How Graphic Design Graduates Can Make an Impact in Digital Marketing
Written by EduSpiral Consultant Services. For more information contact 01111408838
Malaysian Graphic designers can produce impactful and powerful artworks to bring digital marketing to the next level. In this competitive era of digital marketing, every business wants to capture their audiences’ attention from the many competitors ads.
With involving very simple and innovative design basics, graphic designers can elevate a company’s product or brand. It works to attract readers, who usually surf through the internet to gather and compare information. Therefore, an innovative marketing strategy powered by an attractive graphic design can determine whether a company survives and thrive in the competitive market or close down.
A great design will help to enhance sales as it will attract more customers. In addition, an eye-catching, unique and consistent design will be remembered by more consumers and will be chosen and referred to by maximum users.
A lucrative and interactive graphic design can boost your website traffic as it helps in increasing the visual appeal, professionalism, brand value, and applications.
The benefits of graphic designing can also be witnessed on social media. Thanks to the easy availability of super-fast internet and fast growth of social media, one can broadcast its message to global customers very effectively and in no time by using various social web platforms like Facebook, Twitter, Facebook, Instagram, Linkedin, etc.
If the info-graphic used by the client is effective enough to grab the attention of prospective customers, in a short time it can get millions of likes, shares or followers and ultimately may become ‘viral’.
Therefore, students interested in graphic design have positive job opportunities in the advertising and digital marketing platforms.
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The Impact of Graphic Design in Digital Marketing
Digital Marketing is not just confined to one or two techniques. It is a vast platform that aids a large or small business to prosper using a myriad of trending marketing strategies. One such compelling yet challenging marketing strategy is graphic design.
Graphic design has an important part to play in the field of digital marketing. As rightly said, a picture speaks a lot more than thousands of words, it really means a lot in digital marketing.
What is Graphic Design?
The term ‘graphics’ is derived from the word ‘graph’, which means a visual or pictorial representation that must be accurate and proper by calculation.
Thus, graphic designing is a symbiosis of artistic and professional disciplines that helps in developing marketing strategies or in conveying a specific message or some information to a target group of people through various modes such as, picture, shape, image, line, visuals, video, etc.
In other words, graphic design is also known as ‘Visual Communication’ or ‘Communication Design’. The entire process of graphic designing has three major components; a graphic designer, a client and the viewer or consumer.
The designer applies his/her creative and topographic skills, images, words, visual arts to customize a creative product for the client. The client showcase this design for the sake of promoting his/her business or to communicate with consumers.
Graphic design is not just art that needs professional disciplines to add perfection. But it is a reflection of a brand that can take the business to its next level just by adding some shades and strokes based on the latest trend.
Getting in touch with the private universities that offer the best graphic design diploma or degree courses can be the best approach.
Impact of Graphic Design On Digital Marketing
A good design can tell the story with one look
A creative graphic design and info-graphics can improve the SEO or blog quality, as the visual appeal can promotes the communication of ideas to your viewers by enhancing the aesthetic values and by increasing the emotional attachments with the readers.
A unique graphic design or digital art makes the SEO content standout easily in its school, and makes it out of the box, which is essential for the SEO contents.
Some Stats about Graphic Design in Digital Marketing
- Infographics liked and shared on social media thrice more than any other information.
- Global mobile ad spending may touch $247.4 billion by 2020.
- A video is shared by 1200% more than the combination of links and text.
- Better content with attractive graphics can increase blog traffic by up to 2000%.
Graphic Design Builds a Lasting Brand Impression
As you know, images are more likely to set an impression than the engaging words. Words have their own role to play and so are the images. The visual illustration leaves an everlasting impression on a person’s mind.
Studies have found that the brands who have succeeded to attain the highest position have used this marketing strategy to seek the attention of the viewers. Why don’t you try this out? This won’t be a flop case, provided that you are using the professional hands and the advanced graphic design techniques to create your brand image.
Graphic Design Builds Credibility for the Brand or Product
A visual illustration is even responsible for building credibility. Have you ever thought gaining trust and holding your customers on this basis will be so easy? Perhaps not. But a few strokes of colors and some defined lines can seriously do this job for you.
As we have said, graphic design is a reflection of your brand. Hence creating an appropriate design that showcases your brand, your business mission, and vision and posting it on different social media platforms will certainly be a great approach.
