Top Ranked University in Malaysia for Bachelor of Design (Hons) in Creative Media (Entertainment Design) at Taylor’s University
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Entertainment Design is the craft and practice of conceptualising, visualising ideas and experiences with hand-drawn, digitally drawn or computer-generated imagery (CGI). The Entertainment Designer creates realities and experiences that excite minds and stir imaginations by combining art and technology for themed events, live shows, museum exhibitions, themed restaurants and parks, TV and film productions, and much more. Predominantly, Entertainment Design is where the magic begins for most if not all, blockbuster movies and world-renowned games.
The Entertainment Designer visualizes and creates art for characters, creatures, vehicles, environments, and other creative assets so that 3D modelers, animators, and Visual Effects (VFX) teams can make these ideas and visuals ready for production.
These designers produce illustrations or visualizations that are striking but also accurate and clear. They work on illustrations or visualizations throughout the production of films, animations, games, shows and exhibitions.
As Entertainment Designers are an essential part of the entertainment industry’s creative and production process, employment of Entertainment Designers is projected to grow in tandem with the expansion and convergence of the film, animation and game industries over the next few years.
- Practice of conceptualising and visualising ideas
- Composes the illustrations, photographs and ideas
- Also known as graphic motion designer
Taylor’s University is ranked Top 3 in Malaysia according to QS World University Ranking for Art & Design. Taylor’s University is one of the best universities in Malaysia for you to study the Bachelor of Design (Hons) in Creative Media (Entertainment Design).
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Programme Structure for the Bachelor of Design (Hons) in Creative Media (Entertainment Design) Programme at Taylor’s University
The Entertainment Design specialisation at Taylor’s University focuses on the productions of movies, games and animations along with the spinoff or ancillary licensing and merchandising industry.
It is also suitable for students interested in related areas such as comics and illustration. Students will undertake project-based learning work involving painting, life drawing, digital sculpting, 3D modelling, lighting and rendering, digital compositing, cinematography and post-production.
Students will develop industry-standard technical skills in digital and traditional media, as well as strong conceptual and creative skills. They could work individually as artists or collaborate as team members to produce film concept art, animation or games development projects. Students will also collaborate with industry partners during the course for experiential learning which provides real-life knowledge and skills, as well as networking opportunities.
This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.
Education Pathway
Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Design for 1 year before continuing on to the Bachelor of Design (Hons) in Creative Media (Entertainment Design). Students who are unsure of design as a career path may go for the Foundation in Arts at Taylor’s University and then enter the Entertainment Design degree.
PREREQUISITES
Jia Jin, Foundation in Design at Taylor’s University
- SPM / O-Level with Pre-U or Foundation
Pass SPM / O-Level or equivalent with 5 credits with a pass in Bahasa Melayu and History in SPM for entry with pre-university or foundation qualification. - SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent with 3 credits with a pass in Bahasa Melayu and History in SPM for entry with Diploma qualification. - Portfolio Assessment & Visual Aptitude Test
Pass portfolio assessment (physical interview) and Visual Aptitude Test (VAT).
*All information is subject to change. The above entry requirements serve as a guideline.
Entry Requirements
Kenneth, Interior Design at Taylor’s University
- Taylor’s Foundation in Design (FID)
Pass with min. CGPA 2.00 - Taylor’s Foundation in Natural and Built Environments (FNBE)
Pass with min. CGPA 2.00 - Other Taylor’s Foundation
Pass with min. CGPA 2.00 - Taylor’s Diploma
Pass with min. CGPA 2.00
*All information is subject to change. The above entry requirements serve as a guideline.
Intakes & Duration
Hazel Hoh, Foundation in Arts (Communication)
Intakes for the 3-year Bachelor of Design (Hons) in Creative Media (Entertainment Design) are in March & August of each year. Please WhatsApp 01111408838 for the exact dates.
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
- Advanced Typography
- Design Principles
- Design Research Methodology
Subjects for the New Media Degree at Taylor’s University
Anatomy and Character Sculpture
This module introduces understanding of 3D modeling tools to provide a visual look at various concepts that goes into the production of games, animations and interactive media. Students will be given an in-depth look at what 3D application can do. Students will learn which tools will help to achieve their goals and why these tools work the way they do.
Character Design
The Character Design module is meant to prepare students for the creation of original artworks for the cinematic and games industries. Students will learn to tackle the creative process of designing characters from humans, creatures and monsters combining traditional drawing and painting techniques, software and digital sculpting techniques and acting skills. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.
Vehicle and Props Design
The module will introduce students to analyse and design functional and aesthetically pleasing props and vehicles for storytelling and entertainment purposes, with a strong focus on the relationship between form and function. Students will learn all the tricks of using drawing, photography and 3D to realise designs in a compelling way combining the knowledge of making an image in 2D with high level details informed by fundamentals in automotive, aircraft, product and industrial design to envision non-existing props, gadgets, equipment, weapon and vehicles that are convincing and believable to the audience. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.
