Get a top Dual Award UK degree in Business Management with specialism in eBusiness at Asia Pacific University (APU)

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A degree in e-Business combines the foresight and analysis of a business and marketing education with the dynamic principles of online retailing. The rise of e-Business has changed the way traditional companies operate and structure their organizations. With the Internet connecting businesses to customers anywhere in the world, e-commerce has opened up the global market in ways that may have once seemed impossible. E-commerce operations can exist as stand-alone businesses or serve as a tool for traditional merchandisers, presenting innovative ways to reach customers. With Covid, we have seen the boom in e-Business around the world. Students should take advantage of this opportunity and choose to study a course that has future high job demand.

A strong command of the English language, multicultural skills as well as critical thinking skills are key for a successful career in the business world. Top ranked Asia Pacific University (APU) in Malaysia is the best university for information technology (IT) therefore making is a good choice to study the degree in eBusiness. Asia Pacific University (APU) – Rated No. 1 in Asia and Malaysia for MULTICULTURAL LEARNING EXPERIENCE (*Student Barometer Wave 2015, ‘Studying with people from other cultures’). This environment helps students at APU learn about other cultures as well as force them to communicate in English.

Award-winning Asia Pacific University (APU) offers the UK Dual Award BA (Hons) in Business Management with a specialism in E-Business. Upon completion of the degree, students will receive a degree from APU and another from De Montfort University, UK. After SPM or O-Levels, students may enter the Foundation in Business & Finance or Diploma in Business Administration or Diploma in Business Information Technology (IT) before continuing on to the degree.

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Course Information for the BA (Hons) in International Business Management at Top Ranked Asia Pacific University (APU)

Asia Pacific University (APU) New Campus at Technology Park Malaysia

The BA (Hons) in Business Management with a specialism in E-Business degree programme at Asia Pacific University (APU) is specifically designed to provide:

• An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
• A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
• Exposure to theoretical and practical issues of conducting business over the internet and the Web.
• A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

APU’s UK Dual Degree Programme

DE MONTFORT UNIVERSITY (DMU), UK is Asia Pacific University (APU)’s UK Dual Award Partner University

• APU’s partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards – separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
  Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).

APU-DMU Dual Degree Programme -Sample Certificate

Admission Requirements

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Course Structure for the BA (Hons) in Business Management with a specialism in E-Business Degree at Asia Pacific University (APU)

DEGREE LEVEL 1

I was very interested in Digital Marketing but could not find a university that offer the course. EduSpiral helped me to find the right university & arranged for the lecturer to explain the details to me.
Liew, Digital Marketing, Asia Pacific University (APU)

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing.

We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

Students from all over the world come to study at Asia Pacific University (APU)

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Digital Thinking and Innovation
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills

DEGREE LEVEL 2

Studying Information Technology (IT) was my dream but my results didn’t achieve the requirements. But EduSpiral gave me in-depth advise & helped me to choose the right course that suited me. Harold, Diploma in Business IT at Asia Pacific University (APU)

Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation.

Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

Highly experienced and qualified lecturers teach at Asia Pacific University (APU)

• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
  Integrated Business Process with SAP ERP System

Specialised Modules

• E-Business Management
• E-Commerce
• Digital Marketing
• Operations Management
• Creativity and Innovation

Elective Modules (Choose 2)

• Managing Finance OR Financial Management
• Critical Thinking in Management OR Multimedia Application

INTERNSHIP (12 weeks)

Students will undertake a short Internship/ Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Top lecturers teach at Asia Pacific University (APU)

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more.

Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

• Strategic Management
• E-Business Strategy

Specialised Modules

I am so glad that my mother found EduSpiral online. I used to be quiet and not able to communicate well in English. Now, I am more confident and speak a lot in English because of the great university environment.
Zhi Kang, Business Graduate from Asia Pacific University (APU)

• E-Business Project
• E-Business Procurement
• Contemporary Management
• Global Marketing
• Investigation in E-Business
• Managing Change
• Internet Payment Systems

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationships
• Integrated Marketing Communications OR Retail Marketing Management

Note: The specialism will appear only in the academic transcript.

MQA Compulsory Subjects*

“I met up with EduSpiral about 4 times in Ipoh & at Asia Pacific University to discuss about my future. He provided me with in-depth information and even arranged for me to meet up with the Head of School at APU to talk to me.”
Kar Jun, Accounting graduate from Asia Pacific University (APU)

• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

Career Options

Asia Pacific University (APU) is an award-winning top ranked private university in Malaysia. An impressive 95% of APU’s graduates obtain jobs before graduation.

