What will You Study in a Digital Marketing Degree Course in Malaysia?

Find Out About the Digital Marketing Degree Programme at Private Universities in Malaysia

• The degree programme in Digital Marketing help to bring together the aspects of digital media and creativity in marketing as well business promotion.
• A degree in Digital Marketing will equip students with the knowledge and skills needed to apply digital marketing techniques to help companies market and promote their products and services in the digital space via the relevant platforms.
• With digital marketing now an integral part of any industry, the need for professionals with suitable skills has become a priority for most businesses.

The global movement towards digitalisation and automation has undoubtedly disrupted traditional marketing roles. Almost every organisation has shifted rapidly to build an online presence especially in Google and Social Media, thus making Digital Marketing an important business tool across industries. Companies have become innovative to increase their digital presence as Digital marketing is cheaper than traditional methods and has a wider reach, which makes it all the more desirable for various brands. In such a setting, digital techniques are more than ever important in marketing and a growing demand for graduates who have necessary knowledge and skills to employ these technologies strategically. Students should no longer go for old outdated Marketing degree programmes which would not prepare you for a technologically advanced future in the Marketing field.

The degree programme in Digital Marketing from top universities help to bring together the aspects of digital media and creativity in marketing as well business promotion. Their years of experience in education supported by top lecturers and facilities will enhance your abilities to reach the fullest potential. The degree course offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication.

A top private university will ensure that the course is founded on students gaining theoretical and practical skills concerning the fundamentals of digital marketing and skill-sets to carry out digital marketing preparation. The degree course will cover topics like Online search engine Optimisation (SEO), Pay Per Click (PPC), kinds of online advertising campaigns, e-mail marketing, viral marketing, online Public Relations, affiliate marketing and also social media. It also considers digital metrics, legislation, policy and codes of practice.

With the degree in digital marketing you will have the chance to acquire skill-sets and knowledge to understand the key planning principles for an online organization and also crucial factors in the application, measurement, and assessment of effective ad campaigns. Therefore, choosing the right private university to gain the essentials of digital marketing knowledge and skills is important for a successful career in a dynamic and fast-changing environment.

Get the full digital marketing picture and develop an actionable strategy and plan for your clients with knowledge and skills gained from a degree from a top private university in Malaysia.

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Learn About the Essentials of Digital Marketing Undergraduate Course at Private Universities

A degree in Digital Marketing will equip students with the knowledge and skills needed to apply digital marketing techniques to help companies market and promote their products and services in the digital space via the relevant platforms.

In the degree programme, students will learn about the digital tools such as Online search engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing, Mobile Marketing, kinds of online advertising campaigns, e-mail marketing, viral marketing, online Public Relations, marketing analytics, affiliate marketing and also social media. It also considers digital metrics, legislation, policy and codes of practice.

A top private university will ensure that the course is founded on students gaining theoretical and practical skills concerning the fundamentals of digital marketing and skill-sets to carry out digital marketing preparation.

With the degree in digital marketing you will have the chance to acquire skill-sets and knowledge to understand the key planning principles for an online organization and also crucial factors in the application, measurement, and assessment of effective ad campaigns. Therefore, choosing the right private university to gain the essentials of digital marketing knowledge and skills is important for a successful career in a dynamic and fast-changing environment.

What is Digital Marketing?

Digital marketing is the act of engaging consumers of a certain product through the use of electronic devices such as smart phones, computers, digital billboards, tablets, game consoles and more. Digital Marketers will use multiple online platforms like Facebook, Instagram, YouTube, Google Search, Email, etc. to engage with their audience.

The degree course prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.

The need to develop digital marketing professionals has thus become a necessity and a degree in Digital Marketing from a top private university in Malaysia is one of the best moves to understand the various marketing strategies applied globally.

Why Study Digital Marketing?

As a consequence of the COVID pandemic, companies have rapidly migrated into the digital space, therefore changing the kinds of jobs that employers are looking for. Workers in IT and software development, digital marketing, finance and project managers are the most sought-after jobs named by the Malaysian Employers Federation (MEF) in the aftermath of Covid-19. There is a steep rise in demand for marketers with digital skills; marketers are rapidly upskilling in social media, e-commerce and data analytics as they look to respond to consumers shift online.

In Malaysia, four-fifths of the country’s 32.25 million population are now online, with 78% being active social media users. These statistics led to Malaysia being ranked 26th in the IMD World Digital Competitiveness Ranking in 2019 with a 79% Internet penetration rate – one of the highest in the Southeast Asia region. There have also been promising moves by Malaysia’s government to keep this momentum going, such as the two key initiatives announced to further boost Malaysia’s digital economy that include developing more tech talent.

With digital marketing now an integral part of any industry, the need for professionals with suitable skills has become a priority for most businesses. However, the rapid evolution of digital marketing has created a “digital disconnect” where professionals are yet to reach the expected level of digital skillsets. This has led to a shortage of suitable talent in the technology jobs market, including digital marketing technology.

If you’re looking to build a career in digital marketing, this degree is for you. You’ll cover the business and management theory, technology, and creative skills you’ll need to excel in your future career.

Who Should Study Digital Marketing?

Students interested in studying Digital Marketing should have a strong business acumen, good at data analysis and coming up with strategies, excellent at problem solving, creative, possess good communication skills, love social media and online tools,

What are the Learning Outcomes for the Digital Marketing Degree Course?

The Digital Marketing Degree Course aims to provide students with:

• An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
• A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
• Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
• The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

How is the Digital Marketing Degree Course Assessed?

The assessments for a Digital Marketing degree programme at private universities and colleges in Malaysia is a mix of Assignments, Coursework, and written examination percentage.

The degree programme provides students with relevant, interesting, stimulating and practical experience via a variety of teaching and practical techniques.