Consumers have a short attention span of 8 seconds to judge your business while surfing through the ocean of information.
A poor design will fail to communicate your brand’s message effectively and a clear stellar visual accompanied by a brief statement can gain more attention. Thus you should use every opportunity by using great graphic design to develop your brand, consumer’s trust and confidence in your business.
It will take just a few seconds for the viewers to judge your business. So missing out on this will be a great loss.
Graphic Design Attracts More Traffic to the Client’s Social Media
The effort of creating productive images is not successful unless and until you post them on different social media platforms like Facebook, Instagram, Twitter, etc. This drives more traffic to the website, allowing more viewers to connect with you. That’s the biggest achievement in digital marketing.
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Graphic Design Increase Sales
Graphic design can improve a company’s profits by boosting the sales. Unlike the words that take time to build their place in a person’s heart, images or designs perform this in no time. A proper image with some innovative work and trending styles takes a few seconds to add a smile to the face of the viewers. The moment you succeed in this it becomes easier to convert the viewers into potential customers.
Graphic Design Sends Out a Consistent Brand Message
Finally, a point that you can’t miss out on is conveying a brand message. Tell us one thing – how many viewers do you think will definitely read a paragraph stuffed with hundreds of words? 10? 20? Max to max 50? right?
If I take the name of any brand of consumer products like mobile, laptop, shoes, apparel, etc. as a consumer what do you see first? The ‘LOGO’! You really don’t go through a mission or vision statement, not even a tagline. For example, when you see a swoosh, you will know that it is Nike or the famous 3 stripes for Adidas.
So, when it comes to the spreading or branding of one’s business, the design comes first and then comes the words. A catchy design conveys any message much more loudly, clearly and efficiently to the consumers than words.
Graphic design is thus the best creative way to showcase a brand message. While digital marketing is the smart method to convey the message worldwide.
A visual illustration leaves a great impact on a person’s mind. From statistics, a visual illustration receives 94 percent more attention than any usual content. An impressive graphic, therefore, helps to attract more traffic in the first instances and also keep them sign in.
This is where a graphic designer is able to design an image that can showcase the image worldwide through different digital marketing techniques.
What are the Tools Used In Graphic Designing?
If you are talking about the professional graphic designers, they make use of a handful of tools to create a perfect, decent, unique, and attractive design for their clients. Here we have named a few!
- Adobe Illustrator
- Adobe Photoshop
- Corel Draw
- Adobe InDesign
How do I become a Graphic Designer?
To become a graphic designer, you will need to have IT and drawing skills. You will need to be able to find practical solutions to design problems. Good communication skills is also important. You will also need a working knowledge of desktop design software, such as Illustrator or InDesign, and image-editing packages such as Photoshop.
An employer will be as interested in your design skills and creative ideas as they are in your qualifications. Therefore, a diploma or degree in Graphic Design is important to ensure job stability and career success.
What’s the Education Pathway to Become a Graphic Designer in Malaysia?
Students after SPM or O-Levels with a flair for design may go for the practical 2.5-year Diploma in Graphic Design at a top private university or college in Malaysia. In the diploma, you will gain an understanding of design thinking, visual communication and art principles. You will need at least 3 credits to enter the Diploma.
Another pathway for students after SPM or IGCSE O-Levels is taking the Foundation in Design. It is a one year Pre-University course where you will learn the fundamentals of design before continuing on to the 3-year degree in Graphic Design.
If you have completed a Pre-University programme like the A-Levels, STPM, SACEi, AUSMAT, CIMP, etc., you can enter directly into the degree programme with the relevant results. However, if you did not take a design subject in SPM or IGCSE O-Levels, you may need to take a bridging design course before entering the degree or submit a portfolio of your design work.
What will You Learn in a Graphic Design Course in Malaysia?
In the Graphic Design course at a private university in Malaysia, students will learn about current professional design practices, branding, advertising strategies and various creative content published in both print and digital media in order to create relevant and in-demand designs.
Some of the subjects that you will study include illustration, form and composition, colour theory, typography, character development, packaging, corporate identity and advertising.
A well developed curriculum supported by excellent facilities and experienced lecturers at a top design school will greatly enhance your design skills for a successful career.
Best Foundation in Design programmes in Malaysia are offered at:
To find out how to enter these top private universities, please WhatsApp 01111408838 for more information.