Choose to Study at the Best Universities in Malaysia for Mass Communication, Public Relations, Media & Advertising

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Students after SPM, UEC, O-Levels, STPM or A-Levels interested in studying Mass Communication should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and possess lots of energy. A good command of the English language is very important for a successful career in Marketing Communication, Mass Communication, Public Relations, Advertising and Events Management.

In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills. The cheapest university would not be able to provide such skills that you need.

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Study Mass Communication at the Best Private Universities & Colleges in Malaysia

A Mass Communication degree from a top private university in Malaysia will allow you to examine and analyze many forms of mass media, and even more importantly, equip you to gain successful work in this continuously evolving field.

A degree in Mass Communication is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing. As a Mass Communication student, you’ll examine how media works and affects our society.

Students will analyze different forms of media, study the impact media has on our culture, and learn about media history and laws. Mass Communication students undertake a thorough investigation of mass media, from its institutions, history, and laws to the ways in which it transforms our culture.

Mass communication is the study of communicating with the masses, but is also about storytelling with strategy and purpose. The study of mass communication is centred around how messages persuade and affect the behaviour and opinion of the person or people receiving the content.

Mass Communication students will learn how to craft the message in the most creative

manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Communication students will then come up with the right message and use the right media channels to send that message.

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools. According to studies, 68% of the Malaysian population are active internet users. That’s 20.8 million people out of 30.5 million people nationwide*.

The impact of internet usage on the way Malaysians shop has been massive. From 2012 to 2014, mobile shopping in Malaysia shot up 20% in just two years**. From groceries to holidays, consumers are turning to technology to research prices, compare brands, and make purchases.

In response to this, traditional brick and mortar businesses are expanding into e-commerce. Their failure to quickly respond to changing consumer habits will put them in a vulnerable position against brands that are adapting to the digital revolution. While companies recognise the importance of expanding to online channels, they are finding it a struggle to hire skilled and experienced talent to drive goals.

The Best Mass Communication, Public Relations, Media and Advertising Programmes at Malaysian Universities

• Malaysia’s private universities and colleges best for Mass Communication or Marketing Communications are KDU University College Utropolis Glenmarie, Taylor’s University, KDU Penang University College, UCSI University and Curtin University Sarawak
• The best universities and colleges in Malaysia for the Diploma in Mass Communication are KDU University College Utropolis Glenmarie, Taylor’s University, First City University College, & KDU Penang University College
• Outstanding private universities and colleges in Malaysia for Media Studies is Curtin University Sarawak
• First rate universities and colleges to study advertising & branding are Taylor’s University, UCSI University and Asia Pacific University
• Premier private universities to study Public Relations and Communications are Taylor’s University, Curtin University Sarawak & KDU Penang University College
• Top Ranked Curtin University Sarawak offers 2 dual major degrees in Public Relations which are: Bachelor of Commerce (Marketing and Public Relations) and the Bachelor of Commerce (Public Relations and Management)
• Top notch private universities and colleges for broadcasting is Taylor’s University
• Top ranked Taylor’s University in Malaysia uniquely offers the UK Dual Award degree Bachelor of Mass Communication (Hons) (Public Relations & Event Management) and Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
• UCSI University is a Top ranked private university in Malaysia that uniquely offers the BA (Hons) English Language and Communication (ELC) Degree programme
• The best private university in Malaysia for performing arts or entertainment arts is KDU University College Utropolis Glenmarie
• Top ranked private university in Malaysia offering the UK Dual Award degree in Social Media Marketing is Asia Pacific University
• Best private universities & colleges in Malaysia offering the Foundation in Communication or Media Studies are Curtin University Sarawak, and Taylor’s University

Study Mass Communication in Malaysia

Generally, students who obtain a bachelor’s degree related to mass communications can pursue entry-level positions in the field; however, experience also plays an important role in employment. Many degrees in the field, particularly those at the master’s degree level, also offer specialization options that include TV production, sports communication, international communication and film.

Program coursework at both the undergraduate and graduate degree levels typically covers mass media theory, broadcasting methods and strategic communication. Students may also take courses that explore specific concepts and practices, such as field reporting, news editing, media law and ethics, television production and public affairs.

What is Mass Communication?

Mass Communication basically is the process of coming up with a message and sharing this message to

a large group of people at the same time through the right communication channel. Some of the channels used in Malaysia includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Mass Communication students in Malaysia will learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society.

