What will You Study in a Top Mass Communication Degree Courses in Malaysia?

Course Details for the Degree in Media & Communication at Malaysia’s Top Private Universities

Mass communication is the study of communicating with the masses but is also about storytelling with strategy and purpose. The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the person or people receiving the content.

Students after SPM, UEC, IGCSE/O-Levels, A-Levels, or Pre-U interested in studying Mass Communication should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and possess lots of energy. A good command of the English language is very important for a successful career in Marketing Communication, Mass Communication, Public Relations, Advertising and Events Management.

In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills. The cheapest university would not be able to provide such skills that you need.

A Mass Communication degree will allow you to examine and analyse various types of mass media, in addition to equipping you to gain successful work in this dynamic evolving field. The course is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, digital marketing to social media management, journalism, and publishing. As a Mass Communication student, you will examine how media works and affects our society. You will analyse different forms of media, study the impact media has on our culture and learn about media history and laws.

You may also be interested to read:

• Best Colleges & Universities for Mass Communication in Malaysia
• Top Private Universities in Malaysia for Mass Communication, Public Relations, Media & Advertising
• Best Universities in Malaysia to Study Diploma & Degree in Mass Communication
• Top 5 Private Universities & Colleges in Malaysia to Study Diploma in Mass Communication
• Choosing to Study at a Top Private College or University in Malaysia for Mass Communication

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. 

Study Mass Communication at the Best Private Universities & Colleges in Malaysia

A Mass Communication degree from a top private university in Malaysia will allow you to examine and analyze many forms of mass media, and even more importantly, equip you to gain successful work in this continuously evolving field.

A degree in Mass Communication is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing. As a Mass Communication student, you’ll examine how media works and affects our society.

Students will analyze different forms of media, study the impact media has on our culture, and learn about media history and laws. Mass Communication students undertake a thorough investigation of mass media, from its institutions, history, and laws to the ways in which it transforms our culture.

Mass communication is the study of communicating with the masses, but is also about storytelling with strategy and purpose. The study of mass communication is centred around how messages persuade and affect the behaviour and opinion of the person or people receiving the content.

Mass Communication students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Communication students will then come up with the right message and use the right media channels to send that message.

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools. In response to this, traditional brick and mortar businesses are expanding into e-commerce. Their failure to quickly respond to changing consumer habits will put them in a vulnerable position against brands that are adapting to the digital revolution. While companies recognise the importance of expanding to online channels, they are finding it a struggle to hire skilled and experienced talent to drive goals.

Studying Mass Communication at a Private University in Malaysia

Students will need a total of 120 credit hours to graduate with the degree in Mass Communication at a private university in Malaysia. It is important to note that each private university offers different focus and subjects for their degree. They may even offer various area of specialisations such as Public Relations, Film & TV, Broadcasting, Journalism, Visual Communication, etc. Therefore, students will need to look at the subjects from each university to identify which ones are suited to your career goals and aims.

What is the Academic Aim of the Mass Communication Degree Programme?

According to the Malaysian Qualifications Framework (MQF), for the BACHELOR’S DEGREE (MQF Level 6) in Mass Communication, the programme aims at the Bachelor’s degree level are to provide students with knowledge, competencies and skills that will prepare them to be professionals and enable them to analyse and improve on the media and communications industries locally and globally, and to lead and be responsible for the development of these industries. Additionally, the aim would be to provide opportunities for students to continue their studies at a higher level.

What is the duration for a Mass Communication Degree?

The degree programme will take 3 years to complete. There will be 3 semesters a year with 2 long semesters (15 weeks) and 1 short semester (7 weeks). Some universities may have 2 semesters a year with 5 months each semester.

How is the Mass Communication Degree Programme Assessed?

The assessment of student progress is done throughout a course, through a series of assignments which may include, but are not limited to, essays, quizzes, mid-term tests, oral presentations, individual/group projects and a final examination.

What are the delivery methods?

• Lecture
• Tutorial
• Practical class
• Laboratory work
• Field visit/Field work
• Role play/Simulation
• Case study
• Blended learning
• Open and Distance Learning (ODL)

Good Command of the English Language Required to be Successful in the Career in Mass Communication in Malaysia

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

What Should You Expect in a Mass Communication Degree Programme?

The Mass Communication degree should enable students to gain the following:

• Contemporary thinking on key issues
• Exposure to real-life practices through industry attachment
• Hands-on campaign planning and implementation
• Familiarisation of technology
• A global outlook, with an appreciation of local needs

The university should produce graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Graduates should be trained not only to be strong communication technicians, but also skilled strategists.

What are the Sample of Subjects that You will Study in a Mass Communication Degree Course?

