First Rate Marketing Management Undergraduate Course at Top Universities in Malaysia
- Marketing Management degrees help students to develop not only their personal skills but also presentation skills. Part of Marketing Management is about communication, so studying it will help improve your skills both individually as well as working in a team.
- A well structured marketing degree programme from a top private university in Malaysia will prepare you to succeed in the competitive job environment.
- Understanding the psychology of what makes people buy what, and when.
Marketing professionals are one of the most highly sought after for jobs in Malaysia and they are highly paid as well. To succeed in the competitive work of marketing, professionals must have the necessary knowledge and skills. Therefore, it is important to choose the best university in Malaysia to study marketing.
Marketing is essential for any product or business that wants to be known to increase it’s value or profit. From Apple to Honda, the art of communicating with people is the secret to success for most brands in the world. Marketing is an extremely broad subject, combining creativity with analytical skills, to understand exactly what makes a customer tick, and how to reach them.
Marketing is not about sales, it is fundamentally about promoting the value of something to somebody. It draws on psychology, sociology, marketing, and politics to anticipate what customers are going to need, and then get ahead of the game. A degree in marketing from a reputable private university in Malaysia will give you a wide variety of skills, and set you up with a career for life.
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The Best Private Universities in Malaysia to Study Marketing Management
Bernice, Digital Marketing at Taylor’s University
Marketing Management is a versatile degree that will prepare you for a wide range of careers in different types of industries in Malaysia. Students are attracted to it because they want to gain business skills as well as the added bonus of developing their skills in marketing.
Students who are interested in business, psychology, communication, maths, analysis and innovative strategy then you would be suited to study a top Marketing Management course in Malaysia. Marketing Management covers everything from advertising to market research, so it appeals to a wide variety of students.
Marketing Management degrees help students to develop not only their personal skills but also presentation skills. Part of Marketing Management is about communication, so studying it will help improve your skills both individually as well as working in a team.
This leaves marketing graduates looking more appealing to future employers in Malaysia as they have the skills that businesses look for, as you can show you understand all the particular elements of marketing management.
Which are the Top Private Universities in Malaysia to Study Marketing?
Soon Hong, Marketing at HELP University
Most students who choose to go to a university do so because they want to improve their chances of gaining employment in a job that is stable, good career prospects and high salary. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course.
Top universities & colleges in Malaysia for Marketing Management are:
- Heriot-Watt University Malaysia
- University of Nottingham Malaysia
- Monash University Malaysia
- Taylor’s University
- Asia Pacific University (APU)
- Sunway University
- University of Wollongong Malaysia (UOWM)
- HELP University
- First City University College
- UTAR
Education Pathway into a Marketing Degree Programme in Malaysia
Students after SPM or IGCSE/O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts at top private universities or colleges in Malaysia for 1 year before continuing on to the Marketing degree.
A solid Foundation in Business Administration prepares you to choose the right business course as well as to handle the rigours of degree studies. It’s business focus will allow you to acquire all the knowledge and skills necessary in contrast to a general Pre-University course. By taking a Foundation in Business, you will be exposed to various Business topics, such as Accounting, Management, Economics and Marketing. This is advantageous as it will help give you an idea of what to study for your degree if you are still unsure.
Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year marketing degree providing they meet the minimum entry requirements.
Alternatively, students with at least 3 credits in SPM or IGCSE/O-Levels may enter the Diploma in Business Administration and then transfer their credits into Year 2 of the Marketing Management degree course. In order to transfer to another university you would need to provide the documents for them to evaluate for exemptions.
A Diploma in Business provides a broad-based business education with exposure to global perspective of business. The diploma prepares students for future, building in them lifelong fundamental values and skills. A Diploma of Business Administration will provide you with a thorough understanding of a particular aspect or area, in this case, business administration.
PTPTN Loan is offered for the Diploma and Degree programmes. Students who have completed a Diploma in Business Administration or Diploma in Marketing may transfer their credits into another private university into Year 2 of the Marketing Management degree depending on exemptions.
How is the Marketing Degree Course Assessed?
