Choose to Study Marketing Communications or Marcomm at the Best Universities in Malaysia

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the “promotion” part of the “marketing mix” or the “four Ps”: price, place, promotion, and product.

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Marketing Communications is strategy used by a company or individual to reach their target market to promote their brand or product to generate sales using various types of communication tools and techniques.

Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. This includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

Students after SPM, UEC, O-Levels, A-Levels or STPM should choose the best university in Malaysia to study the degree in Marketing Communications. Students will get top notch quality education at HELP University supported by great facilities for their communication programmes. 

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Marketing communication has two objectives. One is to create and sustain demand and preference for the brand or product. The other is to shorten the sales cycle.

Creating preference is often a longer-term effort that aims at using communication tools to help position your product or company in the minds of the target customer. Positioning and building a brand takes time and requires a certain consistency (not just in the communication efforts themselves, but also in regards to the core elements of product, pricing, and distribution) and therefore represents a significant commitment for the company.

However, establishing preference by building a brand will impact market share, profitability and even your access to talent—and thus provides long-term value for the company.

Shortening the sales cycle means assisting your sales and channel partners in their efforts to identify, engage and deliver a customer. Understanding the customer’s buying process brings critical insight into how one can shorten the sales cycle. The figure below illustrates the process the buyer goes through when buying a product.

Through market research and conversations with salespersons, MarCom staff must identify how they can help speed up the process. In the case of high-tech products, the sales cycle involves considerable amounts of customer education in the early stages of the process.

MarCom must focus on creating, packaging and delivering relevant information to the buyer throughout the buying process in order to sales meet this education need.

Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity,sponsorship, public relations, sales, sales promotion and online

marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers

Students interested in studying Marketing Communications should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy. A good command of the English language is very important for a successful career in Marketing Communication.

Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies

Bachelor of Communication (Hons) Marketing Communication course at HELP University

The Bachelor of Communication (Hons) Marketing Communication course at HELP University takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising.

It includes promotions, brand management, product launches and merchandising, among others.

Marketing communication specialists today are an integral part of any marketing team.

They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.

Message from the Dean of the School of Communication at HELP University

“Our faculty members have a good blend of specialisation in communication and working experience, thus

ensuring students gain professional growth and personal enrichment. Courses are continuously evaluated and updated so that they stay current and relevant to the evolving professional and personal needs of our students and fulfil industry expectations.”

State-of-the-Art studios in the School of Communication at HELP University

Year 1 Subjects for the Degree in Marketing Communications at HELP University

• MCH 102 Public Speaking
• MCH 101 Introduction to Mass Communication
• MCH 100 Social and Business Communication
• MCH 152 Introduction to Media Writing
• MCH 106 Information Tech, Mass Media and Society
• HAA 102 Introduction to Design
• HEC 101 Introduction to Microeconomics
• HEC 102 Introduction to Macroeconomics
• MCH 150 Introduction to Marketing Communication
• Two Year 1 Free Electives

Year 2 Subjects for the Degree in Marketing Communications at HELP University

• MCH 215 Intercultural Communication
• MCH 250 Communication Theory
• HSO 210 Social Research Methods
• MCH 208 Communication in the Workplace
• HBA 200 Business Administration
• MCH 206 Graphic Design
• HBA 212 Principles of Advertising
• MCH 260 Advanced Marketing Communication
• MCH 214 Advertising Copywriting
• Two Year 2 Free Electives

Year 3 Subjects for the Degree in Marketing Communications at HELP University

• MCH 317 Publication Design
• MCH 390 Honours Thesis
• MCH 396 Practicum
• MCH 314 Communication Law and Ethics
• HBA 318 Consumer Behaviour
• MCH 321 Media Marketing
• MCH 322 Advertising Campaign
• Two Year 3 Free Electives

Scholarships are offered to deserving students by HELP University. Students interested to join HELP University should register as soon as possible because the hostel runs out quickly.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.