Malaysia’s Top 20 Marketing Jobs with High Demand & Salary in 2020

List of Marketing Jobs in Malaysia with High Demand and Salary

Written by EduSpiral Consultant Services. For more information contact 01111408838

Marketing is a constantly evolving industry. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art.

Marketing is everywhere. Every industry, every type and every size of business in Malaysia needs and relies on – marketing for profit and success. Therefore, top high-paying jobs in marketing pay a tremendous amount of money, especially if you have international experience tying audience, culture and media strategies together or know your way around the newest channels.

Marketing is a popular career for graduates, particularly in the developing digital and social media areas, but entry is extremely competitive so you will need to build your marketing experience and skills. Choosing a top private university to study Marketing will enhance your career prospects.

You might also be interested to read these:

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• Study the Best Digital Marketing Degree Course at a Top Private University in Malaysia
• Best Private Universities in Malaysia for Digital Marketing
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• Top 10 Business Courses with Future High Job Demand & Salary in Malaysia
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• Top 20 Courses to Study in Malaysia that has High Job Demand & Stable Salary
• 13 Top Technology Courses Malaysians Must Study to Land Jobs of the Future
• Top 50 Jobs with High Future Demand in Malaysia
• Malaysia’s 28 Top Jobs in Demand in Future with High Salaries

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

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What are the Top Jobs in Marketing in Malaysia with High Job Demand & Remuneration?

Marketing involves promoting products and services to consumers and persuading them to choose those products and services instead of your competitors’. If you love the idea of finding creative ways to sell to a target audience, then, studying marketing might be right for you.

One of the major factors in choosing the right course to study is the job demand and salary.  On top of the potential for salary growth, the profession of marketing and advertising itself is expanding. Therefore, if you are curious about what your career choices after high school or Pre-University, then read on.

Best Jobs for Marketing Graduates in Malaysia

The best job for you as a marketing major will depend on your unique set of skills, values, personality traits, and interests, all of which you will convey to the hiring team during a job interview.

Students are not aware that there are many types of job positions in marketing as well as the growing potential of digital marketing. Continuing your studies in traditional marketing will not be the right path for a successful career in the ever changing technological landscape.

This list will help you to identify some traditional and nontraditional options for consideration.

What kind of marketing job is right for you?

The field of marketing is diverse, with a need for skills from graphic design to Excel number crunching. There are many different roles available in marketing based on what your skills and interests are, including digital marketing, channel development, content marketing and product marketing.

Marketing students develop a broad range of marketing skills and knowledge that can be applied to jobs in every sector of the economy.

The jobs listed below cater to a wide skill set — but all of them have the potential for high pay. The salary information is taken from 2020 Hays Asia Salary Guide, Michael Page Salary Benchmark 2020, Robert Walters Salary Survey 2020 and Kelly Services Employment Outlook and Salary Guide 2019/2020.

Malaysia’s Job Demand & Salary for Marketing

1. Chief Marketing Officer (CMO)

   • Average Salary Per Year in Malaysia (MYR’000): 464 – 774
   • Popular skills: Strategic marketing, marketing management, branding, marketing communications, business development
   • Travel requirements: Extensive travel may be required.
   • Educational requirements: Most employers require a degree in marketing or a related field. An MBA or Masters in Marketing will be useful.
   • Work schedule: Long hours are often required.
   • The chief marketing officer (CMO) is responsible for creating and managing the execution of a company’s marketing vision. The CMO concretely lays out goals and provides direction for their sales and marketing employees. They must also be able to communicate the excitement and vision of the company to the media and clients through many marketing channels.Exceptional skills in leadership, quantitative data analysis, management, and communication, along with a strong background in sales and marketing, are a must. If you are looking to lead a company, consider that 20% of current Fortune 500 chief executive officers start out in sales and marketing, according to Forbes.