The 5 basic areas of study are:

1. advertising
2. public relations
3. broadcasting
4. journalism
5. communication

Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.

Good Command of the English Language Required to be Successful in the Career in Mass Communication in Malaysia

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

What you can work as in Mass Communication in Malaysia

Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public

relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, etc.

• Marketing planning
• Advertising
• Public relations
• Event marketing
• Broadcasting and publishing
• Investor relations
• Sales and promotions
• Database marketing
• Market research
• Non-profit organisations
• Branding and product planning
• Client servicing
• Media planning and buying
• Copywriting

Career Prospects for Mass Communication Graduates in Malaysia

• Corporate Relations
• Marketing Communications
• Corporate Communications
• Public Relations
• Event Management
• Social Media Marketing
• Campaign Management
• Advertising
• Account Servicing
• Business Development
• Market Analysis
• Editorial Management
• Copy Writer
• Feature Writing
• News Reporting
• Journalist
• Blogger
• Visual Development
• Brand Development
• Broadcast Producer
• Visual Director
• Photojournalist

Best Private University in Malaysia for the Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

Students after SPM or O-Levels can choose to enter either the Diploma in Mass Communication or Foundation in Arts & Technology at KDU University College Utropolis Glenmarie before continuing on into the Degree.

Students who have completed UEC, A-Levels, STPM, Foundation or Pre-University can enter into the degree in Mass Communication for 3 years. Diploma in Mass Communication students from other universities would need to submit the transcripts, course outline and academic qualifications for exemptions. Generally, they would enter into Year 2 of the degree for another 2 years.

Bachelor of Communication (Hons) Degree students at KDU University College Utropolis Glenmarie can major in 2 specialisations out 4 offered:

KDU University College’s Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.

Students interested to register online for KDU University College Utropolis Glenmarie’s course can click on this link. Scholarships are available for deserving students.

Why Study Mass Communication at KDU University College Utropolis Glenmarie

• INDUSTRY-RELEVANT PROGRAMMES
  KDU University College Utropolis Glenmarie programmes are designed with the industry’s needs in mind, with an emphasis on holistic education and integrating classroom learning with real world projects in partnership with industry professionals.
• CUTTING EDGE FACILITIES
  KDU University College Utropolis Glenmarie students have the opportunity to experience state-of-the-art facilities such as editing suites for video and digital editing, professional photography studios, radio broadcast studio and sound recording studios capable of producing albums.
• A ROBUST COMMUNITY FOR TALENT DEVELOPMENT
  KDU University College Utropolis Glenmarie students are constantly encouraged to push the boundaries of creativity not only through project works and stage plays, but also through various competitions. We also regularly invite industry managers and renowned artistes from across the region to share their experiences.

Year 1 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

• Academic English 1
• Academic English 2
• Introduction to Mass Communication
• Professional Development & Leadership Skills
• Public Speaking
• Principles of Journalism
• Communication Law
• Principles of Advertising
• Organisational Communication
• Introduction to Creative Media

Year 2 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

• Introduction to Corporate Communication
• Communication Theories
• Intercultural Communication
• Media, Culture & Society
• Specialisations (7 subjects)

Year 3 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

• Research Methodology
• Dissertation
• Internship
• Elective (1 subject)

Specialisation Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie (Choose 2)

Corporate Communication Specialisation

• Corporate Identity and Brand Packaging
• Event Management
• Public Relations Management
• Public Relations Campaign Skills: Theory & Strategy
• Public Relations Writing
• Media Relations
• Crisis Communication and Management

Advertising Media Management Specialisation

Journalism & Broadcasting Specialisation

A unique feature in the KDU University College Utropolis Glenmarie School of Mass Communication and Creative Studies is that they

bring in industry experts to share their experiences to provide insights on how to carve out a solid career. These sessions are called “Hook Ups”.

One Hook-Up series featured the beautiful and modest Elaine Daly. Alongside with her was Miss Carey Ng, Miss Universe Malaysia 2013. Elaine had started her modelling career at the tender age of 14 and was crowned Miss Malaysia Universe 2003. She then took on television hosting and emceeing.

Recently, she took on a new height as a director of her first short movie. The talk inspires students who are interested in the entertainment industry.

One of Malaysia’s most influential women, Marina Mahathir, was also invited to the Mass Communication students. Marina spoke on the topic,  “Are Malaysian Women Getting Justice?”. She fed students with important societal issues on gender equality and women’s rights.

