Get a top Dual Award UK degree in Business Management with specialism in eBusiness at Asia Pacific University (APU)
A degree in e-Business combines the foresight and analysis of a business and marketing education with the dynamic principles of online retailing. The rise of e-Business has changed the way traditional companies operate and structure their organizations. With the Internet connecting businesses to customers anywhere in the world, e-commerce has opened up the global market in ways that may have once seemed impossible. E-commerce operations can exist as stand-alone businesses or serve as a tool for traditional merchandisers, presenting innovative ways to reach customers. With Covid, we have seen the boom in e-Business around the world. Students should take advantage of this opportunity and choose to study a course that has future high job demand.
Award-winning Asia Pacific University (APU) offers the UK Dual Award BA (Hons) in Business Management with a specialism in E-Business. Upon completion of the degree, students will receive a degree from APU and another from De Montfort University, UK. After SPM or IGCSE/O-Levels, students may enter the Foundation in Business & Finance or Diploma in Business Administration or Diploma in Business Information Technology (IT) before continuing on to the degree.
In the e-Business Specialisation degree at APU, students will take specialised subjects such as E-Business Management, Digital Marketing, E-Commerce, Social Media & Communication, Digital Strategy and Analytics, Managing Change, Investigations in Business Management, Contemporary Management, E-Business Procurement, Enabling Technologies for Digital Marketing, Global Marketing & Business Management Project.
In addition, the Asia Pacific University (APU) Bachelor of Arts (Honours) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management with a specialism in E-Business will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.
APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future. Upon graduation, students are able to join DMI.
In this article, you will find out more about the BA (Hons) in Business Management with a specialism in E-Business degree at APU, the course information, intake dates, entry requirements and facilities.
What you will Learn in the E-Business Specialisation at Top Ranked Asia Pacific University (APU)
The BA (Hons) in Business Management with a specialism in E-Business degree programme at Asia Pacific University (APU) is specifically designed to provide:
- An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
- A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
- Exposure to theoretical and practical issues of conducting business over the internet and the Web.
- A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.
APU-DMU Dual Degree Programme – Double Your Advantage
- APU’s partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards – separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
- Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
Both degrees are recognised locally & internationally. - The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).
Admission Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA | • Successful completion of the APU Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board) |
Course Structure for the BA (Hons) in Business Management with a specialism in E-Business Degree at Asia Pacific University (APU)
DEGREE LEVEL 1
Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
DEGREE LEVEL 2
Zhi Kang, Business Graduate from Asia Pacific University (APU)
Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing.
In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-l eading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.
Common Modules
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
Specialised Modules
- E-Business Management
- Digital Marketing
- E-Commerce
- Social Media & Communication
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
INTERNSHIP (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more.
Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
Common Modules
- Strategic Management
- Venture Building
Specialised Modules
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationships
- Integrated Marketing Communications OR
- Retail Marketing Management
Note: The specialism will appear only in the academic transcript.
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Career Options
- New Business Development Manager
- E-Business Consultant
- Technopreneuer
- Online Marketing Specialist
- Digital Advertising Specialist
- Digital Marketing Manager
- Sales and Marketing Manager
- E-Commerce Specialist
- Digital Marketing Analyst
- Web Analytics Manager
- Social Media Specialist
- Marketing Manager
APU – LEADING DIGITAL TRANSFORMATION IN BUSINESS, MANAGEMENT & MARKETING
The Future is Technology – Every Business needs Future-Ready Digital Talents for the Digital Economy
As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.
For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalisation has been possible because of technology. Anyone can now do business anywhere in the world with use of high-speed internet, connectivity and presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalisation of businesses.
RISE OF E-COMMERCE – BUYING & SELLING WITHOUT BORDERS
As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.
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From:”EduSpiral Consultant Services – Education advise on the best universities & colleges in Malaysia, Ho” Date:Tue, May 26, 2015 at 8:50 PM Subject:[New post] Best University in Malaysia to Study UK Dual Degree in eBusiness at Asia Pacific University (APU)
EduSpiral Consultant Services posted: “Get a top Dual Award UK degree in Business Management with specialism in eBusiness at Asia Pacific University (APU) The BA (Hons) Business Management with specialism in eBusiness Degree programme at Asia Pacific University (APU) is specifically de”
You can consider Asia Pacific University, Curtin University Sarawak, HELP University, HELP College, or KBU International College.