Choosing the right course

Role of Graphic Designers in the Digital Marketing Industry in Malaysia

How Graphic Design Graduates Can Make an Impact in Digital Marketing

Written by EduSpiral Consultant Services. For more information contact 01111408838

Malaysian Graphic designers can produce impactful and powerful artworks to bring digital marketing to the next level. In this competitive era of digital marketing, every business wants to capture their audiences’ attention from the many competitors ads.

With involving very simple and innovative design basics, graphic designers can elevate a company’s product or brand. It works to attract readers, who usually surf through the internet to gather and compare information. Therefore, an innovative marketing strategy powered by an attractive graphic design can determine whether a company survives and thrive in the competitive market or close down.

A great design will help to enhance sales as it will attract more customers. In addition, an eye-catching, unique and consistent design will be remembered by more consumers and will be chosen and referred to by maximum users.

A lucrative and interactive graphic design can boost your website traffic as it helps in increasing the visual appeal, professionalism, brand value, and applications.

The benefits of graphic designing can also be witnessed on social media. Thanks to the easy availability of super-fast internet and fast growth of social media, one can broadcast its message to global customers very effectively and in no time by using various social web platforms like Facebook, Twitter, Facebook, Instagram, Linkedin, etc.

If the info-graphic used by the client is effective enough to grab the attention of prospective customers, in a short time it can get millions of likes, shares or followers and ultimately may become ‘viral’.

Therefore, students interested in graphic design have positive job opportunities in the advertising and digital marketing platforms.

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The Impact of Graphic Design in Digital Marketing

First, EduSpiral took me around to a few universities and advised me on which course that would suit me. Finally, after deciding, EduSpiral met up with me and my Dad to help me to register. Jia Jin, Foundation in Design at Taylor's University

First, EduSpiral took me around to a few universities and advised me on which course that would suit me. Finally, after deciding, EduSpiral met up with me and my Dad to help me to register.
Jia Jin, Foundation in Design at Taylor’s University

Digital Marketing is not just confined to one or two techniques. It is a vast platform that aids a large or small business to prosper using a myriad of trending marketing strategies. One such compelling yet challenging marketing strategy is graphic design.

Graphic design has an important part to play in the field of digital marketing. As rightly said, a picture speaks a lot more than thousands of words, it really means a lot in digital marketing.

What is Graphic Design?

After my results came out, I was lost and didn't know where to study. EduSpiral met me and my parents and took us around the campus to help me make the right choice. Kin Fen, Design student at Saito University College

After my results came out, I was lost and didn’t know where to study. EduSpiral met me and my parents and took us around the campus to help me make the right choice.
Kin Fen, Design student at Saito University College

The term ‘graphics’ is derived from the word ‘graph’, which means a visual or pictorial representation that must be accurate and proper by calculation.

Thus, graphic designing is a symbiosis of artistic and professional disciplines that helps in developing marketing strategies or in conveying a specific message or some information to a target group of people through various modes such as, picture, shape, image, line, visuals, video, etc.

In other words, graphic design is also known as ‘Visual Communication’ or ‘Communication Design’. The entire process of graphic designing has three major components; a graphic designer, a client and the viewer or consumer.

The designer applies his/her creative and topographic skills, images, words, visual arts to customize a creative product for the client. The client showcase this design for the sake of promoting his/her business or to communicate with consumers.

Graphic design is not just art that needs professional disciplines to add perfection. But it is a reflection of a brand that can take the business to its next level just by adding some shades and strokes based on the latest trend.

Getting in touch with the private universities that offer the best graphic design diploma or degree courses can be the best approach.