The KDU University College Utropolis Glenmarie School of Communication and Creative Arts invited 3 speakers, Marini Ramlan, Eddy Lim and Izal Azlee, to inspire students on creating new and creative

ideas, brainstorming as well as to execute campaigns within a minimal budget. They also shared their experiences, being with Primework Studios.

The roaring lion, Dato’Karam Singh Walia, shared with us his experiences as an investigative journalist, what does it takes to be one, on environmental investigation and how he survived being one. Dato’ Karam Singh was a top reporter on TV3 had to undergo many obstacles and months or even years of research on a story.

Students have access to state-of-the-art facilities at KDU University College’s new campus at Utropolis Glenmarie in Shah Alam.

Internships for Mass Communication students at KDU University College Utropolis Glenmarie that are designed for you to gain important skills and possibly secure future jobs

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain  more confidence and enhance their employability

Students of Mass Comm have access to these facilities to enhance their learning experience:

Professional Recording Studio

Many Mass Communication students dream of being the next Hunny Madu or a TV anchor presenter; Creative Waves give them this opportunity while they are studying at KDU University College.

KDU’s Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies.

This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.

Shutters (Photo Studio)

Mass Communication students will learn about basic photography, studio lighting and Photoshop 101. Shutters is equipped with a set of 4 studio lights, complete with softbox, barn door, snoot, reflector and two sets of portable backdrops for indoor and outdoor photoshoots.

Used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera.

They take turns to be photographes and models as they apply their knowlege trying out the various angles of lightings and camera lenses.

Pixels (iMac laboratory)

Pixels is an editing lab featuring 18 iMACS and 2 MAC PROS.

Once a photography session has been wrapped up, students will move on to Pixels Mac Lab, to continue with fundamental

digital photography editing skills using Adobe Photoshop CS5.

Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.

Having learnt a bit about videoing, photography, recording sound, design, writing and more, mass

communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

Communication & Creative Arts Facilities at KDU University College Utropolis Glenmarie

Industry standard facilities designed especially forKDU University College Utropolis Glenmarie Communication & Creative Arts students in order to give them a taste of the real-world, by working on live projects.

• Black Box – A special studio with mirrors for entertainment arts students to practice their performances and dances
• KDU FM – Radio Broadcast Studio – With top notch equipment capable of internal broadcast, students are able to host and air their own radio show.
• The Frame – TV Production Station – There is no better way for students to get a glimpse of working in the broadcasting world than experiencing the tools and tricks behind the scenes at our TV production station.
• Pixel – Mac Lab – Students are able to learn and hone their editing skills using industry relevant softwares provided.
• Creative Waves – Radio Production & Recording Studio – Classes conducted here give students a chance to experience the process that goes behind a radio production.
• Shutters – Photography Studio – The professional photography equipments available here allows students to practise in a professional studio.

Top Rated Mass Communication UK Dual Award Degree Programmes at Taylor’s University Lakeside Campus

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University School of Communication

• Bachelor of Mass Communication (Hons) (Advertising)
• Bachelor of Mass Communication (Hons) (Broadcasting)
• Bachelor of Mass Communication (Hons) (Public Relations)
• Bachelor of Mass Communication (Hons) (Public Relations & Event Management)
• Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
• Diploma in Communication
• Foundation in Communication
• Masters in Communication

Taylor’s University School of Communication

Established in 2000, Taylor’s School of Communication prepares students for the demands of the working world through substantive courses, hands-on projects and assignments, and exposure to the industry.

The faculty members have the experience that run the gamut of the profession’s core areas: advertising, broadcasting, journalism, event management, media management, multimedia studies and public relations. Drawing on the strength of experts from the industry and the School’s partnership with the University of West of England (UWE), UK, the communication programmes offer a balanced theoretical and practical approach that enable students to gain the following:

• Contemporary thinking on key issues
• Exposure to real-life practices through industry attachment
• Hands-on campaign planning and implementation
• Familiarisation of technology
• A global outlook, with an appreciation of local needs

The School produces graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Our graduates are trained not only to be strong communication technicians, but also skilled strategists.