2. Vice-President of Marketing

   • Average Salary in Malaysia: Vice President, Sales & Marketing with more than 10 years experience can earn from 15,000 to 27,000  a month
   • Popular skills: Strategic marketing, marketing management, marketing communications, product marketing, advertising
   • Potential career progression: President, Vice President of Sales and Marketing, Chief Executive Officer, Executive Vice President of Marketing, Senior Vice President of Marketing
   • Educational requirements: Bachelor’s degree in marketing, digital marketing or a similar field is usually required. Marketing certifications may be beneficial.
   • Travel requirements: Travel may be required.
     Educational requirements: A degree in marketing, business management or business administration is recommended.
   • Work schedule: Long hours are often required.
   • Vice presidents of marketing are highly placed executives or board-level directors responsible for outlining and managing a company’s marketing strategies around its products and services. They have responsibilities that range from branding to advertising and even pricing and discount structures.The VP of marketing will typically have a research team that evaluates the effectiveness of current marketing programs, and generates ideas for future product development. They are usually responsible for presenting and proving the ROI of marketing strategies to other executives and the board. In a director-level executive role, the VP of marketing typically sits on an executive board within the company, usually as a direct report to a division president, chief executive, or chief operating officer.

3. Marketing Director

   • Average Salary Per Year in Malaysia (MYR’000):  240 to 480
   • Popular skills: Marketing management, marketing communications, strategic marketing, advertising, branding
   • Potential career progression: Vice President of Marketing, Sales and Marketing Director, Marketing Communications Director, Marketing and Business Development Director, Senior Marketing Director
     Educational requirements: Bachelor’s degree in marketing, digital marketing or a similar field is usually required. Marketing certifications may be beneficial.
   • Job Description: Marketing directors are responsible for managing and directing marketing strategies. They oversee their company’s marketing staff and specify the scope of its marketing needs. Their main duties include creating projects, concepts, and budgets for successful marketing campaigns. They also help resolve team issues and maintain communication with clients, vendors, and other managers within their company.Marketing directors help brainstorm ideas and measure the progress of marketing projects. They collect and review data to improve the company’s future marketing performance.

4. GLobal Marketing Manager

   • Average Salary Per Year in Malaysia (MYR’000): 150 – 220 while a Senior Global Brand Manager with more than 10 years experience can earn 15,000 – 20,000 a month and a Vice President, Regional Marketing with 8-10 years experience from 12,000 – 20,000 a month
   • Brief Description: Global Marketing Managers are typically found in larger corporations, where a company has a wide geographic sales reach. This role requires being able to work with partners from diverse backgrounds, establishing and maintaining relationships, and the ability to learn and understand new places and markets.
   • Popular skills: Strategic marketing, marketing management, marketing communications, product marketing, project management
   • Potential career progression: Marketing Director, Vice President of Marketing, and Chief Marketing Officer (CMO)
     Travel requirements: Some travel is likely to the company’s regional offices.
     Educational requirements: Bachelor’s degree in a field related to the company’s focus area or Marketing, International Business, Business Administration, Business Management with an MBA preferred.
   • The Regional Marketing Manager oversees the company’s marketing budget on a regional scale, forms and executes plans for development, and presents internally about the company’s direction.The Regional Marketing Manager must also establish and maintain relationships with partners and be able to work with other departments to coordinate efforts on development and expanding the organization’s business.

5. Marketing Manager

   • Average Salary Per Year in Malaysia (MYR’000):  108 – 120
   • Popular skills: Strategic marketing, marketing management, marketing communications, product marketing, project management
   • Educational requirements: Bachelor’s degree in marketing, digital marketing, business administration, business management, or related field.
   • Potential career progression: Marketing Director, Vice President of Marketing, and Chief Marketing Officer (CMO)
     Travel requirements: Some travel is likely
   • Job Description: A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells.Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. They’ll also analyse the types of customer that a company wants and how to attract them, and they’ll figure out ways for the company to better serve the customers they already have. They’ll also ensure that the company sees a good return on any money that is invested in marketing activities.

