Digital Marketing & Analytics UK Dual Award Degree at Taylor’s University Malaysia

Course Information Details for the Bachelor of Business (Hons) Digital Marketing & Analytics UK Dual Award Degree at Taylor’s University Malaysia

The Bachelor of Business (Hons) Digital Marketing & Analytics Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.

The Digital Marketing & Analytics subjects will cover the following areas of study:

• Essentials of Big Data and Data Analytics
• Market Intelligence and Data Visualisation
• Social Media Analytics
• Social Media Marketing
• Marketing Analytics
• Interactive Digital Marketing

Since it’s inception in 1969, Taylor’s University has gained significant recognition as a leading private education institution in Malaysia. Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.Students wanting a top rated business degree can go for the Bachelor of Business (Hons) Marketing UK Dual Award degree at Taylor’s University. Students will receive a degree from Taylor’s University as well as the top ranked University of the West of England, UK. Furthermore, students who pursue the Digital Marketing and Analytics specialisation under Taylor’s Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation.

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Outstanding UK Dual Award Digital Marketing & Analytics Degree Programme in Malaysia at Taylor’s University

This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.

Students will learn and be equipped with ability to examine the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms to connect with prospective customers through this programme. This helps to give the creative, fluid side of digital marketing a data-driven foundation to help businesses build a profitable and scalable marketing strategy.

Students who pursue the Digital Marketing and Analytics specialisation under Taylor’s Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation. SAS is a globally recognised analytics software adopted by renowned companies across more than 140 countries to help transform data into intelligence. Possessing the knowledge of SAS is extremely useful in enhancing the employability for business students especially in the data driven industries.

Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Marketing.

UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

Taylor’s Business School (TBS) offers dual award degree programmes in collaboration with the Bristol Business School, University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

3-Year Bachelor of Business (Hons) Digital Marketing & Analytics Programme at Taylor’s University

The Digital Marketing and Analytics specialisation envelops the essential analytic skills in translating customer behaviour into actionable business data and knowledge in embracing the power of the digital marketing ecosystem to acquire customers.

• Essentials of Big Data and Data Analytics
  • This course provides an essential analytics framework for becoming a smarter enterprise and shows through case studies how we can derive value from analytics throughout business strategies. Predictive modelling techniques are introduced to give students a foundation to what they will be expecting in the world of data science.
• Market Intelligence and Data Visualisation
  • In this course, participants are introduced the dimension of Market Intelligence and visualisation. Participants can learn to appreciate the intelligence ecosystem in marketing and managed data from various sources using visualisation dashboards that can help their companies make important decisions. The course combines the use of classroom delivery, classroom discussion and hands-on data mining tools in a business-oriented environment.
  • This course provides an essential visualisation framework for becoming a smarter enterprise and shows through case studies how we can find new insights from visualisation. Dashboards and data modelling are introduced to give students a foundation to what they will be expecting in the world of data science. The learning and teaching approach for the module will be case based learning and problem-based learning.
• Social Media Analytics
  • Social media applications are changing business development and market competitiveness. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. This course introduces social media analytics by covering all the major aspects of Social Media Network (SNS) analytics platforms. This module will give you an understanding of existing and emerging analytics platforms and the ability to assess the impact of social media on business management.
• Social Media Marketing
  • This course provides an introduction to social media marketing by covering all the major Social Media Network (SNS) platforms. Students will also learn how the effectiveness of social media marketing campaigns can be measured and implemented. This course combines the essential theories with practical applications and covers core areas such as strategic planning for SNS applications, integrating the SNS platforms into the brands, marketing communications that will harness the potential of social media data to yield powerful consumer insights.
• Marketing Analytics
  • The use of analytics has become an essential part of a marketer’s digital toolkit. With the increased number of digital users and the proliferation of devices, platforms, and applications through which consumers could buy and consume products and services, marketers are presented with a number of new challenges to better understand and satisfy customer behaviour. This course is designed to help students understand the role of market research, data, information systems, analytics and the ethical and social responsibility issues surrounding the handling of consumer data.
• Interactive Digital Marketing
  • This module provides a platform for students to explore fundamentals and key concepts of digital marketing. It provides students with ideas in formulating digital marketing strategy as well as exposures on how companies attain digital marketing objectives by employing different types of digital platforms and technologies.
  • The module relates the roles and importance of digital marketing to the business through case studies and other reading resources. Through this module, students will learn to plan and develop digital marketing strategy by understanding the success factors of digital marketing pratices that utilise digital media channels effectively.