Design Research Dissertation
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
Environment Design
The module will introduce students to the study of environments and its influence on storytelling, with a strong focus on the relationship between form and function. Students will learn to combine traditional drawing and painting techniques to ‘create the story world’ with high level details informed by fundamentals in architecture, plants, animals, nature and geology studies to envision non-existing story worlds that are convincing and believable to the audience. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.
Digital Matte Painting
The module prepares students for the movie production industry to create highly convincing cinematic panoramas with mastery over digital painting and composition skills for scenes and shots. Students will learn various techniques in using drawing, painting and photography to construct 2.5D or 3D scenes in realising story worlds that are convincing and believable to the audience. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.
Game Art
The Game Art module is meant to prepare students for the creation of original artworks for the game cinematic and games industries. Students will learn to tackle the creative process of designing characters, environment, and animation combining traditional drawing and painting techniques, software and digital sculpting techniques and acting skills. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.
Projects & Industry Exposure
MINOR PROJECTS
The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes.
Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
MAJOR PROJECTS
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
INDUSTRIAL TRAINING
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
Career Options for Entertainment Design Graduates from Taylor’s University
The Entertainment Designer visualizes and creates art for characters, creatures, vehicles, environments, and other creative assets so that 3D modelers, animators, and Visual Effects (VFX) teams can make these ideas and visuals ready for production.
These designers produce illustrations or visualizations that are striking but also accurate and clear. They work on illustrations or visualizations throughout the production of films, animations, games, shows and exhibitions.
As Entertainment Designers are an essential part of the entertainment industry’s creative and production process, employment of Entertainment Designers is projected to grow in tandem with the expansion and convergence of the film, animation and game industries over the next few years.
The emergence of transmedia Intellectual Property (IP) creation, because of the merger and acquisition of market leaders such as Disney, Marvel and 21st Century Fox; have produced comic universes that dominated box offices around the world. While advances in mobile, video, and wireless technologies have ignited an explosion in the growth of streaming services along with the advent of virtual and augmented technologies; begs the need to enhance storytelling and the creation of unique content experiences. Entertainment Designers plays the key role in making these visions come true as they work alongside technologist in combining art and technology.
FUTURE CAREERS
When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:
- 2D or 3D Animator
- 3D Modeler
- 3D Visualiser
- AR Developer
Taylor’s Design School
At The Design School, we apply the best of analytical and creative thinking to produce design graduates who are equipped to play a strategic role in shaping the profitability and success of organisations.
The Design School teaches students how to understand consumers’ needs and behaviours, challenge conventions and think outside the box across various design disciplines; interior architecture, interior design, graphic design, new media, animation, visual effects and entertainment design from foundation to diploma and degree levels.
WIDE ARTISTIC INFLUENCE
The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom.
Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members
Industry Exposure for Design Students at Taylor’s University
Students engage in strategic collaborations with industry leaders to effectively understand, analyse, communicate and present creative and complex design solutions that address and solve real-world challenges faced by organisations.
This provides them with first-hand insight and exposure to the industry. Over the years, students have worked on several projects with various organisations including:
- Ogilvy & Mather Malaysia
- IKEA Malaysia
- Leo Burnett Malaysia
- Hyundai Sime Darby Malaysia
- Rip Curl Malaysia
- Roar Studio Sdn. Bhd
- Bank Negara Art Gallery & Museum
Design Haus
Award-Winning Design School at Taylor’s University
2019
- Hononary Mention in Interior Design Category in the Asia Young Designer Award 2019
- Best Colour Choice, Finalist in Interior Design Category in the Asia Young Designer Award 2019
2018
- Platinum Award in the Asia Young Designer Awards 2018 (ASEAN category)
- Gold Award – Asia Young Designer Award 2018 (AYDA 2018) for the Interior Design category
- Best University – Asia Young Designer Award 2018 (AYDA 2018)
- Best Mentor – Asia Young Designer Award 2018 (AYDA 2018)
- Winner of the French-Inspired Facade Design Competition for High Rise Residential Development at Sunsuria City
2017
- #1 Private University in Malaysia for Art & Design QS World University Rankings
- #1 Private University for Art & Design in Malaysia HSBC Millennial
Hackathon #WeCanHackIt Event - Wood Pencil in New Blood Category D&AD 2017 (British Design & Art Direction)
- Gold Award for the Interior Design Category in the Asia Young Designer Award (AYDA) 2017
- Best University – Asia Young Designer Award 2017 (AYDA 2017)
- Best Mentor – Asia Young Designer Award 2017 (AYDA 2017)
- 13 Awards in the ‘GARIS’ 20SATU.6 MIID DULUX INTERIOR DESIGN STUDENT’S SATURDAY 2017’ Out of the 13 awards presented to the students from The Design School, Taylor’s University, six were first prizes for Garis Perabut (Furniture Category), Garis Arca (Sculpture Category), Design Category (Commercial Design) Degree Level, Design Category (Residential Design) Degree Level; as well as two from the Inter College – Live Competition in Collage Category and Garis Fikir (Design Category) Degree Level.