6. Digital Marketing Manager

   • Average Salary Per Year in Malaysia (MYR’000): A Digital Marketing Manager earns between 84 – 150 while a Head of Digital Marketing earns 216 – 300, Group Digital Marketing Manager 216 – 240
     and Director Digital Transformation 240 – 300
   • Brief Description: Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.In the role of digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.
   • Educational requirements: A degree in communications, marketing, digital marketing, multimedia design or a related field and/or a certification in Google AdWords, Marketo, Saleforce and Unica may help your resume stand out. But there’s nothing like a trusty internship.
   • Types of digital marketing
     Commonly used digital marketing techniques include:
     • social media marketing – developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
     • search engine optimisation (SEO) – developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
     • pay-per-click (PPC) campaigns – sponsored online advertising paid for by the business to appear alongside non-paid search results.
       mobile marketing – includes app-based, in-game, location-based and SMS marketing.
     • affiliate marketing – where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
   • Job Description: Digital marketing managers are in charge of creating marketing and advertising that directs online traffic to a company website, increases a company’s online sales and increases a company’s online brand recognition. Being a digital marketing manager involves an intimate knowledge of social media marketing, SEO and eCommerce, among other areas.
   • As a digital marketer, you’ll need to:
     • create and upload copy and images for the organisation’s website
       write and dispatch email marketing campaigns
     • provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
     • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
     • design website banners and assist with web visuals
     • communicate with clients, affiliate networks and affiliate partners
     • conduct keyword research and web statistics reporting
     • contribute to social media engagement and brand awareness campaigns
     • use web analytics software to monitor the performance of client websites and make recommendations for improvement
     • contribute to company and industry blogs and manage e-communications
     • assist with paid media, including liaising with digital advertising agencies
     • develop and integrate content marketing strategies
     • keep up to date with current digital trends
     • manage the contact database and assist with lead generation activities
       negotiate with media suppliers to achieve the best price for clients.

7. Marketing Analytics Manager

   • Average Salary Per Year in Malaysia (MYR’000): 48 – 96
   • Brief Description: Web analytics and market research are driving corporate investments as companies try to pinpoint changing customer preferences and locate the right audience for their products.
   • Popular skills: Lead generation, strategic marketing, online marketing, and analytical skills.  In addition, strong analytical reasoning and collaboration skills are important, as marketing analytics managers often work with various partners and departments, like IT, operations, sales and marketing, to improve processes and meet business goals.
   • Educational requirements: Bachelor’s degree in Marketing, Digital Marketing or Data Science
   • Job Description: Marketing analytics managers are in high demand across the country. These professionals are responsible for providing data-driven insights to various stakeholders and leveraging information from marketing automation and customer relationship management software, and other business intelligence tools.

8. Market Research Analyst

   • Average Salary Per Year in Malaysia (MYR’000): A Research Manager earns between 96 – 132, Senior Research Manager 144 – 156 and a
     Research Director 180 – 216
   • Potential career progression: Research Manager, Senior Research Manager & Research Director
   • Educational requirements: Bachelor’s degree in Marketing, Digital Marketing or Data Science
   • Brief Description: As a market researcher, you’ll collect and analyse data and information to present to your clients. The information you provide helps them to make informed political, social and economic decisions.You may be employed directly by a company (known as client-side), where you’ll collect information on customer opinions, investment and marketing trends. The majority of market researchers, however, are employed by marketing agencies that range in size, where work is carried out on numerous projects for different companies and industries.
   • Job Description: Marketing graduates with strong quantitative, analytical, and research skills should investigate this role. Market research analysts design and carry out assessments of consumer reactions to new products/services, modified products, packaging, and advertising themes. They gather, organize, and interpret data using software and statistical tools.
   • Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings, much like the academic reports made by marketing majors. The creative talents of marketing majors are useful when selecting methods for eliciting consumer responses to products.
   • Marketing analysts gather and analyze data, conduct research and make reports and forecasts based on their findings. Using this information, they can scope out potential markets, chart product demand and give recommendations for pricing. The role of marketing analyst requires the ability to work with Excel and PowerPoint, as well as computational and analytical aptitude.

9. Demand Generation Director

   • Average Salary Per Year in Malaysia (MYR’000): 216 – 300
   • Popular skills: Lead generation, strategic marketing, online marketing, marketo
   • Educational requirements: Bachelor’s degree in Marketing or Digital Marketing and certification courses in Marketo, Saleforce and Unica
   • Job Description: Demand generation directors are responsible for developing and leading a company’s generation strategies for content, outreach, searches, and other digital tactics which produce leads that turn into customers. These directors manage both online and offline demand campaigns and also design, test, automate, and execute new campaigns.Demand generation directors should be able to develop close working relationships with sales teams. Advanced knowledge of B2B marketing practices in automating and generating content and nurturing new lead sources, as well as database management, is essential for this position.