Programme Structure

Subjects for the Bachelor of Business (Hons) Digital Marketing & Analytics Degree Programme at Taylor’s University

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Business Communication
• Business Law
• Introduction to Accounting

Discipline Core

• Interactive and Digital Marketing
• E-Commerce
• Consumer Behavior
• Market Analysis and Decision Making
• Social Media Marketing
• Integrated Marketing Communications
• Market Intelligence and Data Visualization
• Social Media Analytics
• Essentials of Big Data and Data Analytics
• Marketing Analytics

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Minor

[Choose ONE (1) of the packages:]

Recommended Packages

• Accounting
• Advertising
• Business Analytics
• Coding
• Creative Media Design
• Entrepreneurship
• Finance
• Food & Beverage Business Development
• Mass Communication
• Mobile Technology
• International Business
• Management
• Marketing
• Project Management
• Psychology
• Web Technology

Choose any Minor package* offered by Taylor’s University. Refer to the Flexible Education Guide for the list of Minor packages.

*Subject to availability.
*Meet min. module pre- & co-requisite.

Second Major

Recommended Packages

• Advertising
• Broadcasting
• Creative Media Design
• Education
• Information Technology
• Mass Communication
• Psychology
• Public Relations

Choose any Second Major package* offered by Taylor’s University.
Refer to the Flexible Education Guide for the list of Minor packages.

*Subject to availability.
*Meet min. module pre- & co-requisite.

Free Electives

Choose any FIVE (5) free Electives offered by Taylor’s University. Refer to the Flexible Education Guide for the list of Free Electives.

*Subject to availability.
*Meet min. module pre- & co-requisite.

*All information is subject to change.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

• Community Service Initiative
• Hubungan Etnik / Malaysian Studies 3
• Life Skills for Success & Well-Being
• Millennials in Malaysia: Team Dynamics & Relationship Management
• Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

ENTRY REQUIREMENTS

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Business  for 1 year before continuing on to the Marketing degree. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year Digital Marketing & Analytics degree providing they meet the minimum entry requirements.

• Taylor’s Business Foundation (TBF)
  Pass with min. CGPA 2.00
• Taylor’s Foundation in Arts (FIA)
  Pass with min. CGPA 2.00
• Taylor’s Diploma in Business (DIB)
  Pass with min. CGPA 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM)
  Min. CC with CGPA 2.00

Note: Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Award-Winning Business School at Taylor’s University

Taylor’s Business School students have continuously clinched awards in numerous local and international competitions, demonstrating their ability to apply classroom theories into practice, and excel in real-world scenarios. These competitions provide opportunities for Taylor’s students to test their knowledge and skills in competitive settings and benchmark their solutions against their peers. They also provide an avenue for students to network with peers, experts and industry leaders.

Taylor’s Business students have won the prestigious HSBC Young Entrepreneur Challenge 6 consecutive times as Champions and twice as Regional Champions.