The Best Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing)degree programme at Taylor’s University provides a strong Public Relations and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Semester 1

• Introduction to Mass Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• MPU (U1A)*

Semester 2

• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• MPU (U1B)*

Short Semester

• Elective I
• MPU (U2)*
• MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Semester 3

• Publicity & Media Relations
• Public Relations Principles
• Promotional Writing
• Principles of Marketing
• Introduction to Management

Semester 4

• Interactive Media
• E-Marketing
• Consumer Behavior
• Crisis Management
• Promotional Management

Short Semester

• Brand Management
• Elective II
• MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Semester 5

• Media Law & Ethics
• Public Relations Consultancy
• Issues in Marketing
• Relationship Marketing
• Professional Media Workshop

Semester 6

• Internship

Electives
Short Semester (Elective I)

• Performing Arts
• Illustration & Visual Narrative
• Short Semester (Elective II)
• Entrepreneurship
• Photography
• Film Studies
• Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

• The University of the West of England, Bristol or affectionately called Bristol UWE is one of the

  

  most popular universities in the U.K. with a lively intellectual and social mix.
  The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.

• The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
• The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
• It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Real Clients, Real Projects for Communication Students at Taylor’s University

Curtin University Sarawak Offers the Best Mass Communication Degree Programmes in Malaysia

Studying media in Curtin University, Sarawak Malaysia provides you an experience to discover the possibilities of media influence and representations through text, audio and visuals. It also helps you to make sense of the changes occurring around us.

The Department of Media, Culture and Communication offers Bachelor of Arts in Mass Communication and Bachelor of Arts in Borneo Studies.

Curtin Sarawak’s courses include documentary and music video making, scriptwriting, voice-over, Final Cut Pro, Adobe Photoshop, In-Design, Illustrator and many more. The university helps students to develop the skill of reporting, writing, video recording, editing as well as analytical skill and critical thinking.

A smaller class size is always emphasized to allow personal attention to aid fast learning and customized learning experience.

Curtin Sarawak staff are experts in their discipline and highly passionate in teaching. Under their supervision, the students have managed to excel in several competitions and won awards such as the:

• AFP Short Film Awards
• Program Karyawan Muda
• Detik-detik MH,
• IGEM Dare to Dream Challenge
• MUFORS Road Reels Short Film Competition.

Bachelor of Arts – Media, Culture and Communication at Curtin University, Sarawak Malaysia

The Bachelor of Arts – Media, Culture and Communication degree course at Curtin Sarawak involves the contextual study of the theory, history, ethics, criticism and practice of media, information, and new communication technologies.

It combines scholarly academic study, critical and analytical thinking, professional conduct, creativity and practical “hands-on” skills.

The Media, Culture and Communication degree programme offers the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television – Corporate Production and Marketing OR Public Relations.

Course Description for the Bachelor of Arts – Media, Culture and Communication at Curtin Sarawak

There are four equal sections to be completed: a core component, a first stream, a second stream (to be selected from two available options), and general electives.

All Media, Culture and Communication students must complete six common core units in order to acquire a strong foundation in terms of knowledge and understanding of the modes of enquiry, analysis and interpretation associated with media, communication and information.

Media, Culture and Communication students also have to do: six units in the Film and Television – Corporate Production stream; six units either in the Marketing stream OR in the Public Relations stream; and six general electives (students are encouraged to enrol in electives from outside their main areas of specialisation).

The Film and Television – Corporate Production stream introduces students to the concepts and practical skills relevant to corporate video production. By means of video production exercises and projects, this stream provides students with the opportunity to use video production technologies, and to understand the processes (such as research, scriptwriting, planning,

recording and editing) associated with corporate video production.

Film & Television – Corporate Production Stream units at Curtin Sarawak

• Year 1 Semester 1
  1532 v.8 FTV 121: Screen Production Techniques
• Year 1 Semester 2
  1531 v.8 FTV 111: History of Screen Language
• Year 2 Semester 1
  2589 v.9 FTV 222: Documentary Workshop
• Year 2 Semester 2
  303714 v.2 FTV 243: Screenwriting – Corporate Documentary
• Year 3 Semester 1
  11484 v.6 FTV 233: Advertising and Music Videos
• Year 3 Semester 2
  301037 v.3 FTV 334: Production – Corporate Documentary

The Marketing stream introduces the key skills and knowledge needed for successful marketing. It provides students with an understanding of how marketing works and of consumer behaviour, as well as the opportunity for in-depth study of specific aspects of marketing.