Students will experience different dynamic learning processes are employed in the delivery of a degree programme, such as lectures, tutorials, computer lab work, team-based project, real life system development, presentations, independent projects supervised by supervisors from university lecturers or industry experts. The learning is very much practical oriented.

Methods of Delivery

• Lectures
• Lab work (depends on the course)
• Tutorials
• Field visits (e.g. business organisations, universities, non-governmental organisations, government-related corporations, etc.)
• Scenario-based learning
• Guest lecture series (prominent speakers from the industry and academic institutions)
• Interactive learning

What are some of the Subjects that you will Study in a Digital Marketing Degree?

In a 3-year Digital Marketing degree programme at a private university students will take about 30 subjects including an internship. In Year 1, students will study general Business subjects and in Year 2, you will start studying Marketing subjects. Finally, in Year 3, you will delve specifically into Digital Marketing subject matter.

In addition, you will need to take the Mata Pelajaran Umum (MPU) subjects which are compulsory. Below are samples of some of the subjects that you will take in a Digital Marketing degree at a private university in Malaysia.

• Management
• Accounting
• Business and Communications Skills
• Economics
• Computing and IT in the Workplace
• Entrepreneurship
• Business Law
• Marketing
• People Management
• Quantitative Skills
• Business Ethics and Governance
• Creativity and Innovation
• International Culture and Communications
• Business Research Methods
• Integrated Marketing Communications
• B2B Marketing
• Delivering Customer Value
• Consumer Behaviour
• Marketing Intelligence and Research
• Digital Marketing
• Probability & Statistical Modelling
• Human-Computer Interaction
• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Integrated Marketing Communications
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Strategic Marketing Planning
• Behavioural Science & Marketing Analytics
• Enabling Technologies for Digital Marketing
• Essentials of Big Data and Data Analytics
• Market Intelligence and Data Visualisation
• Social Media Analytics
• Social Media Marketing
• Marketing Analytics
• Interactive Digital Marketing
• Interactive and Digital Marketing
• E-Commerce
• Consumer Behaviour
• Market Analysis and Decision Making
• Social Media Marketing
• Integrated Marketing Communications
• Market Intelligence and Data Visualization
• Social Media Analytics
• Essentials of Big Data and Data Analytics
• Marketing Analytics
• Electronic Marketing
• Effective Marketing Communications
• Digital Content Marketing
• Search and Email Marketing
• Strategy for Marketing Management
• Business Consultancy/ Management Project
• International Marketing
• Digital Marketing Planning and Strategy
• Big Data and Emerging Innovation

What is the Education Pathway into a Digital Marketing Degree?

Students after SPM or IGCSE/O-Levels with at least 5 credits including English may enter the Foundation in Business. After completing the Foundation in Business, you can continue on to the 3-year degree in Digital Marketing.

A solid Foundation in Business Administration prepares you to choose the right business course as well as to handle the rigours of degree studies. It’s business focus will allow you to acquire all the knowledge and skills necessary in contrast to a general Pre-University course. By taking a Foundation in Business, you will be exposed to various Business topics, such as Accounting, Management, Economics and Marketing. This is advantageous as it will help give you an idea of what to study for your degree if you are still unsure.

Other Pre-University Programmes such as the A-Levels, AUSMAT, CIMP, MUFY, etc are accepted into the Digital Marketing degree depending on the Entry Requirements.

Alternatively, students with at least 3 credits including English may take the Diploma in Business for 2 years and then enter into Year 2 of the Digital Marketing degree for another 2 years.

A Diploma in Business provides a broad-based business education with exposure to global perspective of business. The diploma prepares students for future, building in them lifelong fundamental values and skills. A Diploma of Business Administration will provide you with a thorough understanding of a particular aspect or area, in this case, business administration.

Students who have completed the Diploma in Business may transfer to another university that offers the Digital Marketing degree course. In order to transfer to another university you would need to provide the documents for them to evaluate for exemptions.

What are the Entry requirements into the Digital Marketing Degree?

• Foundation in Business / Foundation in Science at least CGPA 2.00
• STPM At least 2 C’s
• A-Level At least 2 passes
• Senior Middle 3 (UEC) At Least 5 B’s (including a Pass in Maths and English)
• CPU 5 passes with a minimum average of 50%
• AUSMAT/SAM/TEE Examination At least 5 passes with a university aggregate of 50%
• International Baccalaureate At least 24 points
• Matriculation/Foundation At least CGPA of 2.00
• Diploma At least CPA 2.00
• Equivalent qualification

Pre-Requisites

• Students must have a Pass in English and Mathematics at SPM or IGCSE/O-Levels or its equivalent.

What do Digital Marketers Do in their Jobs in Malaysia?

Digital Marketing Managers are in charge of planning, implementing and managing marketing campaigns that promote a company’s brand, products, and services using the across all digital networks such as the web and social media. Basically, they come up with advertising strategies and campaigns on the web using all the available digital marketing tools.

Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

A digital marketing manager is not just an expert in SEO but he/she needs to have a range of skills that relate to the different ways you can promote a website online and also skills that relate to planning, project control and team management.

They often focus on increasing sales through brand recognition and loyalty. A digital marketing manager must be well-versed in e-commerce and be able to keep up with the rapid changes in the digital marketplace.

Career Options

• Digital Marketing Executive
• Digital Marketing cum Social Media Executive
• Digital Marketing Content Writer
• Digital Sales and Marketing Manager
• Online Business Manager
• Mobile Marketing Specialist
• Search Engine Optimization (SEO) Account Management
• Web Analytics Consultant
• Search and Social Media Specialist
• Web Content Management Analyst
• Digital Creative Diagnostics Manager
• Digital Marketing Communications