- 2nd Place wREGA Masterclass Series: Save Ourselves to Save the
Planet Competition
- Top 3 in Malaysia according to QS World University Ranking for Art & Design.
- #1 Private University in
Malaysia for Art & Design
QS World University Rankings - Platinum Winner for the Interior Design Category of the regional instalment of Asia Young Designer Award (AYDA) 2016
- 2puluh: 5 MIID Dulux Interior Design Students’ Saturday
- Wood Pencil Winners (New Blood Category), D&AD Awards, London 2015
- Nippon Paint REKA Awards (Student Category) Malaysian Institute of
Designers (MIID)
- Wood Pencil Winners (New Blood Category) D&AD Awards, London
- Bronze Winners, Kancil Student Awards 2014
- 2 First Prizes – Ancient Herbs Branding Competition
- 1st Prize – Young Talent Category Malaysian International Furniture Fair (MIFF) Furniture Design Competition
- Gus Yap Hock Sin, B.A. (Hons) Interior Architecture was one of two students chosen to represent Malaysia at the iSaloni International Furniture Exhibition in Milan, Italy
2012
- 1st Prize – Hyundai Rev-It-Up Challenge Take 2 TV Commercial Competition
- 3rd Prize – Ideation Award, Malaysia
- Institution of SPADE Awards 2012
- Gold, Silver & Bronze Awards as well as a Honorary Mention – Corporate Category
- 1 Gold Award – Exhibition & Retail Category
- 1 Silver Award – Commercial Category
- Interior Design Confederation of Singapore (IDCS) SPADE Awards
- Shortlisted as top 10 Best Video at BMW Shorties
2011
- 1st Prize – Residential Design
- 2nd Prize – Institutional Design
- 3rd Prize – Montage Design
- MSID 5Belas Interior Design Competition
- Best Use of Character Award Kuala Lumpur 48 Hour Film Project: The No Idea Production team won with their short film ‘Escape’
- IDCS SPADE Best Design Award 2011
- 3 Golds – Design Project Concept, Spatial Design & Planning and Creative Lighting Application
- 4 Silvers – Design Project Concept, Creative Material Application, Spatial Design & Planning, and Creative Lighting Application
- 1 Bronze – Spatial Design & Planning
- Honorary Mention – Creative Material Application
- Awards in 4 out of 5 categories at the Interior Design Confederation of Singapore (IDCS) SPADE Awards
- Overall winner and 4 Awards MSID 4Belas Interior Design Competition
The Best Design Facilities at Taylor’s University
Site Visits
Organised throughout the academic year, the Lecture Series provides students with valuable exposure to the industry, insights into current developments and issues that may impact their future practices. These interactive sessions are conducted by leading industry professionals:
- Exploring the International Centre of Photography Triennial
Taylor’s University interactive multimedia design student portfolio Christopher Phillips
Curator, International Center of Photography
- Production Pipeline of Movie Studios
Hussin Khan
Education Director, Rhythm & Hues Studios
- Sustainability, Innovation and Nanotechnology
Claude Berube
Interior Designer, Nanocore
- The Project of Culture and Lifestyle
Arnold, Arthur and Hugh
Owners, Pestle & Mortar
- Graphic Design in Malaysia
Zachary Ong
President, Graphic Designers Association of Malaysia (wREGA)
- Graphic Design, Pop Culture and Everything in Between
Taylor’s University interior design student portfolio Ann Loh
Project Coordinator, CUTOUT Mag
- Copyright Law
Tai Foong Lam
President, Malaysian Chapter of the International Association for Protection of Intellectual Property (AIPPI) - Drawing as Cultural Expression
- Dr. Vaughan Rees
- Senior Lecturer, School of Design, University of New South Wales, Australia
Taylor’s Design students have undergone industrial attachments with top local and multinational organisations in the creative industry, including:
- Arachnid Sdn. Bhd.
Taylor’s University interior design student portfolio - Axis Identity Group
- BBDO (Malaysia)
- CD Advertising Sdn. Bhd.
- DB & B Design Sdn. Bhd.
- Design Tone Sdn. Bhd.
- Dumore Design Sdn. Bhd.
- Film Point Sdn. Bhd.
- IKEA Malaysia
- La Scheers Co. Concept & Design
- Leo Burnett Malaysia
- Milk Design KL
- MYC! (Salient Information Sdn. Bhd.)
- Ogilvy & Mather Malaysia
- S.I. Design Sdn. Bhd.
- Veritas Interiors Sdn. Bhd.