10. Customer Relationship Management (CRM)
    Manager

    • Average Salary Per Year in Malaysia (MYR’000): 120 – 132
    • Popular skills: Computer skills, Product/service knowledge, Communication skills,, Customer service, Team collaboration,Time management, Presentation skills  and Negotiation skills
    • Educational requirements: Bachelor’s degree in Marketing
    • Brief Description: For any business, getting customers is only half the battle; retaining them is just as important. That’s where customer relationship managers come in. These managers build and maintain long-term relationships with customers to ensure their continued allegiance to a company and its products or services. Customer relationship managers, sometimes referred to as client relationship managers, need strong empathetic and interpersonal skills and an awareness of each customer’s wants and needs. They must stand ready to implement programs and practices focusing on these demands. They often work in fast-paced environments, deal with people of diverse backgrounds and temperaments, think on their feet, and maintain full knowledge of the products or services their company offers.
    • Job Description: Building and maintaining profitable relationships with key customers. Overseeing the relationship with customers handled by your team. Resolving customer complaints quickly and efficiently. Keeping customers updated on the latest products in order to increase sales.
      • Create and enforce plans that will help meet the needs of customers
      • Build long-term relationships with clients and customers
      • Work quickly to address and resolve customer issues
      • Notify the sales team of new sales and cross-selling opportunities
      • Become familiar with the competition to stay ahead of them
      • Encourage high-sales and good customer service practices
      • Create strategies and work with clients to boost their brand
      • Help promote and maintain a positive company image

11. Content Marketing manager

    • Average Salary Per Year in Malaysia (MYR’000): 72 – 120
    • Popular skills: Content management, people management, copy writing, editing, social media marketing
    • Educational requirements: Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Strategic Communication, Public Relations or related field
    • Job Description: Content Marketing  Managers are responsible for working with teams to develop content strategy and drive demand. They formulate and execute new and effective content marketing strategies, and report on marketing campaigns. They manage and inspire content staff to ensure that content marketing goals are reached.
    • Furthermore, Content marketing managers are responsible for the marketing content a company puts out, such as blog posts and videos. Being a content marketing manager requires superior writing and editing skills, as well as knowledge of SEO.
    • Content marketing managers also often work to shape the content marketing vision of a company. Content marketing managers must be good communicators, as they frequently must coordinate with freelancers and subcontractors, as well as work to communicate the company’s vision.

12. Product Marketing Manager

    • Average Salary Per Year in Malaysia (MYR’000): 96 – 180
    • Popular skills: Product marketing, strategic marketing, marketing management, marketing communications, marketing research
    • Educational requirements: Bachelor’s degree in Marketing, Digital Marketing or Mass Communication
    • Potential career progression: Marketing Director, Senior Marketing Manager, Senior Product Manager, Product Marketing Director, Senior Product Marketing Manager
    • Job Description: A product marketing manager must become highly familiar with the company’s products to construct a strategy for how best to sell them in order to generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public.
    • Product marketing managers can work on local, regional, national, or international levels. A company may look for a product marketing manager with expertise in their particular industry.
    • In addition, Product Marketing Managers work to communicate the various attributes of a product to a market. This type of role is particularly common in the tech industry, where marketers must have a highly nuanced understanding of the capabilities and functions of their products. Product marketers work to both launch a product and to promote it throughout its lifecycle. Product marketing managers may manage larger teams of marketers underneath them.

13. Channel Marketing Manager

    • Average Salary Per Year in Malaysia (MYR’000): 84 – 160 while a Head of Channel Management with more than 8 years experience can earn from 10,000 -18,000 a month
    • Popular skills: Strategic marketing, marketing management, marketing communications, market research, web marketing
    • Potential career progression: Senior Marketing Manager, Marketing Director
      Travel requirements: Frequent travel is expected.
      Educational requirements: Bachelor’s degree in marketing, logistics, supply chain management or a related field required, and education or experience in logistics and distribution preferred.
    • Job Description: Large companies that sell products frequently do not do business directly with their customers; instead, they sell their goods through retailers, affiliates, and other outlets. These are called channels, and a channel marketing manager works with these entities to support sales of their company’s products while ensuring the outlets keep the product’s branding and marketing consistent.

