Top Private Universities in Malaysia Offering the Marketing Degree Course
Earning a marketing degree is about much more than learning about advertising or selling. Along with knowledge of basic marketing principles and constructs, a successful marketing professional needs to be able to combine the ability to determine strategy with an ability to communicate those ideas in a compelling way. In addition to deep knowledge of the profession, a successful marketer must have an understanding of the other business disciplines because they work cross-functionally across an organization. Understanding the functions of operations, human resources, accounting, finance, and technology are all part of a good marketing degree programme.
With the advancement of technology, creativity is needed as well because Marketers must engage consumers with a certain product or brand through the use of electronic devices such as smart phones, computers, digital billboards, tablets, game consoles and more. Their job is fast paced and need to keep up or create new trends using multiple social media and online platforms like Tiktok, Facebook, Instagram, YouTube, Google Search, Email, etc. to engage with their audience.
Unlike a more general education, like business administration or communication, a marketing degree helps you learn current industry best practices and industry-standard tools, and prepares you to apply those to real-world situations. If you’re competing for entry-level positions, this specific knowledge will set you apart from other candidates. It will also prepare you for specialized positions in areas like digital marketing, search engine optimization (SEO), marketing analytics, and social media—in addition to entry-level generalist marketing roles.
The need to develop marketing professionals has thus become a necessity and a degree in Marketing is one of the best moves to understand the various marketing strategies applied globally. The degree course prepares students with strong marketing fundamentals so that they can smoothly transition into their work. Therefore, in order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course.
Top Private Universities and Colleges in Malaysia Offering the Marketing Degree Programme
Liew, Digital Marketing, Asia Pacific University (APU)
Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer. It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases. All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.
A top private university in Marketing will be able to equip graduates with the latest knowledge and skills to apply in the ever changing work influenced by technology and consumer behavior. The best universities in Malaysia for Marketing for students to consider their tertiary education are:
- University of Southampton Malaysia (UoSM)
- Monash University Malaysia
- Asia Pacific University (APU)
- Taylor’s University
- Heriot-Watt University Malaysia
- University of Nottingham Malaysia
- Sunway University
- University of Wollongong Malaysia (UOWM)
- HELP University
- UCSI University
- First City University College
- Multimedia University (MMU)
Education Pathway
Bernice, Digital Marketing at Taylor’s University
Students after SPM or IGCSE/O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts for 1 year before continuing on to the 3-year Marketing degree programme.
On the other hand, you may take a Diploma in Business Administration or Diploma in Marketing for 2 years and then continue on to the degree entering in to Year 2. The advantage of a diploma course is that its subjects are more focused on business and more practical. In addition, you may apply for the PTPTN Loan.
Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.
Who should study Marketing?
Kwang Wei, Business graduate from UCSI University
Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.
Potential marketing students should also be outgoing, like interacting with people, and have a strong acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.
Students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.
What is Marketing?
Jackie Chen, Marketing at UCSI University
Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:
- Product – Identification, selection and development of a product
- Price – Determination of its price
- Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
- Promotion – Development and implementation of a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is different from selling because selling is concerned with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia
Soon Hong, Marketing at HELP University
It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.
- Understanding the Consumer
- Services Marketing
- Marketing in Society
- Marketing Communications
- Marketing and Globalisation
- Marketing Intelligence and Research
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- Strategic Marketing
- Current Issues in Marketing
- Marketing Promotion
Nature of work of Marketing Professionals in Malaysia
Yen Yong, Business at First City University College
Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.
Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.
They will liaise with the advertising agency to design the marketing collaterals such as
- brochures
- flyers
- pull-up banners
- advertisements in the newspaper or magazine
Various mediums for promotions will be used to promote the product such as:
- Newspaper
- Internet
- Social media
- Billboards
- Television
- Radio
- LRT stations
- Other mediums
The advertising and promotions manager will ensure that the brand of the company is consistently and effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.
Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.
Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.