• English
• Introduction to Mass Communication
• Professional Development & Leadership Skills
• Public Speaking
• Principles of Journalism
• Communication Law
• Principles of Advertising
• Organisational Communication
• Introduction to Creative Media
• Introduction to Corporate Communication
• Communication Theories
• Intercultural Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• Media, Culture & Society
• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• Publicity & Media Relations
• Public Relations Principles
• Promotional Writing
• Principles of Marketing
• Introduction to Managemen
• Interactive Media
• E-Marketing
• Consumer Behaviour
• Advertising
• Creativity and Innovation
• Media Culture and Society
• Multimedia for Presenting and Promoting
• New Creative Media Industries
• Public Relations
• Research Methods
• Script Writing for Radio & TV
• Crisis Management
• Promotional Management
• Brand Management
• Media Law & Ethics
• Public Relations Consultancy
• Issues in Marketing
• Relationship Marketing
• Professional Media Workshop
• Research Methodology
• Dissertation

A Public Relations (PR) Specialisation may include these Subjects

• Theories, Roles and Models of Public Relations
• Principles of Public Relations
• Crisis Management
• Interpretation and Use of the Media
• Writing for Public Relations
• Consumer Behaviour
• Media Strategy Planning
• Brand Management

An Advertising Media Management Specialisation may include these subjects:

A Journalism & Broadcasting Specialisation may include these subjects:

A Film & Television Specialisation may include these subjects

• Video Production 2
• Documentary Production
• Film Directing
• Screenwriting
• Screen Production

A Journalism Specialisation may include these subjects

• Photojournalism
• Editing
• Feature Writing
• Interactive Multimedia Authoring
• Advance Media Writing
• Media Publishing

A Marketing Communications Specialisation may include these subjects

• Copywriting
• Integrated Marketing Communications
• Branding
• Consumer Behaviour
• Media Planning & Management
• Advertising Campaign

Internship during your degree Studies

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain  more confidence and enhance their employability

What type of Facilities and Equipment Should Students Look forward to at a Private University?

Adequate educational resources are necessary to support the teaching-learning activities of the programme. These resources include finance, expertise, physical infrastructure, information and communication technology, and research facilities. The physical facilities of a programme are largely guided by the needs of the specific field of study”

For Media and Communication Studies programmes, private universities are required to provide sufficient lecture and tutorial rooms, and media labs with essential technical support and facilities to accommodate student-centered learning.

Having access to these facilities, students will gain practical experience about videoing, photography, recording sound, design, writing and more, therefore, mass communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

Students looking to studying Mass Communication should have access to these facilities to enhance their learning experience:

• Professional Recording Studio
  • Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies. This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.
  • Classes conducted here give students a chance to experience the process that goes behind a radio production.
• Photography Studio
  • Mass Communication students will learn about basic photography, studio lighting and Adobe Photoshop. The photography studio may be equipped with studio lights, complete with softbox, barn door, snoot, reflector and portable backdrops for indoor and outdoor photoshoots.
  • The Photography Studio is used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera. They take turns to be photographers and models as they apply their knowlege trying out the various angles of lightings and camera lenses.
• Mac laboratory
  • Once a photography session has been wrapped up, students will move on to the Mac Lab, to continue with fundamental digital photography editing skills using Adobe Photoshop.
  • Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.
• Film & TV Production Studio
  • There is no better way for students to get a glimpse of working in the broadcasting world than experiencing the tools and tricks behind the scenes at a TV production station.

What you can work as in Mass Communication in Malaysia

A Mass Communication degree lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Graduates are able to apply basic concepts learned in the major to any communication job they pursue. If you are going a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the programme to a wide range of work.

Graduates have launched careers as YouTubers, social media specialists, digital marketing specialists, free-lance videographers, wedding planners, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations).

In addition, graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public relations, corporate communication, marketing communications, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations or Marketing Communications executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, etc.

• Marketing planning
• Advertising
• Public relations
• Event marketing
• Broadcasting and publishing
• Investor relations
• Sales and promotions
• Database marketing
• Market research
• Non-profit organisations
• Branding and product planning
• Client servicing
• Media planning and buying
• Copywriting

Career Prospects for Mass Communication Graduates in Malaysia

• Corporate Relations
• Marketing Communications
• Corporate Communications
• Public Relations
• Event Management
• Social Media Marketing
• Campaign Management
• Advertising
• Account Servicing
• Online Journalists
• Creative Director
• Media Planner
• Broadcast Journalist
• Film Maker
• Creative Writers
• e-Publishers
• Brand/Communication Strategist
• Business Development
• Market Analysis
• Editorial Management
• Copy Writer
• Feature Writing
• News Reporting
• Journalist
• Blogger
• Visual Development
• Brand Development
• Broadcast Producer
• Visual Director
• Photojournalist