Marketing Stream units at Curtin Sarawak

• Year 1 Semester 1

  

  10850 v.4 Marketing 100

• Year 1 Semester 2
  9764 v.7 Consumer Behaviour 201
• Year 2 Semester1
  3822 v.8 Sales Management 230 OR 9807 v.6 Marketing Research
• Year 2 Semester 2
  12613 v.2 International Marketing 250 OR 1866 v.6 Retail Marketing Distribution 311
• Year 3 Semester 1
  12593 v.5 Marketing Professional Practice 300 OR 3900 v.5 Strategic Marketing 310
• Year 3 Semester 2
  4375 v.4 Marketing of Services 311

The Public Relations stream develops an understanding of the fundamentals of professional public relations theory and practice.

It provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations.

Public Relations Stream units at Curtin Sarawak

• Year 1 Semester 1
  10855 v.7 Public Relations (Principles) 201
• Year 1 Semester 2
  10854 v.6 Public Relations (Techniques) 220
• Year 2 Semester1
  10851 v.5 Public Relations (Media) 250
• Year 2 Semester 2
  3992 v.7 Public Relations (Consultancy) 300
• Year 3 Semester 1
  12597 v.4 Public Relations (Corporate) 360
• Year 3 Semester 2
  3993 v.8 Public Relations (Professional Practice) 393

Affordable Mass Communication Degree Course at Top Ranked UCSI University

The BA (Hons) Mass Communication degree programme at UCSI University offers students an in-depth understanding of the

dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

The Communication degree at UCSI University is unique in that you can major in either:

1. Film & Television
2. Marketing Communications
3. Journalism.

Co-Operative Education Training Programme for Every Year of Degree at UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation.

Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

Year 1 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• Introduction to Mass Communication
• Basic Photography
• Visual Communication
• Introduction to Public Speaking
• Understanding Reading and Writing in English Language
• Expository Writing
• Written Discourse
• Introduction to Internet Technologies
• University Life
• Co-operative Placement 1
• Extra-curricular Learning Experience 1

Major Electives – Choose 3

• Introduction to Advertising
• Introduction to Film Studies
• Introduction to Public Relations
• Introduction to Journalism

Free Electives – Choose 2

• Introduction to Psychology 1
• Introduction to Sociology
• Introduction to Eastern Civilization
• Introduction to Philosophy
• Introduction to Political Science

Year 2 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• Popular Culture
• Media Writing Skills
• Alternative Voices & Issues in Mass Communication
• Design & Layout
• Religions in Malaysia
• Co-operative Placement 2
• Extra-curricular Learning Experience 2

Free Elective – Choose 1

• Fundamentals of Marketing
• Macroeconomics
• Microeconomics
• Organisational Behavior
• Fundamentals of Management

Free Elective – Choose 1

• World English
• Spoken Discourse
• English, Global Media & English Language
• Cross Cultural Communication

Year 3 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• Media, Law & Ethics
• Seminar: Issues and Developments in Mass Media
• Mass Communication Research 1
• Mass Communication Research 2
• Co-operative Placement 3
• Extra-curricular Learning Experience 3

Mass Communication Pathways – Choose One Pathway

1. Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course

• Video Production 1
• Video Production 2
• Documentary Production
• Film Directing
• Screenwriting
• Screen Production (CAPSTONE COURSE)

2. Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course

• Photojournalism
• Editing
• Feature Writing
• Interactive Multimedia Authoring
• Advance Media Writing
• Media Publishing (CAPSTONE COURSE)

3. Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone

Course

• Copywriting
• Integrated Marketing Communications
• Branding
• Consumer Behavior
• Media Planning & Management
• Advertising Campaign (CAPSTONE COURSE)

Top UK Communications & Public Relations (PR) Dual Honours Degree Programme at KDU Penang University College Penang

Public Relations professionals create and present positive images to the public about the clients, businesses of products they present. Among all field of studies in communication, public relations has the most employable options.

KDU Penang University College offers the UK Dual Award Communication & Public Relations degree. Graduates of the BA (Hons) in Communication and Public Relations course will receive the degree awarded by KDU Penang University College and University of Lincoln which is a Top 50 Ranked university in the UK.

Students after SPM or O-Levels in the northern region of Malaysia who are interested in pursuing a top business diploma can consider the 2-year Diploma in Mass Communication at KDU Penang University College. Upon completion of the diploma, graduates can continue on into Year 2 of the BA (Hons) in Communication and Public Relations degree.

Communication and Public Relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media.

This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

Why study Communication and Public Relations at KDU Penang University College

KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment.

KDU Penang students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.

The BA (Hons) in Communication and Public Relations program at KDU Penang University College will be validated by the reputable University of Lincoln in UK with dual award arrangement. This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.