Impact of Graphic Design On Digital Marketing

I didn't come from a rich family but I very much wanted to go to KL to study. EduSpiral helped me to find a good university with affordable fees. Eric Lau, Graduated from Graphic Design at First City University College

I didn’t come from a rich family but I very much wanted to go to KL to study. EduSpiral helped me to find a good university with affordable fees.
Eric Lau, Graduated from Graphic Design at First City University College

A good design can tell the story with one look

A creative graphic design and info-graphics can improve the SEO or blog quality, as the visual appeal can promotes the communication of ideas to your viewers by enhancing the aesthetic values and by increasing the emotional attachments with the readers.

A unique graphic design or digital art makes the SEO content standout easily in its school, and makes it out of the box, which is essential for the SEO contents.

Some Stats about Graphic Design in Digital Marketing
  • Infographics liked and shared on social media thrice more than any other information.
  • Global mobile ad spending may touch $247.4 billion by 2020.
  • A video is shared by 1200% more than the combination of links and text.
  • Better content with attractive graphics can increase blog traffic by up to 2000%.
Graphic Design Builds a Lasting Brand Impression
I met up with EduSpiral and he to me to a few universities for a tour. We also discussed about the courses in detail to help me decide which university would be best for me for interior design. Kenneth, Interior Design at Taylor's University

I met up with EduSpiral and he to me to a few universities for a tour. We also discussed about the courses in detail to help me decide which university would be best for me for interior design.
Kenneth, Interior Design at Taylor’s University

As you know, images are more likely to set an impression than the engaging words. Words have their own role to play and so are the images. The visual illustration leaves an everlasting impression on a person’s mind.

Studies have found that the brands who have succeeded to attain the highest position have used this marketing strategy to seek the attention of the viewers. Why don’t you try this out? This won’t be a flop case, provided that you are using the professional hands and the advanced graphic design techniques to create your brand image.

Graphic Design Builds Credibility for the Brand or Product
I was planning to study at a "famous" university but EduSpiral provided facts & evidence that First City UC had won many awards compared to my "famous" university. Zi En, Interior Design at First City University College

I was planning to study at a “famous” university but EduSpiral provided facts & evidence that First City UC had won many awards compared to my “famous” university.
Zi En, Interior Design at First City University College

A visual illustration is even responsible for building credibility. Have you ever thought gaining trust and holding your customers on this basis will be so easy? Perhaps not. But a few strokes of colors and some defined lines can seriously do this job for you.

As we have said, graphic design is a reflection of your brand. Hence creating an appropriate design that showcases your brand, your business mission, and vision and posting it on different social media platforms will certainly be a great approach.

Consumers have a short attention span of 8 seconds to judge your business while surfing through the ocean of information.

A poor design will fail to communicate your brand’s message effectively and a clear stellar visual accompanied by a brief statement can gain more attention. Thus you should use every opportunity by using great graphic design to develop your brand, consumer’s trust and confidence in your business.

It will take just a few seconds for the viewers to judge your business. So missing out on this will be a great loss.

Graphic Design Attracts More Traffic to the Client’s Social Media

The effort of creating productive images is not successful unless and until you post them on different social media platforms like Facebook, Instagram, Twitter, etc. This drives more traffic to the website, allowing more viewers to connect with you. That’s the biggest achievement in digital marketing.

Are you preparing to brand your business globally? Hire the services of digital marketing New Jersey and attain high ranks on search engine results.

Graphic Design Increase Sales

Graphic design can improve a company’s profits by boosting the sales. Unlike the words that take time to build their place in a person’s heart, images or designs perform this in no time. A proper image with some innovative work and trending styles takes a few seconds to add a smile to the face of the viewers. The moment you succeed in this it becomes easier to convert the viewers into potential customers.

Graphic Design Sends Out a Consistent Brand Message
Taylor's University Design Students

Taylor’s University Design Students

Finally, a point that you can’t miss out on is conveying a brand message. Tell us one thing – how many viewers do you think will definitely read a paragraph stuffed with hundreds of words? 10? 20? Max to max 50? right?