14. Brand Manager

    • Average Salary Per Year in Malaysia (MYR’000): 108 to 132
      while a Senior Brand Manager can earn between 180 – 192
    • Potential career progression: Senior Brand Manager, Brand Director, Director of Marketing, VP of Marketing, CMO
    • In order to keep pace within competitive industries and set themselves apart, organizations need to focus attention on building a brand with purpose, and meaning. Using a combination of storytelling and data, brand marketing professionals have the unique ability to craft a distinct organizational identity that is rooted in authenticity.
    • This can positively influence and persuade customers, earn their trust and ultimately encourage them to purchase.At its core, successful, sustainable brand building is achieved through story telling. This is why brand marketers need to be able to channel their creative capabilities and imagination to create and implement brand narratives that will stimulate the emotions of their target audience.
    • Brand marketing involves having a detailed understanding of a variety of content formats (both visual and written) and distribution methods and being able to utilize them in order to increase engagement, create brand advocates and encourage repeat sales. As a brand marketing specialist, you will be able to produce tight creative briefs in line with your brand goals when engaging external stakeholders – this is just one example of how you will need to possess effective communication skills and be able to articulate your organization’s visionary strategy.The ability to analyze data that will result in clear insight and branding opportunities is equally important.
    • Educational requirements: Bachelor’s degree in marketing, digital marketing, branding & advertising, advertising, public relations, mass communication, or related field.
    • Travel requirements: Not much or none at all
    • Job Description: Brand managers oversee all aspects of marketing a product or service. They usually begin their careers as assistants, market research analysts, sales representatives, or trainees in development programs.Marketing majors have the knowledge of marketing research, advertising, and product development that is required for this role. Highly developed analytical skills are necessary to evaluate consumer trends and research related to a product. Brand managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brands.Presentation and persuasive skills are critical when pitching budgets and other product proposals to executives at a firm.

15. E-commerce HEAD

    • Average Salary Per Year in Malaysia (MYR’000): 200 – 300
    • Potential career progression: Director of Marketing, VP of Marketing, CMO
    • Brief Description: E-commerce makes your brand more accessible to a much wider target audience, overcoming the obstacles of traditional retail such as location. When combined with digital marketing tactics, e-commerce can raise brand visibility and increase customer acquisition through a much more cost-effective approach that often has no requirement for overheads such as physical premises, personnel and offline marketing collateral.
    • Travel requirements: Not much or none at all
    • Educational requirements: Bachelor’s degree in marketing, digital marketing, eCommerce, eBusiness, multimedia design, or related field.

16. Pay-per-click (PPC) specialists or Paid Search Specialist

    • Average Salary Per Year in Malaysia (MYR’000): 48 – 96
    • Popular skills: Lead generation, strategic marketing, online marketing, and analytical skills
    • Brief Description: We live in a time when information is literally at our fingertips, accessed either by our computers or our smartphones. With the almost omnipresent access to the Internet, we can find whatever we want in an instant, be it answers to an urgent question or the closest Thai restaurant.
    • Search engines like Google and Bing make all this access to information possible, and businesses do their part to get found by users through search engine marketing, both organic and paid.
    • Businesses need both organic and paid search marketing to increase the chances of showing up in search results—and thereby get more customers. Organic search marketing is done through search engine optimization (SEO), an effective method but one that marketers have little control over. Paid search or pay-per-click (PPC) marketing, on the other hand, gives marketers a great deal of control, especially when a paid search specialist is on board to make decisions that generate results.
    • Travel requirements: Not much or none at all
    • Educational requirements: A degree in communications, marketing, digital marketing, multimedia design or a related field and/or a certification in Google AdWords, Google Analytics, Youtube Ads, Facebook Ads, Bing, etc.
    • Job Description: Your goal as a PPC specialist is to create compelling, targeted campaigns that drive traffic to your company’s or your client’s websites. For a paid search specialist, most of the daily tasks revolve around online advertising via PPC campaigns as a result. That means a large part of each day will involve setting up and managing those campaigns by researching keywords and groups, analyzing traffic and trends, monitoring results, and optimizing ads based on those results.Depending on the size of the organization you work for, you might also manage other tasks related to online advertising, including writing ad copies, developing display ads, and building or optimizing landing pages for those ads.
    • PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaignsPay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC specialists use their expertise to advise on how to maximise the results of a PPC campaign.You can work in house, typically in the marketing department of an organisation, or for a specialist PPC or digital agency where you will manage campaigns for a range of clients.
    • As a PPC specialist, you’ll work with internal stakeholders or external clients and will be involved in:
      • creating and planning a variety of PPC campaigns across a range of digital channels
      • overseeing existing campaigns and making recommendations on how to optimise them
      • analysing trends and making data-driven decisions
        writing engaging copy for adverts
      • proof-reading
      • making creative suggestions for advert templates
      • account management of clients
      • relationship building and business development
      • producing detailed analysis and reports of campaigns
      • presenting data and reports to a range of audiences.

