UOW Malaysia Mass Communication Degree Course Details

Specialisation Subjects Bachelor of Communication (Hons) at University of Wollongong Malaysia (UOWM) KDU (Choose 2)

Corporate Communication Specialisation

• Corporate Identity and Brand Packaging
• Event Management
• Public Relations Management
• Public Relations Campaign Skills: Theory & Strategy
• Public Relations Writing
• Media Relations
• Crisis Communication and Management

Visual Communication Specialisation

• Broadcast Media Production
• Corporate Identity and Brand Packaging
• Design Fundamental
• Digital Photography and Imaging
• Principles of Marketing
• Publication Design
• Visual Concepts and Ideation

MPU Subjects

• Bahasa Kebangsaan A*
• Life in Malaysia
• Bahasa Melayu Komunikasi 2 (International Students)
• Pengajian Malaysia 3 (International Students)
• Hubungan Etnik (Malaysian Students)
• Tamadun Islam & Tamadun Asia (Malaysian Students)

Note: Bahasa Kebangsaan A* is compulsory for all Malaysian students

• without a credit in SPM Bahasa Malaysia.
• without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes)

Internships for Communication students at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie that are designed for you to gain important skills and possibly secure future jobs

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain  more confidence and enhance their employability

Excellent Mass Communication Facilities

Students of Mass Comm have access to these facilities to enhance their learning experience:

Professional Recording Studio

Many Mass Communication students dream of being the next Hunny Madu or a TV anchor presenter; Creative Waves give them this opportunity while they are studying at KDU University College.

KDU’s Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies.

This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.

Shutters (Photo Studio)

Mass Communication students will learn about basic photography, studio lighting and Photoshop 101. Shutters is equipped with a set of 4 studio lights, complete with softbox, barn door, snoot, reflector and two sets of portable backdrops for indoor and outdoor photoshoots.

Used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera.

They take turns to be photographes and models as they apply their knowlege trying out the various angles of lightings and camera lenses.

Pixels (iMac laboratory)

Pixels is an editing lab featuring 18 iMACS and 2 MAC PROS.

Once a photography session has been wrapped up, students will move on to Pixels Mac Lab, to continue with fundamental

digital photography editing skills using Adobe Photoshop CS5.

Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.

Having learnt a bit about videoing, photography, recording sound, design, writing and more, mass communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

Progression Pathway and Student Mobility

UOW Malaysia KDU University College’s progression pathways and articulation agreements with a number of universities, allows students to continue their university studies abroad.

This provides students with an opportunity to study at UOW Malaysia KDU for 1 or 2 years, and complete the rest of their studies at their chosen university overseas, which enables students to expand their international learning experience at a lower cost.

Students may also transfer to the University of Wollongong, Australia campus subject to exemptions.

A ROBUST COMMUNITY FOR TALENT DEVELOPMENT

At University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie , our students are constantly encouraged to push the boundaries of creativity be it through performing arts and festivals, training young talents in the world of creative arts, or showcasing their entrepreneurial effort.

Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their programme, students learn and garner an experience of a lifetime beyond the scope of performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include:

• The Little Prince in Everyone
• A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms.
• Gouden Roos
• Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore.
• My Life Is Like Broadway Musicals
• Written by UOW MALAYSIA lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray!

Trained to Train

As UOW Malaysia KDU believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As a testimony of the strength and quality of our students, UOW Malaysia KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines.

REAL WORLD EXPERIENCE BEYOND THE CLASSROOM

The mass communication and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real-world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate.

Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.

A Touch of Social Consciousness

Events organised by our mass communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s coordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference.

Striding for Extraordinary Affairs with Small Steps

The students of the School of Mass Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave an impact on the industry and community.

PS, LOL

The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country.

Project Dream 2.0

Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchors of this project includes Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia.

Seek & Snap

Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges.

And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd

One of Australia Best has arrived

In January 2015, UOW Malaysia KDU University College moved to its new flagship campus at Utropolis Glenmarie, with its state-of-the-art facilities and a contemporary teaching and learning environment. UOW Malaysia KDU University College offers a wide range of programs at Certificate, Diploma, Degree and Masters levels, and has introduced home-grown degree programs that are at the forefront of growing industries, reflecting its promise of being a real-world university meeting real-world needs. These include hospitality, tourism and culinary arts, game development and computing, communications and creative arts, business, as well as engineering.

UOW Malaysia KDU University College is a GBI (Green Building Index) certified-rated campus with 16.3% green footprint (local authority requirement is 10%). The tobacco smoke-free campus has naturally-ventilated courtyards and corridors, and is fitted with energy-efficient centralised chilled water air-conditioning system, Advanced Building Management System with scheduling capabilities, energy-efficient light fittings, demand-controlled ventilation, rain-water harvesting system, amongst many others.

In November 2018, KDU entered into a strategic partnership with UOW Global Enterprises, a wholly-owned subsidiary of University of Wollongong Australia. Subsequently, in November 2019, the name of the college and university colleges were changed to reflect the stewardship of the University of Wollongong and they are now known as UOW Malaysia KDU.