Hazel Hoh, Foundation in Arts (Communication)
The assessments for a Marketing degree programme at private universities and colleges in Malaysia is a mix of Assignments, Coursework, and written examination percentage.
The degree programme provides students with relevant, interesting, stimulating and practical experience via a variety of teaching and practical techniques.
Students will experience different dynamic learning processes are employed in the delivery of a degree programme, such as lectures, tutorials, computer lab work, team-based project, real life system development, presentations, independent projects supervised by supervisors from university lecturers or industry experts. The learning is very much practical oriented.
Methods of Delivery
- Lectures
- Lab work (depends on the course)
- Tutorials
- Field visits (e.g. business organisations, universities, non-governmental organisations, government-related corporations, etc.)
- Scenario-based learning
- Guest lecture series (prominent speakers from the industry and academic institutions)
- Interactive learning
What are some of the Subjects that you will Study in a Marketing Degree?
In a 3-year Marketing degree programme at a private university students will take about 30 subjects including an internship. In Year 1, students will study general Business subjects and in Year 2, you will start studying Marketing subjects. Finally, in Year 3, you will delve specifically into Digital Marketing subject matter.
In addition, you will need to take the Mata Pelajaran Umum (MPU) subjects which are compulsory. Below are samples of some of the subjects that you will take in a Marketing degree at a private university in Malaysia.
- Accounting
- Business Statistics
- Economics
- English for Business
- Management
- Business Law
- e-Commerce
- Entrepreneurship
- Principles of Marketing
- Business Finance
- Organisational Behaviour
- Business Information System
- Consumer Behaviour
- Sales Management
- Marketing Processes
- Integrated Marketing Communication
- Marketing Management
- Relationship Marketing
- Marketing Channels
- Digital Marketing
- Marketing Research
- Communication Skills
- Business Research Design
- Business to Business Marketing
- Marketing Planning & Execution
- International Marketing
- Services Marketing
- Strategic Marketing
- Interactive and Digital Marketing
- Marketing Analytics
- Internet and SEO Marketing
- Management Science
What are the Entry requirements into the Marketing Degree?
Liew, Digital Marketing, Asia Pacific University (APU)
- Foundation
Pass, with a minimum CGPA of 2.0 - STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level - A-Level
Minimum 2 principals (D) - UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English - National Matriculation
Minimum CGPA of 2.0 - International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects - Canadian Pre-U
Minimum average of 60% in 6 subjects - AUSMAT/HSC/ SACE/TEE/WACE
Minimum average of 60% in 5 subjects - Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60% - Diploma (business-related)
Minimum CGPA of 2.0 - Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Career Options
- Chief Marketing Officer
- Marketing Executive or Manager
- Marketing Communications Executive or Manager
- Market Researcher
- Business Analyst
- Product Manager
- Brand Consultant
- Supply Chain Manager
- Key Accounts Specialist
- Retail Expert
- Consumer Research Analyst
- Advertising & Promotions Specialist
- Marketing Consultant Professional
- Management Consultant Professional
- Customer Relationship Manager
- Business Development Manager
- Sales Manager
- Retail Manager
UK Top Ranked Business Management with Marketing MA (Hons) Degree at Heriot-Watt University Malaysia
All Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.
Business Management with Marketing students at Heriot-Watt University Malaysia then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.
*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland & the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).
Students interested in registering at Heriot-Watt University Malaysia, please go to this link. For information on hostel accommodation at Heriot-Watt University Malaysia, go to this link. Scholarships are available to deserving Malaysian students who have achieved high results in their SPM, STPM, A-Levels or UEC examinations.
Teaching and Assessment for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks.
Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.
Study at the Best University for the Marketing Management Degree Course in Malaysia at Asia Pacific University (APU)
The Bachelor of Arts (Hons) in Marketing Management at Asia Pacific University programme is specifically designed to provide:
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
- Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
- A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
- Exposure to how the marketing discipline makes its impact in a variety of contexts.
Asia Pacific University is the best university in Malaysia to study marketing management because they have an English-speaking student environment, globalised environment, new campus, highly experienced lecturers and achieved SETARA Tier 5 Excellent Ranking proving their commitment to quality education.