• New Business Development Manager
• Marketing Manager
• E-Business Consultant
• Technopreneur
• Online Marketing Specialist
• Digital Advertising Specialist
• Digital Marketing Manager
• Sales and Marketing Manager
• E-Commerce Specialist
• Digital Marketing Analyst
• Web Analytics Manager
• Social Media Evangelist

Top Reasons to Study eBusiness at Asia Pacific University (APU)

1. Malaysia’s Award-Winning Technology University – Asia Pacific University (APU)

EduSpiral gave me useful information & evidence on why I should choose the best university.
Philip Sim, Information Technology (IT) graduate from Asia Pacific University (APU)

Asia Pacific University (APU) has won more than 200 awards in the area of technology locally as well as globally.

To win an award is proof that a student has reached a level of capability as well as the quality of the lecturer that has taught and guided the student in the competition.

Asia Pacific University’s achievements in winning a host of prestigious awards at national and regional levels over the years bear testimony to their commitment to excellence in higher education and training, as well as innovative research and development and commercialisation.

In addition, Asia Pacific University (APU) is rated at 5-STAR (EXCELLENT Rating) under the SETARA 2019 Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating in the SETARA 2011, 2013, 2017 and now in 2019.

For the full list of awards, achievements and rankings for Asia Pacific University (APU), please click on this link.

2. Technologically Advanced Computing Infrastructure & Labs at Asia Pacific University (APU)

Qualified & Experience Asia Pacific University (APU) lecturers are committed to equip students with necessary theoretical knowledge and practical skills upon graduation.

All students have access to state-of-the-art computer facilities that include the latest PCs and workstations with Internet connection, operating systems, software suites and commercial programming software in multiple IT labs built for project work, multimedia production, software and internet programming.

Furthermore, all around the campus you will have access to wireless Internet so you can learn anywhere, anytime.

3. 100% Employability

EduSpiral took me & my friends to tour a few universities to help us make the right choice. He then met me & my father for further counseling & to assist in registering.
Horng Yarng, Diploma in ICT at Asia Pacific University (APU)

“100% Employed by Graduation” – Graduate Tracer Study 2018 – According to the latest Annual Graduate Tracer Study by Ministry of Education Malaysia, 100% of APU graduates were employed by graduation in 2018.

Malaysia Digital Economy Corpo­ration chief executive officer Datuk Yasmin Mahmood said in Asia Pacific University (APU), there is a 300% employability rate for cybersecurity students, with them getting two or three job offers as cybersecurity professionals before they graduated.

4. Soaring Upwards – APU awarded 5-STAR Excellent Rating at SETARA 2019

In addition, Asia Pacific University (APU) is rated at 5-STAR (EXCELLENT Rating) under the SETARA 2019 Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating in the SETARA 2011, 2013, 2017 and now in 2019.

5. Premier Digital Tech University status

I was confused about what to study & at which university. Talking to EduSpiral helped clear my doubts. Zen Yi, Graduated from Software Engineering at Asia Pacific University (APU)

APU was awarded the Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC).

APU is recognised for its commitment in offering top-notch digital technology courses and ensuring our highly-skilled graduates continue to flourish and fill future digital job demands locally and globally.

This status was awarded by the Minister of Higher Education Malaysia in 2017. In June 2019, this status has been renewed for a further 3 years by MDEC.

6. QS Stars Rating 2017

5-STARS for APU at QS Stars Rating 2017 -Asia Pacific University (APU) received international recognition by Quacquarelli Symonds (QS) in 2017 with APU being awarded 5-Star in four categories of the QS Stars Rating – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating measures achievements of universities worldwide.

QS Stars is a international rating system which allows students to better understand an institution’s qualities, looking at everything from the employability of graduates, to sports facilities and community engagement.

7. Industry-Academia Collaboration (IAC) model

APU follows a structured Industry-Academia Collaboration (IAC) model that associates the concerned parties involving industry, academia, and government. The main considerations include enhancing the employability of graduates, necessary information on the employability outlook, areas of growth within the ICT industry and how various programmes offered by APU assist in talent development.

8. Rated No. 1 in Asia and Malaysia for MULTICULTURAL LEARNING EXPERIENCE
(*Student Barometer Wave 2015, ‘Studying with people from other cultures’)

Nurturing Professional for Global Careers – The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards preparing professional graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at international and international levels.

9. Industry-Academia Collaboration (IAC) model

APU follows a structured Industry-Academia Collaboration (IAC) model that associates the concerned parties involving industry, academia, and government. The main considerations include enhancing the employability of graduates, necessary information on the employability outlook, areas of growth within the ICT industry and how various programmes offered by APU assist in talent development.

10. Opportunity to Participate in Competitions

It costs money to participate in competitions, meaning that APU has invested money for her students to gain invaluable experience through these important events. As a student of APU, you will have the opportunity to participate in competitions if you are good and should you win, it will add value to your resume. Future employers will look favorably to outstanding students with top academic knowledge and practical experience.