17. Social Media Manager or Digital Media Manager

    • Average Salary Per Year in Malaysia (MYR’000): 84 – 150
    • Brief Description: A Social Media Manager or Digital Media Manager oversees a company’s digital media efforts, including websites and platforms such as Facebook, Instagram, Twitter and Pinterest.
    • Popular skills: creative, strategic marketing, online marketing, observation and analytical skills
    • Travel requirements: Not much or none at all
    • Educational requirements: A degree in communications, marketing, digital marketing, multimedia design or a related field and/or a certification in Google AdWords may help your resume stand out.
    • Job Description: Responsibilities include creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; directing paid search and social campaigns and analyzing the performance of those campaigns; maintaining brand consistency across platforms; assessing SEO configurations; monitoring analytics; managing the digital budget; and fostering vendor relationships.

18. SEO Manager or Digital Optimization Analyst

    • Average Salary Per Year in Malaysia (MYR’000): 84 – 150
    • Popular skills: Lead generation, strategic marketing, online marketing, and analytical skills
    • Job Description: An optimization analyst finds ways to optimize web performance for a customer. Whether the project is an article or a web page, they develop a strategy and perform tests to increase search results. Job duties include understanding client goals, conducting A/B testing, displaying analytics for customers and suggesting changes, and forming strategies based on data.
    • Educational requirements: A degree in communications, marketing, digital marketing, multimedia design or a related field and/or a certification in Google AdWords may help your resume stand out. But there’s nothing like a trusty internship.
    • Travel requirements: Not much or none at all
    • Educational requirements: Qualifications for this career include a bachelor’s degree and experience in web development, multimedia design, digital marketing or marketing.

19. Director of Web Analytics

    • Average Salary Per Year in Malaysia (MYR’000): 96 – 144
    • Brief Description: Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
    • Popular skills: Lead generation, strategic marketing, online marketing, and analytical skills
    • Travel requirements: Not much or none at all
    • Educational requirements: A degree in communications, marketing, digital marketing, multimedia design, data science, or a related field and/or a certification in Google Analytics or related area.
    • Job Description: Responsibilities include:
      • Primary source and resource for marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting
      • Manage regular reporting (daily, weekly, monthly) for Marketing and Edit
        Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
      • Handle ad-hoc queries and custom reports from all areas
      • Manage relationships with vendors and consultants related to analytics (Google Analytics, Chartbeat, Email, etc.)
        Collaborate on testing and optimization efforts (A|B tests, landing pages, marketing campaigns, etc.)
      • Contribute to audience segmentation, yield optimization and other media optimization efforts
      • Provide ad-hoc insights to management regarding both internal data and industry trends and news

20. Sales & Marketing Manager

    • Average Salary Per Year in Malaysia (MYR’000): A Sales & Marketing Manager earns between 84 -144, while the Director Sales and Marketing earns from 300 to 420 and Head of Sales and Marketing 300 to 480
    • Popular skills: Customer Service, Client Relationships, Interpersonal Communication, Marketing Strategies, Product Development, Creativity, Financial Strategy, Data Tracking, Written and Verbal Communication, Organisation, Planning, Research and Analysis, People Management, Leadership
    • Travel requirements: Some travelling may be required
    • Educational requirements: Bachelor’s Degree in Marketing, Business Administration, Business Management or a Related Field
    • Job Description: Researches and develops various marketing strategies for products and services. Implements marketing plans and works to meet sales quotas. Tracks marketing and sales data and identifies areas of improvement.
    • Marketing and Sales Job Duties include:
      • Contributes information, ideas, and research to help develop marketing strategies
      • Helps to detail, design, and implement marketing plans for each product or service being offered
      • Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels
      • Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
      • Answers questions from clients about product and service benefits
        Maintains excellent relationships with clients through superior customer service
      • Tracks sales data and works to meet quotas or sales team goals
      • Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
      • Creates and presents regular performance reports for managers and executives
      • Helps to interview, hire, manage, and direct members of the company’s marketing and sales teams
      • Assigns specific employees to marketing and sales projects or client accounts as needed
      • Implements and adheres to company policies and procedures
      • Attends trade shows and travels to meet clients as needed