Outstanding UK Dual Award Marketing Degree Programme in Malaysia at Top Ranked Taylor’s University
Since it’s inception in 1969, Taylor’s University has gained significant recognition as a leading private education institution in Malaysia. Students wanting a top rated business degree can go for the Bachelor of Business (Hons) Marketing UK Dual Award degree at Taylor’s University. Students will receive a degree from Taylor’s University as well as the top ranked University of the West of England, UK.
Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Marketing.
The Bachelor of Business (Hons) Marketing Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.
Bachelor of Business in Marketing students at Taylor’s University will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
Taylor’s Business School (TBS) offers dual award degree programmes in collaboration with the Bristol Business School, University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
3-Year Bachelor of Business (Hons) Marketing Programme at Taylor’s University
From Theory to Application
- Develop critical thinking, ideas and concepts to fit existing and new markets; analyse the market environment, make critical decisions and communicate marketing plans to stakeholders, through modules such as Market Analysis & Decision Making and Strategic Management.
- Exposure to real-world situations through project based learning and simulations based on industry case studies.
Industry-relevant Curriculum
- The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as Nielsen to give lectures, share experiences, case studies and projects to enhance students’ learning.
- Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.
First Rate Bachelor of Business (Hons) Degree Programme at UOWM
Established in 1983, and a pioneer in Malaysian private education, University of Wollongong Malaysia (UOWM) has continued to be an innovative leader in Malaysia.
UOWM new campus is strategically located near Shah Alam and is easily accessible to students from Klang, Sunway, Puchong and Petaling Jaya.
University of Wollongong Malaysia (UOWM) is an excellent choice for students who are serious about their studies and about quality. The new campus is beautifully designed to suit the students learning needs and comfortable enough for students to have a family-like environment.
UOWM’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.
Students after SPM or O-Levels wanting a top rated Business degree where you can specialise in Marketing, Logistics, Entrepreneurship or Enterprise Risk Management (ERM) can enter into University of Wollongong Malaysia (UOWM) Foundation in Arts & Technology for 1 year before continuing on to the degree. The other pathway is to take the Diploma in Business Administration for 2 years and then enter into Year 2 of the Bachelor of Business (Hons) Degree Programme for another 2 years. Both ways are a total of 4 years.
With business environment and intertwining economies becoming more complex day by day, interdisciplinary knowledge is no longer just an advantage, but a necessity to address the aggressive business needs of today. The Bachelor of Business (Hons) program addresses this by equipping students with a general business degree, as well as interdisciplinary knowledge and skills in specialised subjects through 5 key business areas, allowing them the freedom to tailor their degree according to their interests in the specific areas of the business world.
This 3 year course equips the students to get a strong understanding of business principles and core business skills which will help them to choose their major in specific areas like:
- Marketing
- Logistics
- Entrepreneurship
- Enterprise Risk Management (ERM)
The first year of the Bachelor of Business (Hons) Degree Programme at UOWM KDU is a general business programme and at Year 2 & 3 students can choose their specialisations. This flexible business degree allows students to gain a wide range of business skills supported by their specialisations to succeed in their career.
Additionally, you get the benefit of gaining multiple industry insights with our expert lecturers who have knowledge of working in various sectors. Gain industry insights with our industry-experienced lecturers.
Upon completion of the program, graduates will be granted exemptions from the following recognised professional body
- Chartered Institute of Management Accountants (CIMA) – Exempted from 4 CIMA papers and to take the balance 12 papers to complete the professional qualification.
Affordable Private University in Malaysia for Marketing Degree at First City University College
This BA (Hons) Marketing degree programme at First City University College provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a socially networked environment.
The duration for the BA (Hons) Marketing degree at First City University College is 3 years (6 semesters) with intakes in January and September of each year.
Graduates will receive an award from First City University College as well as Anglia Ruskin University , UK.
Excellent Bachelor of Business (Marketing) (Hons) Programme at HELP University Subang 2 and Damansara Heights Campus
With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.
The Bachelor of Business (Hons) Marketing programme at HELP University is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.
Most subjects follow the assessment pattern below:
Continuous assessment – 40% Final examination – 60% Total – 100%