KDU Penang University College offers the best facilities for students in Penang to excel in their studies. Students after SPM, UEC, STPM, O-Levels or A-Levels interested to register at KDU University College Penang may go to this link. Affordable Accommodation is provided. Scholarships are available.

KDU Penang University College Partner University – University of Lincoln Rankings

• University of Lincoln is ranked in the top 400 universities in the world by QS World University Rankings 2015
• The Guardian University guide 2017: University league table ranks University of Lincoln at 56st overall
• The Guardian University guide 2017: University league table for Business, Management & Marketing ranks Keele University at 80
• In the 2017 League Table Ranking by the Complete University Guide, University of Lincoln is ranked at 49th overall.
• The University of Lincoln is placed in the top half of all UK institutions by the Guardian 2016 University Guide and the The Times and Sunday Times Good University Guide 2016.

Year 1 Subjects for the BA (Hons) in Communication and Public Relations program at KDU Penang University College

• Theories, Roles and Models of Public Relations
• Creative Thinking
• Customer Oriented Communication
• Corporate Communications
• Visual Communication
• Intercultural Communication
• Principles of Public Relations
• Sociology Studies
• Public Speaking
• Digital Photography
• Media Culture and Society

Year 2 Subjects for the BA (Hons) in Communication and Public Relations program at KDU Penang University College

• Event Management 1
• Communication Research
• Public Opinion and Persuasion
• Writing and Referencing
• Web Production
• New Media Marketing
• Event Management 2
• Global Communication
• Interpretation and Use of the Media
• Writing for Public Relations
• Consumer Behaviour
• Media Strategy Planning
• Brand Management
• Crisis Management

Year 3 Subjects for the BA (Hons) in Communication and Public Relations program at KDU Penang University College

• Undergraduate Project/ Dissertation 1
• Planning and Managing Public Relations Campaign
• Corporate Social Responsibility
• Web Usability and Development
• Ethics and Moral 3
• Industrial Training – Placement
• Undergraduate Project/ Dissertation 2
• Public Relations Seminar
• Social Legal and Ethical Issues
• Online Journalism

Get a UK Degree in Bachelor of Arts (Hons) Media Marketing Degree Course at the Top Ranked Asia Pacific University

The Bachelor of Arts (Hons) in Media Marketing degree program at the top ranked  Asia Pacific University in Malaysia is specifically designed to provide:

• A thorough understanding of the issues relating to effective human computer interaction.
• A clear appreciation of the user interface and the skills to develop interactive multimedia applications.
• An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of media marketing.

The Media Marketing Degree course at Asia Pacific University is a combination of the best in Mass Communication with Marketing subjects to ensure the graduate will have solid skills to work as a top Marketing Communications Specialist in Malaysia.

The Media Marketing student at APU will have gained the practical skills of a mass communication student and yet have the keen strategic insight of a marketing student.

The international student environment mixed in with top Malaysian students allows the Media Marketing student at Asia Pacific University to interact with different cultures gaining valuable insights and ideas as well as having to communicate in English thus improving their language skills. Studying Media Marketing at Asia Pacific University is one of the best choices you can make as a student in Malaysia.

Year 1 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

Common Modules with BSc (Hons) in Media Informatics and BA (Hons) in Media Marketing with a specialism in Social Media

• Audio Visual Technology
• Business and Communications Skills
• Computing and IT in the Workplace
• Digital Image Production
• Interactive Media and Web Design Technology
• Introduction to Management
• Introduction to Theories of Media and Culture
• Marketing
• Mass Media to Multimedia
• Understanding the Press

Year 2 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop

awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas. Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

• Advertising
• Creativity and Innovation
• Media Culture and Society
• Multimedia for Presenting and Promoting
• New Creative Media Industries
• Public Relations
• Research Methods
• Script Writing for Radio & TV

Specialised Modules

• Communications Audit
• Customer Lifestyles and Behaviour
• E-Marketing
• Interactive Marketing

Year 3 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules

which develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.

The Media Marketing Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

Common Modules

• Audiences, Consumption and Technology
• Copywriting
• Integrated Marketing Communications
• Media, Ethics and Politics
• Strategic Marketing Planning
• Video Recording & Production

Specialised Modules

• Global Marketing
• Investigations in Media Marketing
• Marketing Decision Making
• Media Marketing Project
• Strategic Entrepreneurship and the
• Entertainment Industry

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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