• 2020 Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.
• 2019 Runner up Proton X70 Intelligence that Inspires Challenge (National Level)
• 2019 Taylor’s Business School, an international partner of Chartered Institute of Management (CMI), won the International Award at CMI Higher Education Conference in London
• 2019 National Champion HSBC Business Case Challenge
• 2019 Champion in HSBC Millennial Hackathon #Wecanhackit Event
• 2018 National Champions, KPMG International Case Competition
• 2018 Champions & Best Presenter, PwC Trust Builder Challenge
• 2018 1st Runner Up, HSBC Malaysian Business Case Challenge
• 2016 National Champion, L’Oreal Brandstorm
• 2015- Kentrade Trading Challenge II National Champion
• 2015 National Champion, Unilever Future Leader’s League
• 2014 International Champion L’Oreal Brandstorm
• 2014 National Champion HSBC Business Case Challenge
• 2014 2nd Runner-up L’Oreal Brandstorm
• 2013 National Champion Deloitte Risk Intelligence Challenge Trophy
• 2013 National Champion Innovative Youth, Future Business Leader Marketing Plan Competition
• 2013 2nd Runner-up Pertandingan Kuiz Pelaburan PNB
• 2013 2nd Runner-up Inter-Varsity Accounting Quiz
• 2012 Regional and National Champions HSBC Young Entrepreneur Challenge
• 2012 National Champion L’Oreal Brandstorm
• 2012 2nd Runner-up CIMB ASEAN Youth Stock Challenge
• 2011 Champion Inter-varsity Accounting Quiz
• 2011 National Champion HSBC Young Entrepreneur Challenge
• 2010 National Champion HSBC Young Entrepreneur Challenge
• 2009 National Champion HSBC Young Entrepreneur Challenge
• 2009 Champion CIMA Global Challenge
• 2008 1st Runner-up – Best Presenter Asia Best Young Speaker of Business English Competition
• 2008 –University Technology of Sydney (UTS) Top Student Award
• 2006 National Champion HSBC Young Entrepreneur Challenge
• 2005 Regional and National Champions HSBC Young Entrepreneur Challenge

Internship and Industry Immersion Programme

A distinctive feature of our Bachelor of Business (Hons) curriculum is the internship and industry immersion programme at established organisations. The internship programme aims to provide you with a deeper cross-cultural appreciation of both business practices and research, whereas industry immersion programme is specially designed to provide you with a wealth of exposure with some of the prestigious companies in the corporate world, and receive exclusive training, insights and mentorship form industry veterans.

Taylor’s Business School

Leading the Way for Global Business

Since its establishment in 1993, Taylor’s Business School has grown into one of the largest and most dynamic business schools in Malaysia, offering highly-recognised international business qualifications from Diploma to Bachelor, Master and Doctorate (PhD), as well as comprehensive continuing professional development programmes. We provide a crucial foothold for graduates to propel into the global arena, whether as future leaders of conglomerates or successful business owners.

Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.

Taylor’s Business School offer a teaching and learning experience that employs interactivity, progressive techniques and real world applications, to hone and perfect the skills of business-savvy leaders and captains of industry of the future.

The university prides itself in producing graduates that are highly employable upon graduation. Taylor’s University partnership with Australian, UK and New Zealand universities enable them to offer degree programmes that are up-to-date with market trends and contain industry-relevant content.

Through strong linkages and collaborations with industry leaders and professionals, the university is able to offer co-curricular programmes that help expose students to practical fieldwork, gain real world experience and enhance their marketability in the job arena.

A dedicated Career Centre assists students in finding job placement through career-related events and employment fairs. It also supports student in employment preparation.

The Taylor’s Business School believes in developing purposeful business leaders of the future through holistic and value-based education.

Blended Learning

Universities around the world are addressing the challenges of making teaching and learning more accessible and more flexible. The push towards greater flexibility of learning, supported by existing and emerging technologies, is substantially being driven by students who seek to engage in learning whenever and wherever they choose.

TBS leverages on the opportunities provided by technological advances to support learners. At TBS, there is a strategic and systematic approach to combining different times and modes of learning, integrating the best aspects of face-to-face and online interactions.

We refer to this as the Blended Learning approach, and it includes:

• Face-to-face and online learning activities and formats
• Well-established technologies such as lecture capture, social media and emerging technologies simulations
• 24/7 access to all learning content
• Ability to gauge students’ progress against learning outcomes, receive supporting feedback and information on students’ progress
• Usage of collaborative digital communication platforms such as WordPress, Google Drive, Twitter and Facebook
• X-Space Smart Classroom
• Part of Taylor’s Collaborative Classroom of the future and the Bring Your Own Device (BYOD) movement, X-Space is the future of classrooms at Taylor’s University. These classrooms utilise technology to facilitate collaborative learning to create an engaging and diverse learning experience.

The technology used in these collaborative classrooms enhances creative and critical thinking skills in students, as well as promotes student engagement, and ultimately increases their understanding of the subject matter.