.
- Internships after Year 2 allow students to put into practice what they have learnt and for job opportunities.
- Qualified and Experienced Lecturers
- All of APU lecturers possess at least a Masters degree with many having PhD qualifications. Some have also worked in the industry therefore are able to provide real life experiences.
- APU is an “Premier Digital Tech University” – MDEC
- APU was awarded the Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC). APU is recognised for its commitment in offering top-notch digital technology courses and ensuring our highly-skilled graduates continue to flourish and fill future digital job demands locally and globally. Premier Digital Tech University status was awarded by the Minister of Higher Education Malaysia.
- Originally established as the Asia Pacific Institute of Information Technology (APIIT) in 1993 and Asia Pacific University College of Technology & Innovation (UCTI) in 2004, APU’s sound approach to nurturing school leavers into qualified professionals has resulted in our graduates being highly sought after by employers.
- Premier Digital Tech Universities and Preferred Digital Tech Polytechnics (PDTIs) are Malaysia’s leading digital tech-focused tertiary institutions. The PDTIs have a proven track record in producing high quality graduates for digital tech-based high value jobs, via cutting-edge research and education policies, strong industry linkages, and career development and placement services.
- Borne out of a collaboration between MDEC, the Ministry of Education Malaysia and industry leaders, the PDTIs deliver end-to-end solutions to ensure that future graduates are propelled into becoming dynamic members of an innovation-driven and knowledge-powered Malaysia.
- State-of-the-Art Computer Labs and IT Facilities
- All students have access to state-of-the-art computer facilities that include the latest PCs and workstations with Internet connection, operating systems, software suites and commercial programming software in multiple IT labs built for project work, multimedia production, software and internet programming. Furthermore, all around the campus you will have access to wireless Internet so you can learn anywhere, anytime.
- APU’s Cybersecurity Talent Zone is a clear and perfect example of how APU collaborates closely with industry leading organisations to expose students to best-in-class technologies and systems. This Zone features a fully-functional Security Operations Centre (SOC) that allows students to have hands-on cybersecurity operations experience. APU’s Cyber Security students are able to actively analyse occurrences of cyber-attacks and plan counteractive measures towards cyber threats through real-time data.
- In addition, a full-fledged Cyber Threats Simulation and Response Centre (also known as a Cyber Range) is also located within the Cyber Security Talent Zone. The Cyber Range incorporates latest technologies and a military grade cyber-defense system that can simulate highly complex cyber-attacks in a hyper realistic environment, enabling students to understand and formulate defence strategies, and practice the entire chain of cyber defence, while preparing them to deal with real cyber threat attack when it happens. The Cyber Range is among the best-equipped facility of its kind across the Asia Pacific region. APU’s CISCO Networking Academy, its Centre for Research and Development in IoT (CREDIT) and its Forensic and Security Research centre also make up the APU CyberSecurity Talent Zone, which is truly a unique, end-to-end integrated facility to provide hands-on experience to our students – the global cybersecurity, networking and IoT talents of the future.
- APU – Rated No. 1 in Asia and Malaysia for MULTICULTURAL LEARNING EXPERIENCE
(*Student Barometer Wave 2017, ‘Studying with people from other cultures’)- Nurturing Professional for Global Careers – The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards preparing professional graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at international and international levels.
- Soaring Upwards – APU awarded 5-STAR Excellent Rating at SETARA 2017
- APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated at 5-STAR (EXCELLENT Rating) under the SETARA 2017 Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating in the SETARA 2011, 2013 and now in 2017. SETARA 2017 5-Star Rating was presented by the Minister of Higher Education Malaysia.
- 5-STARS for APU at QS Stars Rating 2017
- Asia Pacific University (APU) received international recognition by Quacquarelli Symonds (QS) in 2017 with APU being awarded 5-Star in four categories of the QS Stars Rating – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating measures achievements of universities worldwide.
- QS Stars is a international rating system which allows students to better understand an institution’s qualities, looking at everything from the employability of graduates, to sports facilities and community engagement.
- A Truly International Community – 12,000 Students from over 130 Countries
- With an international student community of more than 12,000 students from more than 130 countries studying in its Malaysian campus, APU offers a truly cosmopolitan learning environment which prepares students well for the global challenges which lie ahead. APU offers a wide range of degrees with Technology as a common core. It is APU’s aim to nurture and encourage innovation through our programmes, with the intention of producing individuals who will learn, adapt and think differently in new and better ways.
- Interacting with international students will improve your English language skills
- When you meet so many international students, you will build a network of friends around the world. This increases your opportunity for business ventures in the future.