Study the Diploma in Mass Communication or Bachelor of Arts (Hons) in Mass Communication in Malaysia

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Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. Some of the channels used in Malaysia includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Mass Communication students in Malaysia will learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society.

The 5 basic areas of study are:

1. advertising
2. public relations
3. broadcasting
4. journalism
5. communication

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Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools.

The demand for writers who can create content for the online is growing steadily for example, bloggers like Kenny Sia. This means that there are good job prospects for those who are able to communicate well using the Internet.

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

High Job Demand in Malaysia for Mass Communication Graduates with a Good Command of the English Language

Mass communication graduates in Malaysia can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public

relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, fast food chains, retail, fashion, and more.

Copywriter

• Writes and composes materials for advertisements, brochures, etc
• Suggests names for new products, writes slogans and designs packaging.
• Compares products or services to find selling points.
• Creates appealing and catchy advertisements.
• Writes advertisements for newspapers, magazines, television, billboards and shops.

  

• Produces brochures and reports.

Desktop Publisher

• Utilises computers to produce professionally designed documents.
• Prepares proposals to win work contracts.
• Produces graphics for clients’ approval.

Advertising & Promotions Executive

• Plans and carries out advertising campaigns for a product or service effectively and efficiently.
• Understands the complexity of different advertising media, print and video production techniques, copywriting, event management and dealing with people at different levels.

A summary of the jobs that you can work as in Malaysia

• Copywriter
• Multimedia Producer
• Broadcast Producer
• Film Producer/Director
• Journalist
• Photographer

  

• Photojournalist
• Newscaster
• Creative Director
• Digital Designer
• Advertising Manager
• Media Manager
• Research Manager
• Brand Manager
• Account Manager
• Public Relations Manager
• Marketing Manager
• Social Media Manager
• Internet Marketing Manager

Choose the Best Universities and Colleges in Malaysia to study the Diploma or Degree in Mass Communication

It is important to choose the best private universities and colleges in Malaysia to study Mass Communication ensure that you get the necessary training and skills to succeed in the competitive workforce.

Choosing a private university with an English-speaking student environment will help you to improve your language skills which is especially important in the field of mass communication.

Top universities in Malaysia offering mass communication should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers.

A university with other degree courses is better compared to a specialised Mass Comm/Design college. This is because you can network and mix around with students from other courses like IT, business, engineering, etc and gain more ideas.

KDU University College invites industry speakers such as Jinny Boy, Lawrence Wong, Irene Kang aka Rosie Phuah of Phuah Chu Kang, Marina Muhammad who is Mahatir’s daughter, Amber Chia, etc to provide insights into the Mass Comm field.

Curtin University Sarawak is a top ranked Australian university with a 300-acre campus in Malaysia. Industry speakers are

invited to share their experience with the Mass Communication students. Curtin Sarawak students in the Bachelor of Arts (Mass Communication) degree programme have the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television – Corporate Production and Marketing OR Public Relations. Alternatively, students can also choose to study the Bachelor of Commerce with double majors in either Marketing and Public Relations or Public Relations and Management 

HELP University offers the Diploma in Mass Communication and 3 degrees for students to choose from, which are Bachelor of Communication (Hons) Public Relations, Bachelor of Communication (Hons) Media Studies and Bachelor of Communication (Hons) Marketing Communications.

UCSI University has internships for every year of the degree for their BA (Hons) Mass Communication. At the final year, UCSI students can choose to major in either Film & TV, Journalism or Marketing Communications.

KDU College Penang is the best college in Penang for Mass Communication with excellent facilities and activities for her students. Students after SPM can go for the Diploma in Mass Communication before entering into Year 2 of the Top Ranked Northumbria University (3+0) BSc (Hons) in Communication and Public Relations. Northumbria University is ranked Top 40 in the UK.

KBU International College offers excellent facilities and fees that are very affordable. The 2-year diploma in mass communication at KBU is less than RM23,000 total fees.

Students can also opt to go to Singapore to obtain an American degree in Mass Communication at the well equipped campus, MDIS Singapore.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia. EduSpiral Consultant Services also represents MDIS Singapore and Hong Kong Polytechnic University.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for

students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.