If I take the name of any brand of consumer products like mobile, laptop, shoes, apparel, etc. as a consumer what do you see first? The ‘LOGO’! You really don’t go through a mission or vision statement, not even a tagline. For example, when you see a swoosh, you will know that it is Nike or the famous 3 stripes for Adidas.

So, when it comes to the spreading or branding of one’s business, the design comes first and then comes the words. A catchy design conveys any message much more loudly, clearly and efficiently to the consumers than words.

Graphic design is thus the best creative way to showcase a brand message. While digital marketing is the smart method to convey the message worldwide.

A visual illustration leaves a great impact on a person’s mind. From statistics, a visual illustration receives 94 percent more attention than any usual content. An impressive graphic, therefore, helps to attract more traffic in the first instances and also keep them sign in.

This is where a graphic designer is able to design an image that can showcase the image worldwide through different digital marketing techniques.

What are the Tools Used In Graphic Designing?

First City University College Graphic Design Graduation Showcase

First City University College Graphic Design Graduation Showcase

If you are talking about the professional graphic designers, they make use of a handful of tools to create a perfect, decent, unique, and attractive design for their clients. Here we have named a few!

  • Adobe Illustrator
  • Adobe Photoshop
  • Corel Draw
  • Adobe InDesign
  • QuarkXPress
  • MATLAB

How do I become a Graphic Designer?

I was looking for an affordable design college that had a campus. EduSpiral advised me & helped me to apply. Tan, Design graduate from First City University College

I was looking for an affordable design college that had a campus. EduSpiral advised me & helped me to apply.
Tan, Design graduate from First City University College

To become a graphic designer, you will need to have IT and drawing skills. You will need to be able to find practical solutions to design problems. Good communication skills is also important.  You will also need a working knowledge of desktop design software, such as Illustrator or InDesign, and image-editing packages such as Photoshop.

An employer will be as interested in your design skills and creative ideas as they are in your qualifications. Therefore, a diploma or degree in Graphic Design is important to ensure job stability and career success.

What’s the Education Pathway to Become a Graphic Designer in Malaysia?

Interactive Design class at First City University College

Interactive Design class at First City University College

Students after SPM or O-Levels with a flair for design may go for the practical 2.5-year Diploma in Graphic Design at a top private university or college in Malaysia. In the diploma, you will gain an understanding of design thinking, visual communication and art principles. You will need at least 3 credits to enter the Diploma.

Another pathway for students after SPM or IGCSE O-Levels is taking the Foundation in Design. It is a one year Pre-University course where you will learn the fundamentals of design before continuing on to the 3-year degree in Graphic Design.

If you have completed a Pre-University programme like the A-Levels, STPM, SACEi, AUSMAT, CIMP, etc., you can enter directly into the degree programme with the relevant results. However, if you did not take a design subject in SPM or IGCSE O-Levels, you may need to take a bridging design course before entering the degree or submit a portfolio of your design work.

What will You Learn in a Graphic Design Course in Malaysia?

Saito University College design student's project

Saito University College design student’s project

In the Graphic Design course at a private university in Malaysia, students will learn about current professional design practices, branding, advertising strategies and various creative content published in both print and digital media in order to create relevant and in-demand designs.

Some of the subjects that you will study include illustration, form and composition, colour theory, typography, character development, packaging, corporate identity and advertising.

A well developed curriculum supported by excellent facilities and experienced lecturers at a top design school will greatly enhance your design skills for a successful career.

First rate Malaysian universities and colleges for the degree in Graphic Design are:

  1. Taylor’s University
  2. First City University College
  3. Multimedia University (MMU)

Malaysia’s best private colleges & universities for graphic design diploma programmes are:

  1. Saito University College
  2. First City University College
  3. Malaysian Institute of Art (MIA)

Best Foundation in Design programmes in Malaysia are offered at:

  1. Taylor’s University
  2. First City University College
  3. Multimedia University (MMU)

To find out how to enter these top private universities, please WhatsApp 01111408838 for more information.

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